I lead a cross-functional team to execute top-notch client social media and video content that consistently exceeds client expectations. I also prioritize cultivating a culture of professional growth and skill development among my team.Roles and Contributions:• Inspiring Leadership: Provide seasoned guidance and mentorship to social media and video production teams, nurturing their growth journey and fueling their success.• Performance Excellence: Craft clear performance objectives and provide ongoing feedback and coaching to optimize team members' achievements.• Collaborative Innovation: Cultivate an environment that champions creativity and autonomy, inspiring team members to innovate and drive continuous improvement aligned with ENTA's core values.• Client-Centric Approach: Spearheaded client meetings and project quotes, ensuring the delivery of high-standard results that meet and exceed ENTA's commitment to client objectives and satisfaction.• Effortless Coordination: Liaison between internal teams, clients, and website development vendors, facilitating seamless project completion.• Empowering Leadership: Offer mentorship to Content Directors, Designers and Social Media Managers, nurturing their leadership potential and enabling effective team guidance.• Hands-On Expertise: Support team members through hands-on contributions in graphic design, video editing, scripting, KPI reporting and social media strategy creation, fostering a culture of collaboration.• Strategic Resource Management: Collaborate with ENTA's Operations Manager and founders to ensure project resources and meticulous execution, resulting in on-time, successful deliverables.

Roles and Contributions:• Social Media Strategy: Develop and implement comprehensive social media strategies for multiple clients, leveraging relevant images, videos, copy, and branding creatives to effectively engage their target audience.• Content Creation: Generate captivating content that resonates with the client's business, culture, and product or service offerings. Write compelling copy, storyboard client commercials, and collaborate with casting agencies and videographers to ensure high-quality production.•Analytics and Reporting: Analyze post-KPIs, including engagement rates, content effectiveness, and reach, to measure the success of social media campaigns. Prepare detailed reports and provide actionable insights to clients, enabling data-driven decision-making.• Team Leadership: Coach and guide a social media marketing team in content creation and direction tailored to each client's unique requirements. Foster a collaborative environment, facilitating effective communication and ensuring consistent delivery of outstanding results.• Collaboration and Relationship Management: Collaborate closely with Enta team members, clients, and external web and digital campaign vendors to ensure seamless execution of projects. Build and maintain strong client relationships, leading weekly meetings to discuss upcoming content ideas, post-performance, and marketing strategies.• Content Design: Utilize design skills to build and design content for client LMS Programs, brochures, Google Ads and tradeshows. Combine creativity with a deep understanding of client objectives to develop visually appealing and impactful materials.

Regional Director for multiple Indigo/Chapters and Coles stores throughout South Calgary and Interior British Columbia. Reporting to the VP, led a team of 12-18 General Managers with an annual sales volume of up to $75 Mil.Roles and Contributions:• Team Leadership and Development: Mentored and coached high-performing store leaders, fostering their leadership skills and business acumen growth. Built and developed top-performing teams to achieve staff and customer engagement goals while surpassing sales, operational, and profitability-based KPIs.• Strategic Collaboration: Played a pivotal role as a vital contributor and collaborator in various specialized home office workstreams to ensure brand consistency across all stores. Led the developing and implementing of new standard operating procedures, strategic people and operations initiatives, and policies. Rebuilt and reinvented position descriptions to align with evolving business needs. Created meaningful and engaging content for national team meetings, elevating the impact of Indigo's brand.• Operational Excellence: Spearheaded the region's adoption of new sales, technology, merchandising, and loyalty programs. Successfully implemented strategic, operational directives to enhance the customer experience, drive foot traffic, increase net promoter scores, and achieve outstanding store operations and sales results.• Relationship Management: Cultivated strong relationships with cross-functional teams, collaborating closely with stakeholders to align objectives and drive operational efficiencies. Leveraged excellent communication and negotiation skills to foster mutually beneficial partnerships with vendors and suppliers, ensuring seamless store operations.

Lead supporting manager and associate teams of 45-120 at various volumes of large format Indigo/Chapters locations. Reporting to the Regional Manager, responsible for store sales revenues ranging from $4 Mil to $11 Mil.Roles and Contributions:• Identified and developed leaders and supervisors to retain high performers, drove the internal pipeline for future GM talent in the region and reduced turnover.• Achieved or exceeded sales, promotions and profitability targets by focusing on employee engagement and empowerment, transparency, coaching, feedback, operational excellence and strong communication.• Achieved or exceeded sales, promotions and profitability targets by focusing on employee engagement and empowerment, transparency, coaching, feedback, operational excellence and strong communication.• Partnered with Starbucks, vendors, authors and community members on creating sales promotions, in-store events and community/school fundraisers.