Kevin Mcgowan Email & Phone Number

Greater Pittsburgh Area

•Manage a self-developed portfolio of over 100 clients spanning multiple different industries from restaurants and grocery stores to non-profits and health care.•Develop a marketing and success plan for clients which can be weekly, monthly, or yearly to generate revenue or a call to action.•Provide marketing campaigns such as ticket stops for concerts at a local client location to bring in listeners to win tickets. This has been successful for clients, especially on nights that are historically low volume.•Take part in lead generator promotions such as the $100K Home Improvement Contest which ran for 6 weeks. •Utilize Salesforce to generate contacts from leads to leverage potential marketing opportunities to increase brand awareness and revenue.•Use search engine optimization (SEO) through our partnership with Google and Smart Reach Digital to develop a digital marketing campaign to target key demographic through their social media and internet browsers.

Scranton, Pennsylvania Area

•Manage a self-developed portfolio of over 100 clients spanning multiple different industries from restaurants and grocery stores to non-profits and health care.•Develop a marketing and success plan for clients which can be weekly, monthly, or yearly to generate revenue or a call to action.•Partner with the sales manager to provide 4 virtual career fairs per year for clients using virtualcareerfair.com to help them reach hiring goals without leaving their office. Over $150,000 in revenue is generated each year. This initiative and strategy has been adopted by other Entercom units throughout the country and has become a best practice.•Provide marketing campaigns such as ticket stops for concerts at a local client location to bring in listeners to win tickets. This has been successful for clients, especially on nights that are historically low volume.•Strategically developed a, “Perks Plus” for our Denny’s client where we sold a gift certificate for 50% off and then used the revenue generated to pay for the ticket stop campaign.•Take part in lead generator promotions such as the $100K Home Improvement Contest which ran for 6 weeks. •Took lead on bringing in home improvement clients to sponsor different phases of the home improvement contest. The contest was successful and provided excellent exposure for companies and individual contractors specializing in kitchens, bathrooms, paving, roofs, landscaping, pools, etc. •Sell booth space for community events such as Scrantastic as well as for the Pocono Raceway•Utilize Salesforce to generate contacts from leads to leverage potential marketing opportunities to increase brand awareness and revenue.•Use search engine optimization (SEO) through our partnership with Google and Smart Reach Digital to develop a digital marketing campaign to target key demographic through their social media and internet browsers.

651 Holiday Dr. Pittsburgh Pa, 15220

Scranton/Wilkes Barre Pa

I have produced Stand Up Comedy Shows for many organizations , Night Clubs , Hotels and Non Profit Organizations

Scranton

•Managed a self-developed portfolio of over 100 clients spanning multiple different industries from law offices to hospitals.•Developed a marketing and success plan for clients which can be weekly, monthly, or yearly to generate revenue or a call to action.•Sold billboards as well as tv and radio to generate revenue and increase brand awareness.•Wrote and produced commercials for clients.•Developed a community service initiative for Gerrity’s Food Market to feed the homeless during the holiday season. Created a drivable shopping cart that people were able to donate goods while doing a live-remote at each store locations.•Organized a live remote at client locations with Eagles players and cheerleaders for signing opportunities•Helped develop local sponsors for high school sports, since our station handled the sports broadcast.

•Managed a self-developed portfolio of over 100 clients spanning multiple different industries from law offices to hospitals.•Developed marketing plans for TV as well as produced commercials.•Managed clients and introduced them to pahomepage.com which was the digital division of the company.•Worked live events and promotion on location for clients•Provided community service to the greater Wilkes-Barre area.

•Sales manager for the company and trained staff •Supervised a junior loan originator •Founding member of the gold leaf financial team•Met with clients to secure the documents and sell the loan to the bank•Processed loans by ordering the appraisal and title insurance•Organized the closing for clients

Greater New York City Area

•Managed 25 independent sales reps nationwide•Grossed $25 million in sales annually•Travelled the country doing national trade shows•Developed cooperative advertising campaigns for store owners•Met with designers to benchmark popular trends for Missy Clothing line