Kevin Mcmaster Email & Phone Number

Naperville, Illinois, United States

In my current position, I strategize effective marketing initiatives and build strong customer relationships, managing key accounts including the agency's largest account, Dunkin'. I design and execute large regional marketing campaigns and lead social media marketing initiatives, raising brand awareness and maximizing client sales.Key Achievements:• Boosted regional product awareness and increased sales by 15% by developing and implementing experiential marketing campaigns.• Lead marketing evolution into digital landscape, adapting client partnership assets to increase participation, store visits, and sales.• Played key role on team achieving agency's first multi-year contract, leading to contract fees 52% higher YOY, with 3% annual increases, and improved agency brand responsibilities, allowing for opportunities to showcase diverse areas of expertise.• Mentor associates, providing coaching and informative feedback to five to ten direct reports and new team members.• Consistently recognized by senior management for outstanding account leadership and customer satisfaction.

Tinley Park, Illinois, United States

At the American Cancer Society, I spearheaded event management, marketing, and fundraising for Relay For Life events, managing an event portfolio totaling +$1.2M. I oversaw project management for events, led community outreach, prioritized activities, and finalized communication and media integration, focusing on positive relationships and engagement across communities.Key Achievements:• Increased event participation and revenue growth by 5%, involving communities, creating cause marketing campaigns, and authoring direct mail promotional materials.• Launched engaging event websites, producing creative content and promotional messaging, as well as sending emails to event participants to boost fundraising awareness.• Recruited and trained +500 community volunteers for all events, forming lasting partnerships and repeat volunteerism by building culture of coaching and collaboration.

Joliet, Illinois, United States

As a Marketing Coordinator, I led development and implementation of innovative marketing initiatives to maximize organizational growth and revenues, supporting budget management of annual $8.4M budget. I identified market growth opportunities, as well as designed creative direct mail, email, web, and media advertising initiatives. I also liaised across the organization, communicating with internal teams, departments, vendors, media, and governmental officials, promoting cross-functional collaboration.Key Achievements:• Revamped casino branding, leading full casino rebrand from 20-year-old Empress Casino to Hollywood Casino Joliet and managing agency providing new creative deliverables including photoshoots, TV commercials, and behind-the scene media events.• Launched casino's first social media sites, overseeing site management and producing engaging content.• Exceeded special events ROI annual goals, realizing 30% year-over-year (YOY) growth through disastrous property fire and extremely poor economy.• Drove +15% increase in YOY acquisition efforts by utilizing creative promotions and engaging events that continued to bring in guests.• Authored and distributed company press releases, maintaining positive company awareness.