Kevin M.

Kevin M. Email and Phone Number

Product Director | Growth Consultant | Analytics and Experimentation Expert | MBA @ F-Secure Corporation
Kevin M.'s Location
New York, New York, United States, United States
Kevin M.'s Contact Details
About Kevin M.

With 10 years of product management leadership experience, focused on building and scaling sustainable growth model strategies, leading cross-functional teams from inception to execution, and working across a spectrum of environments (nimble startups, Fortune 500 giants, direct to consumer (B2C) SaaS, B2B SaaS, Healthcare) I've built a versatile skill set tailored for building better customer journeys, optimizing growth loops, implementing product led growth (PLG) strategies, and helping companies better monetize their products and customers.• Growing companies, building products, and defining brands that acquire, convert, engage, and retain users• Skilled working in cross-functional teams with design, user research, engineering, product, data science, and marketing teams• Developing product led growth strategies and driving team execution for long-term customer engagement and satisfaction• Fostering cultures of experimentation in product and marketing, championing data-driven growth, lean product development, and democratized analytical decision-making• Optimizing user acquisition, customer journeys, user retention, and customer monetization• Leveraging behavioral economics from 1,000+ experiments across the user journey to improve and optimize UX, customer engagement, and retention• Forecasting growth initiative ROI and developing comprehensive market analysis to improve prioritization• Mentoring and coaching entrepreneurs on product, marketing, experimentation, and growth • Refining and optimizing pricing strategies that have generated millions of additional revenue• Building and launching A/B testing programs and launching hundreds of experiments using Optimizely, Firebase, LaunchDarkly, Hotjar, Crazyegg, Braze, and more• Deep experience with product analytics / data analytics / data science using SQL, Mixpanel, Amplitude, Segment/Twilio, Google Analytics, and more

