Developed, executed, and managed all marketing communications for all Dixon brands and led corporate communications and public relations for the company. Responsible for writing, editing, and publishing our company newsletter, InTouch. Responsible for managing our company-wide, Quarterly Meetings. Wrote all press releases for both corporate and individual brands. Led Dixon’s United Way campaign and increased employee participation by more than 300% and donations 68%. Spearheaded partnership with Kids In Need Foundation Our donations total nearly $6M worth of product since 2019. Drafted Dixon’s crisis communications response plan (which didn’t previously exist). Coordinated volunteer efforts for employees to take advantage of a paid volunteer time policy. Developed and executed the PRANG Art Teacher of the Year program. Researched and wrote an inspirational video to demonstrate the power and potential of the pencil.

Responsible for the Strategic Planning process (with both internal and external stakeholders) through production and in-market execution, including, TV, Print, Digital, Social and CRM. Responsible for Agency management and mid-year /year-end performance evaluations. Managed A&CP budgets from $32MM to $70MM.U by Kotex: 2017-2019 Led a breakthrough commercial program for U by Kotex Fitness. Highest-testing program in Brand history. Founded the Alliance for Period Supplies in concert with the National Diaper Bank Network , a program thatprovides free feminine-care products to millions of American women. Personally sold in program to seven retail customers (including Walmart, Amazon, and Walgreens), driving incremental volume for the Brand while generating even more donated products. Reduced non-working (Agency partner) spending by more than $10MM over my two years on the Brand.Huggies: 2010-2017 Helped build and deploy a new brand-building model (IMP) that has since been replicated at CPG companies. Incredible growth on Huggies during my tenure with year-on-year increases in Brand Health Scores, ROI, and Market Share. KC stock price more than doubled during that time frame. Managed a significant brand crisis – “Huggies Dads” -- and turned detractors into advocates. Helped establish a national non-profit organization, The National Diaper Bank Network and sold programs into retailers to execute buy-donate programs. Those programs are still running today.

Managed four account executives responsible for more than 50 Clients. Developed and implemented a new work process for the Agency. Principal author of several, successful new business RFP’s.

Managed team that executed programs for blue-chip brands like New Balance, MLB, NFL, Best Buy, and Levi’s. Worked with client stakeholders ranging from day-to-day contacts to Presidents and CEOs. Grew revenue for our group for five consecutive years. Building Talent: Several junior members from my team were later promoted to Director/VP

 Worked on Sears Auto Center, National Tire & Battery and Die Hard Battery  Proposed and implemented a name change of their premium “Rangehandler” Batteries to “SUV, Truck and Van”. The battery didn’t change but sales sure did.

 Managed the ShopKo account for the Agency. Launched the first, multi-channel campaign in company history.

 Managed the day-to-day activity on the Lowe’s Home Improvement account. Created dozens of TV spots and managed Grand Opening activities for nearly 100 stores.  Authored the brief that became the anthem spot for Lowe’s NASCAR sponsorship.

 Minor League umpire in the Appalachian, Florida State and Texas Leagues. Conflict Management is a specialty!