Kevin Smith Email & Phone Number

Denver, CO

Denver, CO, US

I specialize in messaging: helping buyers understand complex technologies. I help analytic platform vendors create the right message, the right content, and the right tactics to get their products noticed in an increasingly crowded market. Here’s a sample of what I’ve done:- Data analytics company: developed messaging that resulted in a doubling in sales.

Atlanta, Georgia, US

Head of Marketing at RightData, a set tools for data pipelines, data quality, and data cataloging.- Increased Marketing Qualified Leads (MQLs) from the website by 20x and from events by 50x - Delivered six events in six months exceeding lead targets by 20% - Performed 42 analyst briefings in six months (Gartner, Forrester, Dresner, 451, and others).

San Francisco, California, US

- Hired and led a product marketing team of six, establishing a world-class Product Marketing function - Created new messaging for product re-launch, including top-level messages, personas, and tactical messages, aligning with overall Product Marketing strategy and framework - Created GTM strategy including ICP, verticals, campaigns, and launch plans.

Boston, Massachusetts, US

- Delivered new category, positioning, and messaging resutling in +20% ARR- Performed 1st ever product launch (Toucan 2.0) including new go-to-market strategy, materials, enablement, and videos - Created GTM plan including ICP, product features required to meet ICP needs, campaign plan, and outbound strategy - Created 10+ new videos promoting awareness of.

San Francisco, California, US

- Created go-to-market (GTM) plan for reaching enterprise customers including ICP, outbound plan, campaign plan, analyst relations, and enablement for Sales- Achieved inclusion into the Gartner MQ for Analytics & BI for first time in three years - Developed new corporate messaging focused on business value for buyers - Created a new go-to-market strategy.

New York, NY, US

(Acquired by Infor) Responsible for creating & leading the "Powered by Birst"​ program to help customers build, go to market with, and support data products using Birst's embedded analytics platform.- 3X'd SQLs for embedded with new webinar types and new videos- Increased the ASP (+25%) by changing the packing to include standard services- Created the.

Responsible for the design of advanced analytics/performance management functionality, business intelligence applications and User Experience Design for ServiceSource's Renew OnDemand product.- Led the implementation and integration of GoodData business intelligence for ad hoc analytical functionality- Created analytics and reporting strategy to be used to.

- Created and delivered NextWave’s methodology for improving business performance by examining the entire performance ecosystem from communications to leadership to business process steps.- Designed and developed NextWave360 integrated performance management application which allows executives to link goals, metrics, projects and processes into a single.

Denver, Colorado, US

- Responsible for design and implementation of quality initiatives for National Networks organization. - Led team of 110 of geographically-diverse PM’s charged with Program Management and production support for Qwest’s National and Local Networks Planning systems and applications. - Led for New Technology program management, ensuring that all new network.

Master Of Business Administration - Mba

Bs, Finance