Kevin Mapp Email & Phone Number

Boca Raton, Florida, Us

► ► ► Multimillion-Dollar Marketing Budget | Team of up to 25; 7 Direct Reports | Report To: Chief Marketing Officer, EVPI lead marketing analytics for this $11B office supply retailer across the B2C and B2B segments, including programs, teams, and best practices. My teams include experts in digital marketing, customer identification, customer segmentation, market research and media mix optimization, that are collectively responsible for maximizing the economic value of the customer portfolio through more targeted marketing execution.

Boca Raton, Florida, Us

► ► ► Multimillion-Dollar G&A Budget | Team of 30; 6 Direct Reports | Reported To: Chief Digital Officer, SVPAs the driving force behind the e-commerce portfolio, PMO, and Business Insights team, I led the strategic direction for digital data analytics, including predictive analytics, machine learning, enterprise decision support, retail analytics, and web analytics.DELIVERED RESULTS:► Infusing innovation into e-commerce, I introduced sophisticated machine learning analytics capabilities through the company’s first real-time streaming models in a best-in-class machine learning platform. Models included:• Subscription Model that grew new subscriptions 270%.• Cross-Sell Model that produced more than $100K in demand sales.• Product Recommendation Model expected to boost e-commerce sales by 20%.► By building the first internal platform of robust digital marketing analytics and reporting for e-commerce, I illustrated key performance drivers and reduced the e-commerce dependency on an external media agency by 75%.► I revamped the processes for data gathering, analysis, validation, and synthesis, which accelerated business leadership access to insights and the voice of the customer.► I headed an in-house distributed AI/machine learning architecture used to build machine learning applications, including a subscription service and cross-sell service for the #14 e-commerce website.► By leading the development of various machine learning models integrated into the e-commerce platform, I contributed to millions in new revenue.

Boca Raton, Florida, Us

► ► ► Multimillion-Dollar Merchandising Category | Team of 25; 7 Direct Reports | Reported To: Head of eCommerce Operations, VPSpearheading the vision and strategy for the integrated online customer experience, I led integrated e-commerce solutions, site enhancement, and innovation, and assisted in the e-commerce merchandising strategy.DELIVERED RESULTS:► I transformed the customer experience for the #14 e-commerce website, 3 out of 5 product categories, by enriching the site’s content, taxonomy, site-search, and upsell/cross-sell opportunities through data-driven methodology, daily performance alerts, and action plans.

Boca Raton, Florida, Us

As a strategic business partner to North America business units, I provided financial leadership and value-added financial support to fuel operational performance and cost control. Key areas of focus included e-commerce and the supply chain.DELIVERED RESULTS:► Playing a key role in improving e-commerce sales by 15%, site performance, and the customer experience, I collaborated to optimize the product assortment, e-commerce merchandising, promotions, and pricing through digital analytics.

Dallas-Fort Worth, Texas, Us

I led the cross-functional redesign of the Annual Budget Setting process for Mexico, the Caribbean, and Latin America, spanning 62 airport stations and annual operating expenses in the hundreds of millions of dollars.► I drove the development of data models for the new budget process as well as the process for data uploading and operational reporting.► By modeling labor requirements, I helped increase staffing efficiency by 10% for airports in South America and Mexico.

I spearheaded all finance functions for a group of 55 fitness centers servicing 500K members. I created and administered financial policies, processes, controls, and operations, including developing member retention models that forecasted short- and long-term attrition rates and potential impact to the member A/R portfolio.

Master'S Degree, Accounting And Finance

Bachelor Of Science, Accounting, Finance