At JPMorganChase, I lead strategic consumer-facing marketing initiatives that drive growth and innovation for the consumer bank. By translating business goals into actionable marketing strategies, I’ve delivered substantial growth through omnichannel campaigns. I spearheaded a brand storytelling approach across digital, social, and traditional media, enhancing brand equity. My work also includes optimizing customer engagement strategies, revamping branded giveaways, and executing omnichannel marketing initiatives.

As an adjunct professor, I teach MBA students advanced marketing strategy and management, bridging real-world marketing leadership experience with academic insights. I focus on practical applications of brand strategy, data-driven marketing, and leadership in evolving business environments, preparing the next generation of marketing leaders for success.Key

I restructured Swensons’ marketing department during declining sales, delivering three consecutive years of record growth through a comprehensive omnichannel strategy. I launched national partnerships with major brands like OREO and Nutella, driving a 35% sales growth in key categories. I also created Swensons Digital, an ecosystem of third-party delivery platforms, a proprietary mobile app, and online ordering systems, contributing to an 18% incremental profit. My marketing overhaul included the "Meal & A Memory" campaign, increasing sales by 30%, and strategic urban ghost kitchens that generated 8% incremental revenue.

As Brand Manager for LeBron James and his affiliated ventures, I developed long-term brand strategies that enhanced his public image and strengthened brand partnerships with Nike, Coca-Cola, Intel, and others. I built and led the strategic branding team responsible for over 1,300 projects annually across multiple digital, video, and social media platforms. My efforts were instrumental in cultivating partnerships that contributed to LeBron’s billion-dollar brand and launched ventures like SpringHill Entertainment and Uninterrupted.

In this role, I supported the development and execution of marketing campaigns for LeBron James’ brand and affiliated ventures. I coordinated marketing efforts for brand partnerships with global companies and helped establish the foundation for strategic storytelling and branding initiatives that later expanded across multiple platforms.