Manage the creative process from concept to completion and to translate marketing objectives into clear creative strategies. Leads and directs the creative staff in the production of all marketing collateral.

• Responsible for providing a strategic and holistic approach to digital marketing and brand solutions for current and new clients. • Define and lead the creative conceptual process. • Responsible for driving the digital team towards innovative solutions from conception to completion. • Evolve the market position of our clients strategically by guiding them towards new digital solutions resulting in long-term profitable growth.

* Created user-centric design strategies for Websites, Social Networks, Online Advertising, and Applications for clients such as West Jet, Scotia Bank, Ford, RBC, Whirlpool Appliances, Bank Of Montreal and Research In Motion.* Negotiate working arrangements, contracts and supervision of outside photographers, writers, animators and graphic designers to ensure adherence to design specifications.* Manage departmental staff to ensure quality standards, budgets and time deadlines.* Deliver unique conceptual/strategic thought and outstanding design, while maintaining the integrity of the client’s brand.* Oversee projects from initial concept through the production process and across a variety of communication platforms.

Senior Art Director (Interactive) * Develop rich media advertising campaigns for numerous AIR MILES program sponsors and suppliers including: Disney, General Motors, American Express, Universal Music, DreamWorks SKG, West Jet, Sony, Panasonic, LCBO, Rona and many more. * Cross-develop marketing material to ensure a consistent communication and creative approach across all media platforms. * Create a new brand identity and oversee the implementation across all interactive channels. This resulted in a brand ambassador role representing the AIR MILES throughout Canada. * Create implementation guidelines, to communicate new standards to regional stakeholders. * Develop and manage creative teams and production editorial staff, budgets and organizational responsibilities.

* Created the user interface and navigational structure for core product adopted by Disneystore.com, IBM, NBCi, Arts and Entertainment Network, Telus, Columbia TriStar, General Motors and Entertainment Weekly. * Responsible for the creation of integrated rich media applications for advertising agencies delivered to end-users through a web-based interface. * Develop project specification documents, style guides and implementation guides. * Creative team management of seven Art Directors. * Sales training of core product and implementation.