Kevin Mcgrath Email & Phone Number

New York, Ny, Us

New York, Us

• Serve as account lead and day-to-day contact for more than 12 clients in the insurance, finance, fintech, and digital asset sectors• Provide counsel on media relations, internal comms, corporate branding and positioning efforts based on insights from a robust network of media contacts• Work directly with client executive teams to develop & execute integrated comms strategies across multiple industry verticals • Draft and enhance key marketing collaterals including messaging, factsheets, video scripts, event Q&A, and talking points for multiple mediums alongside many other types of written content• Build meaningful relationships with journalists to promote client initiatives and executives securing an array of media opportunities, from market commentary to in-depth features, with some of the top business, finance, and daily news publications • Co-Manage a 10 person agency account team and regularly represent the company at client off-sites & events both domestically and internationally

New York, Us

• Serve as account lead and day-to-day contact for more than 10 clients in the insurance, finance, fintech, and digital asset sectors• Provide counsel on media relations, internal comms, corporate branding and positioning efforts based on insights from a robust network of media contacts• Work directly with client executive teams to develop & execute integrated comms strategies across multiple industry verticals • Draft and enhance key marketing collaterals including messaging, factsheets, video scripts, event Q&A, and talking points for multiple mediums alongside many other types of written content• Build meaningful relationships with journalists to promote client initiatives and executives securing an array of media opportunities, from market commentary to in-depth features, with some of the top business, finance, and daily news publications • Manage a 5 person agency account team and regularly represent the company at client off-sites & events

New York, Us

• Serve as account lead and day-to-day contact for clients in the insurance and finance, and digital asset sectors• Provide counsel on media relations, internal comms, corporate branding and positioning efforts• Work directly with client executive teams to develop & execute integrated comms strategies• Draft and enhance key marketing collaterals including messaging, factsheets, video scripts, etc• Build meaningful relationships with journalists to promote client initiatives and executives• Manage agency account team and represent the company at client offsites

New York, Us

• Work closely with clients to provide strategic direction on initiatives.• Accompanied clients and provided on-site support at media briefings and investor conferences.• Regularly create both firm and client social media postings; in addition to drafting and sharing social media content recommendations with clients.• In regular contact with producers scheduling broadcast interviews for clients – both in studio and via Skype. • Regularly leverage relationships with reporters at key industry publication targets to secure client coverage. • Assisted in the creation of collaterals including messaging platforms, investor roadshow presentations, and media briefing booklets.

New York, Us

• Supported Media Relations programs for multiple clients across the financial services, real estate, insurance, and biotech industries.• Regularly drafted press releases, memos, pitches, bylines, and other written materials. • Successfully pitched media from top tier trade, local, and national media publications and secured feature stories, market commentary, research coverage, and announcement postings.• Assisted in the creation of a successful RFP for a piece of multinational business.• Created quarterly and initiative-based coverage reports combining metrics from Cision and clippings.

RESPONSIBILITIES / RESULTS• Supported the media relations program for a leading consumer products company that generated over 1,600 positive stories over twelve months. • Helped launch a new “green” product that was covered in 42 of the top 100 daily U.S. newspapers • Promoted a corporate scholarship program that secured coverage in 14 regional newspapers• Built a promotional website which successfully attracted 30 sponsors and 1,500 participants to a one-of-a-kind urban environmental festival• Develop content including news releases, media pitches, social media posts and websites• Monitor news media for relevant stories for the client and team• Create media and influencer target lists using Cision database