Product Marketing Manager, Developer Platform & Partner Programs
CurrentCollaborate cross-functionally to lead go-to-market efforts for product releases and program updates relevant to our developer and partner audiences. Support and enable the success of Square developers and partners through management of lifecycle email campaigns, self-service resources, CSAT surveys, research studies, and more.Manage 40+ automated lifecycle email campaigns, 6 CSAT surveys, and self-service resources to drive developer and partner engagement and success throughout their journey with SquarePiloted an alpha product to streamline submission of integrated apps to the Square App Marketplace-Recruited 15 developers to launch integrated Square apps, leading to over $236K in revenue through in-app payments, benefitting 1500+ Square sellers. -Analyzed key insights an identified opportunities for future beta and GA development phasesLed the creation of two public partner directories (Square Partner Offers, Square Specialists Directory), enhancing Square sellers’ ability to discover and connect with partner solutions.Directed and executed GTM campaigns targeting 10,000+ developers to drive adoption and conversion of new developer products and features