I work collaboratively to engage, fully involve, and leverage the strengths and interests of local businesses, faith partners, community groups and individuals to find mutually beneficial opportunities to help families and individuals build healthy, stable lives.

At PRISM, those in need will always find an ally. We promise to treat every single person with the inherent dignity they deserve. We trust in the power of our community as together we meet our neighbor's right to healthy food, proper clothing, and housing stability. We are humbled by the trust extended to us by our many partners, and pledge to be an exceptional partner in and for our communities. We promise to empower those with whom we work in the cause of building healthy, stable lives. We are a passionate, welcoming, dedicated group of people who truly care about our participants and one another. Those who strive to do good will always find a home among us.

Primary focus is on applying cooperative and credit union principles to retain and increase member loyalty and profitability. It is important for managers and staff to understand and document the buying process as the first step to design and execute strategies that deliver results.• Created communications toolkit for United Nations’ 2012 International Year of Cooperatives.• Re-launched a national credit union mutual fund resulting in increased investments dollars.• Presented at 2011 New Jersey League Reality Check Conference, 200 attendees.• Presented at CUES 2007 ExecuSummit, 40 credit union CEOs and board members.• Wrote marketing chapter in CUNA’s Environmental Scan publication, sold 5,000 copies.

Teaching a group of future leaders about the changes impacting consumer behavior and ways management needs to react in order to achieve their goals.

We create, produce, and distribute engaging content for the purpose of acquiring and retaining customers. True North Custom has been successful for over 25 years in motivating consumers to take action through custom content in the health care and banking markets.I joined True North because I believe they can do the same for credit unions and community banks. With True North's print and digital resources, credit unions and banks will grow member acquisition, share of wallet, and retention through engaging custom content.Financial organizations that excel at content marketing have learned to stop promoting products and instead focus those resources on promoting content to drive revenue growth. This fits perfectly with the credit union principle of member education.

Responsible for identifying, building, marketing, and selling new business opportunities that increase revenue for LEVERAGE and enhances credit union competitive position as their member-owner's preferred alternative to investor-owned financial institutions.Duties Include:Continuously monitor current trends in financial services, regulatory changes, and emerging technology.Develop strategic business plans, annual budgets, marketing and sales plans that achieve annual and long-term revenue goals.Create a work culture that rewards accountability, performance excellence and teamwork.

Responsible for directing a team of twenty five experienced professionals responsible for: marketing, video and web production, product management, publications, member education and public relations.• Planned and executed annual marketing strategy to increase membership by 50 credit unions/year.• Researched and launched an information website for over 1,500 executives.• Produced a series of webcasts and videos that drew 100-600 attendees monthly.• Launched member loyalty program for the top 250 member credit unions.• Planned and managed two 4-day member education conferences drawing 250-500 attendees.• Completed 50 town hall meetings with over 750 member credit unions.• Wrote and edited member communications to improve trust while conserved by federal regulator.• Developed marketing and public relations Balanced Scorecard metrics tied to corporate goals.• Created, and launched 4 new products that reduced operating costs for company and credit unions.• Managed $6 million annual operating budget within annual expectations.• Developed and successfully launched mobile banking pilot program for credit unions.

Responsible for developing annual marketing and sales plans for all products and programs that generated more than $100,000 per year.• Researched and created national brand for U.S. credit unions, over 1,500 adopted the logo.• Regularly exceeded revenue by producing more than $7.1 million in net revenue.

Responsible for recruiting, negotiating, and marketing contracts with national vendors interested in entering or increasing their credit union market share. • Re-organized 100 people from product to more efficient functional organization structure. • Negotiated a national marketing agreement that generated $18 million dollars over 5 years.

Responsible for providing executive leadership and administrative support for six member-run professional networking organizations and executive development and certification programs.• Reorganized department along functional lines to improve work-flow and productivity by 20%• Created 3-year executive leadership program for future credit union CEOs.