Kevin M.'s Current Company Details
F-Secure Corporation

F-Secure Corporation

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Product Director | Growth Consultant | Analytics and Experimentation Expert | MBA
Kevin M. Work Experience Details
  • F-Secure Corporation
    Product Director, Growth And Retention
    F-Secure Corporation 2023 - Present
    Helsinki, Fi
  • Growthmentor
    Growth Mentor And Advisor
    Growthmentor 2021 - Present
    Rio Rancho, New Mexico, Us
    Providing startups with advice and mentorship in growth: product led growth, conversion rate optimization, pricing strategy, product market fit, identifying growth opportunities, product and market analytics, and building a growth stack.
  • Carbonara App
    Investor & Advisor
    Carbonara App 2021 - Present
    Oslo (Norway) & Pittsburgh (U.S.), No
  • Lookout
    Product Director, User Growth And Retention
    Lookout 2022 - 2024
    Boston, Massachusetts, Us
  • Edited
    Director Of Growth
    Edited 2021 - 2022
    London, England, Gb
    Developed, grew, and optimized lead and deal pipelines to increase contract size and volume for the leading AI retail analytics platform
  • Ibm
    Head Of Product Growth | Lead Product Manager | Ibm Watson Assistant
    Ibm 2019 - 2021
    Armonk, New York, Ny, Us
    Grew customers, usage, and revenue, and drove product led growth transformations.- Developed multi-year product growth strategy with market, funnel, and competitor analysis, focusing team on high leverage opportunities that increase customer acquisition, adoption, retention, and monetization.- Built and lead growth teams, focused on acquisition, onboarding, monetization, retention, and growth enablement, each capable of running collaborative growth initiatives across product, growth, and sales teams.- Developed pricing strategy to attract new market segments and increase market penetration, generating account growth and millions of additional recurring annual revenue.- Mentored product managers to leverage lean experimentation and increase ideation, improve prioritization, and reduce time to market.- Developed product strategy and oversaw execution of initiatives to improve the product growth and deployment stack, including continuous development, continuous integration, and behavioral based experimentation and personalization.
  • Cro Metrics
    Senior Product Manager, Growth Strategy Consultant
    Cro Metrics 2017 - 2019
    Kentfield, Ca, Us
    Helped companies understand their customers and grow their business. Lead product and marketing teams to leverage data and experimentation, optimize conversion rate, grow and retain users, and ultimately drive revenue Specialities: B2B SaaS, Consumer Subscription Services, Lead Generation, eCommerce and MarketplacesSome clients include:- MailChimp- Coldwell Banker- Imperva- bills.com- Taulia- Blurb- Obama Foundation
  • Upmc Enterprises
    Senior Product Manager, Consumer
    Upmc Enterprises 2016 - 2017
    Pittsburgh, Pennsylvania, Us
    Brought products to market, enabling health care providers to administer higher quality and more affordable patient care.Evaluated consumer health care companies for potential venture capital investment (or acquisition) within the UPMC Portfolio.Generated market viability models and go-to-market strategies for UPMC Consumer Health initiatives.
  • Nowait Inc
    Product Manager & Operations Manager
    Nowait Inc 2014 - 2016
    Analyzed, prioritized, and maintained the product backlog for internal technology solutions, giving our teams the ability to create a phenomenal customer experience (while also improving efficiency and data reliability).- Managed product quality and deployment for the Nowait Mobile Payments initiative.- Built Nowait's 1st data warehouse, creating unified customer metrics, bridging gaps in customer analysis, reducing query time by 98%, and increasing data availability by 28 hours.- Generated an 11% increase in billed accounts by designing and building an Account Audit tool capable of identifying billing discrepancies. - Helped develop go-to-market strategy for Nowait Mobile Payments application, streamlining installation effort by > 50%.- Increased sales team efficiency by integrating several databases and services allowing Nowait to grow its customer base with no increase in sales headcount.- Managed the deployment and testing of Nowait's Website Rebranding effort.
  • Nowait Inc
    Growth Marketer
    Nowait Inc 2014 - 2015
    Identified, prioritized, and tested multiple growth strategies to create lasting improvements to customer acquisition and retention on both sides of the Nowait network - Restaurants and Consumers.- Boosted user adoption by hacking the Nowait app download funnel and increasing CTR by 113%.- Modeled app download funnels with > 90% accuracy, unlocking new user adoption initiatives.- Created and analyzed an emerging market prospective customer database leading to increased sales pipeline.
  • Stryker Communications
    Sales Engineer | Field Engineer
    Stryker Communications 2011 - 2013
    Kalamazoo, Mi, Us
    Provide technical oversight, direction, and training for all field personnel within Alaska, California, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, and Washington.
  • United States Marine Corps
    Assistant Operations Officer
    United States Marine Corps 2011 - 2011
    Washington, Dc, Us
    Developed battalion training packages in preparation for deployment to Afghanistan in support of Operation Enduring Freedom.
  • United States Marine Corps
    Embedded Training Team Leader
    United States Marine Corps 2010 - 2011
    Washington, Dc, Us
    Led team to observe, assess, mentor, and train Afghan National Army (ANA) units on counterinsurgency, combat and logistical operations, and all company-level mission-essential tasks.
  • United States Marine Corps
    Combined Anti-Armor Team Leader
    United States Marine Corps 2009 - 2010
    Washington, Dc, Us
    Led, trained, supervised, and employed Combined Anti-Armor Team (CAAT) in preparation for and deployment to Helmand Province, Afghanistan , and advised Battalion Commander and Operations Officer on CAAT employment.
  • United States Marine Corps
    Infantry Platoon Commander
    United States Marine Corps 2007 - 2009
    Washington, Dc, Us
    Led, trained, supervised and employed platoon of 42 Marines in preparation for and deployment on the 31st Marine Expeditionary Unit.

Kevin M. Education Details

  • Carnegie Mellon University - Tepper School Of Business
    Carnegie Mellon University - Tepper School Of Business
    Entrepreneurship & Technology
  • Villanova University
    Villanova University
    Computer Engineering

Frequently Asked Questions about Kevin M.

What company does Kevin M. work for?

Kevin M. works for F-Secure Corporation

What is Kevin M.'s role at the current company?

Kevin M.'s current role is Product Director | Growth Consultant | Analytics and Experimentation Expert | MBA.

What is Kevin M.'s email address?

Kevin M.'s email address is ma****@****ail.com

What is Kevin M.'s direct phone number?

Kevin M.'s direct phone number is +144029*****

What schools did Kevin M. attend?

Kevin M. attended Carnegie Mellon University - Tepper School Of Business, Villanova University.

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