Kevin M. Murphy Email & Phone Number

New York, Ny, Us

New York, Ny, Us

• Lead B2B/B2C marketing initiatives and manage partner marketing relationships with external partners in multiple consumer segments including apps/wearables, DIY home security, and connected vehicles. • Develop marketing strategies for key partner segments that engage our partner community, drive RapidSOS brand awareness, and support our partners’ customer acquisition goals.• Create, manage and execute jointly crafted co-marketing programs and go-to-market plans including press releases, social media and blog posts, webinars, email communications, and landing pages. • Partner with Sales and Business Development on the sell-in of new partnerships by crafting co-marketing plan proposals and delivering persuasive high impact presentations to partners’ senior decision-makers.• Report on partner marketing campaign performance and provide ongoing communication of partner marketing activities and results to cross-functional internal stakeholders.

Mountain View, Ca, Us

• Developed partner co-marketing strategy and plans in Americas, EMEA, and APAC working closely with Business Development. Reviewed and influenced marketing plans to drive Google One payments through paid and earned partner channels.• Executed co-marketing subscription campaigns through partner distribution channels to drive incremental subscribers and Google One feature adoption. Oversaw campaign development process (from concept, creative development, execution, and measurement).• Lead Extended Free Trial (EFT) and/or Integrated Billing (IB) co-marketing efforts with a range of partners including American Express (US), Three (UK, IE), Xiaomi (MX, BR, CL, CO, PE), SK Telecom (SK), Virgin Media (UK), Rogers (CA), Swisscom (CH), Citibanamex (MX), and Telecom Italia (IT). • Tested & gathered insights on effective marketing campaigns & channels to drive reach, subscriber growth, and impact with partners. Partnered closely with BD partner growth team to shape partner growth strategy & plan. • Collaborated with global marketing teams to share partnership & marketing best practices to drive partnership learnings. • Reviewed & approved creative assets and contributed to building best-in-class partner marketing playbook.

New York, Ny, Us

• Lead the strategy, development, and execution of comprehensive marketing plans for HBO’s digital subscription services (D2C/DTC, SVOD, OTT, vMVPD) to achieve business and subscriber goals• HBO partnership marketing lead for digital accounts including Apple, Roku, PlayStation, Xbox, and Samsung to solidify partnerships and reach aggressive revenue targets• Oversaw team for the HBO Max launch by planning and implementing go-to-market strategy and developing robust growth marketing tactics for digital partners (B2B) and devices, resulting in the successful launch of a new subscription service• Influenced allocation and execution of multimillion-dollar budget for digital media, performance marketing, and co-marketing campaigns across partner footprint, managing approx. $15M annually • Collaborated with Creative teams aligning campaigns, Business Development, Product, and Technology teams to refine operational tactics, and with Legal and Finance teams on approvals and planning• Spearheaded strategic media planning, creative development, and growth marketing campaign management from launch to recap, resulting in significant new subscriber growth, deeper engagement, and strong retention over the last three years. • Steered the blueprint and marketing strategy for new revenue streams, launching HBO and Cinemax on TV streaming services Apple TV Channels and The Roku Channel. • Conducted analyses and identify key insights to guide broader subscription strategies for increased metrics and key performance indicators (KPI’s), including LTV, ARPU, CPA, CTR, conversion, and download rates• Managed a lean team by communicating goals, motivating team members, promoting productivity, providing mentorship, and positioning team for professional growth• Developed performance-driven tactics to achieve key pillars for subscription growth and revenue goals including acquisition, conversion, activation, retention, winback, and upsell

New York, Ny, Us

• Developed and executed Global product strategies for TV’s #1 franchise, Game of Thrones as well as Veep and Ballers, among others, to determine release dates, pricing, and promotion for digital and physical formats• Organized the International and Domestic product positioning and marketing campaigns for Game of Thrones and others, working with teams in each territory (CA, UK, FR, DE, NL, AU, NZ) to localize product and marketing campaigns• Project managed paid social, display, and TV ad campaigns to promote the availability of tentpole HBO series across digital download platforms resulting in a positive ROI• Lead strategy and creative direction on marketing assets for partners including Apple, Amazon, Google, Roku, PlayStation, Xbox, Samsung, Target, Best Buy, Costco, and Walmart• Executed Partner Marketing creative initiatives (User Interface (UI) Takeovers, Featuring Banners) to drive HBO NOW and HBO GO awareness, acquisition, and retention• Developed relationships with agencies to execute creative development of HBO tech platforms and digital content distribution• Determined the content for Digital, DVD & Blu-ray products, working cross-functionally with Creative Services and Operations for timely delivery• Managed P&L, budgets, invoices, and payments for all projects and campaigns

New York, Ny, Us

• Oversaw relationships, strategy, and marketing for all HBO & Cinemax series sold in North America through digital download platforms including iTunes, Prime Video, Google Play, Vudu, Verizon, PlayStation, and Xbox• Projected managed digital advertising, email, and social media campaigns with Apple, Google, and Amazon resulting in newly formed collaboration between Distribution and Consumer teams• Collaborated with digital operations teams for content distribution and new platform launches including Amazon Prime Video and Google Play

New York, Ny, Us

Supported Senior Vice President and team for strategic partnership growth, compiled senior management reports, and oversaw partner events and charitable contributions.

New York, Ny, Us

Managed daily communications for project plans, workflows, timelines, and meeting agendas. Maintained and updated programming metadata in internal databases.

New York, Ny, Us

New York, Ny, Us