Kevin Mccallum Email & Phone Number

Livermore, Ca, Us

United States

Livermore, California

Residential and Commercial Real Estate

Dublin, California

Product Development, Product Launches, Email Campaigns with Salesforce/Pardot and Brand Management.

Union City, Ca

Lewisville, Texas

Minimally Invasive Spine Products

Focused on the development of powered surgical devices and implantable products for the treatment of cranial, spinal and neurologic diseases, including hydrocephalus,spinal disorders, cranial tumors, and vascular lesions. A division within the Surgical Technologies business unit and contributor to Medtronic’s 14.6 billion revenue.Director of Marketing (2006 – 2009)* Consistently exceeded plan by greater than 10% for revenue and ebit contributions of High Speed Midas Rex surgical drills. Revenue exceeded $186 million for fiscal 2008.* Implemented strategic direction by selecting new products that drove sales through strategically directing 5 marketing employees who consistently met or exceeded goals.* Effectively managed 9 medical education employees to upgrade course content and Midas Rex Institute improvements. Energized enrollment to create a 6-month waiting list.* Achieved major development milestones on the growth products of minimal access cranial tools,new small bone saw offering and tumor removal device for brain tumors. o Phase 1 development activities: Marketing Plan, design inputs, and prototyping.

Developed and launching the mini incision and 2-Incision minimally invasive hip procedures. These two projects were the corner stone of the 17% hip growth for Zimmer hip sales of $441 million in 2003.* Launched a direct to consumer campaign that drove awareness and sales of these new procedures.* Developed new innovative types of surgeon training materials for the new 2 million dollar Zimmer cadaver training Institute. * Key team member of Zimmer corporate branding effort to effectively rejuvenate brand image.* Organized surgeon consultants and internal personnel to create strategic direction for next wave of minimally invasive hip procedures. Project milestones achieved ahead of schedule and establish future growth opportunities.

Grew the sales of the ZMR modular revision system from a 5% market share to a 9% market share.* Launched and managed of Bioactive Ceramic coated hip prosthesis that grew to represent 20% of Zimmer porous hip stems in the first year.* Developed marketing plan and initial launch of a new composite hip implant technology. * Aggressively grew Mayo hip stem with 100 percent growth in unit sales with highly targeted marketing campaign.* Key marketing member of our corporate Website group to create a patient and customer friendly website.

Directed development and product launch of the company largest hip replacement product line.* Created a comprehensive line of hip products to stop the erosion of market share and successfully created a platform of new growth.

Supported accelerated growth of international markets through extensive travel and transfer of marketing knowledge to key geographies.

Consistently exceeded plan for 7 years as a Group Product Manager of Surgical Joint Replacements,Fracture Management and Orthopedic supplies.* Managed two product managers and enjoyed double digit growth rates of sales and earnings.

Launched and managed the two best selling joint replacement products in Canada resulting in an average of 20% revenue growth. Introduced the first biologic osteo-conductive product in Canada.

Consistently exceeded sales plan. Best score in 5 week extensive training program.

Increased sales of radiological supplies in Manitoba and Northern Ontario by 20% during a large-scale change in the distribution network.

Sales increased in territory from the number 2-market position to a dominant market leader by converting 7 major hospitals to Abbott, Ross products.

Grew sales of fine wines, beers and spirits in Ontario by increasing restaurant trade.