Generated demand and nurtured qualified leads to grow revenue across all business units through digital marketing tactics and integrated omnichannel campaigns

Apply agile practices to efficiently co-lead a cross-functional team comprised of digital, event and content specialists to plan, execute and optimize multi channel industry-targeted marketing campaigns- Lead team to advance from #4 to #1 rank among all North America industry marketing teams in key metrics for marketing efficiency (validated leads generated per $ spent, validated lead revenue generated per $ spent and win revenue generated per $ spent) during FY2017- Surpassed targets for Validated Lead Revenue and Win Revenue for FY2017

Generate demand for a contract research organization offering proteomic testing and analysis services to biotech, pharmaceutical, academic and government customers• Assess existing marketing programs, content, technology stack, infrastructure, vendor relationships and data sources• Identify and prioritize marketing needs by engaging Sales, Ops and executive leadership to gain understanding of buyer journey, strategic business objectives, growth goals, KPIs, external market environment and existing marketing operation• Develop new marketing strategy including short-term and long-term execution plan detailing activities with timeline and success metrics including revenue pipeline and other KPI’s• Improve conversion rates for online and email marketing program by applying conversion driven design principles, testing messaging focused on needs/outcomes and utilizing automation to deliver triggered lead nurturing emails based on behavior and firmographics• Manage the production of content needed to build out end-to-end marketing journey for priority buyer personas

Generated demand to grow revenue pipeline for Cisco Services Sales team in the U.S. Public Sector market (federal, state and local government, education and healthcare) through development and execution of integrated field marketing programs.• Directed a multi-channel marketing engine that generated $14.7M in Services revenue pipeline (sales qualified opportunities) in FY16• Improved conversion rates, visibility of digital body language and qualification of leads for sales action or triggered nurture journeys, using marketing automation platforms• Lead strategy development and execution of marketing plan aligned with services sales objectives • Collaborated in matrix environment to execute plan, working closely with Sales, Product/Solution Marketing, Partner Marketing, Corporate Marketing Communications, Cisco Services practice and external vendors• Communicated with sales to set KPIs, plan programs, train sellers, drive pipeline conversion and solicit feedback• Reported campaign metrics and analysis of campaign impact to stakeholders in Sales and Marketing leadership• Served as change agent leading transformation to customer-centric, solution-oriented, data driven marketing organization• Earned Cisco internal certifications for digital marketing, marketing automation, services marketing and cloud marketing • Earned multiple departmental awards for marketing achievements

Generated demand to grow revenue and increase profitability for Insight’s public sector sales division, through development and execution of direct relationship and integrated marketing programs. Optimized ROI from marketing budget and partner sponsorships. Marketing lead for Insight’s public sector sales division which generated >$400M in annual revenue.

Responsible for management of demand generation marketing programs for Insight’s public sector sales division.

Responsible for the development and timely execution of local and companywide internal marketing programs through the integrated use of intranet, email, signage, flyers and other media.

Provided technology solutions to small and medium business clients through sales of IT products, software and services.

Human Resources Coordinator (January 2003 - April 2003)Maintained corporate employee database using ADP employee management software application Contractor - Store Operations (January 2002 - January 2003)Supported corporate communications and point-of-sale marketing promotions for 250+ toy stores, as a contractor at F.A.O. Inc.’s corporate headquarters (contracted through McCallion Staffing Specialists)