Kevin Smith Email & Phone Number

Denver, Co

Denver, Co, Us

I specialize in messaging: helping buyers understand complex technologies. I help analytic platform vendors create the right message, the right content, and the right tactics to get their products noticed in an increasingly crowded market. Here’s a sample of what I’ve done:- Data analytics company: developed messaging that resulted in a doubling in sales over the next year.- Data firm: Created the messaging that rallied the sales team and resulted in both an increase in sales and analyst recognition.- Analytics vendor: Developed a new message/narrative, a set of “value drivers” for target personas, new sales decks, and the 2020 marketing strategy — all in about six weeks- Analyst firm: Performed a complete audit of their website and sales deck and developed new messaging and sales decks — in less than three weeks-Analytics vendor: developed an interactive “data product academy” that served as their core marketing tool- For an analytics vendor: Created new sales decks and developed their “Modern Analytics” messaging for their new embedded analytics direction- For an analytics vendor: Trained the entire sales force on the methodology for understanding and selling to the embedded buyer all in 10 weeks - For an analytics vendor: Created content from blog posts to surveys and their “manifesto” featured on their homepage

Atlanta, Georgia, Us

Head of Marketing at RightData, a set tools for data pipelines, data quality, and data cataloging.- Increased Marketing Qualified Leads (MQLs) from the website by 20x and from events by 50x - Delivered six events in six months exceeding lead targets by 20% - Performed 42 analyst briefings in six months (Gartner, Forrester, Dresner, 451, and others)- Created new messaging, positioning, and branding resulting in first-time inclusion by Gartner in analyst reports and Dresner Advisory "Wisdom of Crowds" report - Wrote all copy and implemented a new website based on updated messaging - Established GTM planning including ICP, product features, campaigns, analyst relations, media relations, social media, and event marketing programs - Produced all sales decks and sales enablement materials, videos, and one-pagers- Implemented marketing automation connecting website CRM, HubSpot dashboards, and demand generation systems

San Francisco, California, Us

- Hired and led a product marketing team of six, establishing a world-class Product Marketing function - Created new messaging for product re-launch, including top-level messages, personas, and tactical messages, aligning with overall Product Marketing strategy and framework - Created GTM strategy including ICP, verticals, campaigns, and launch plans- Designed and executed the first new product launch for Sigma (Sigma Input Tables) - Delivered: — 10 data sheets across solutions, partners, and features to support Sales/CS enablement — 10 analyst briefings on new positioning to enhance market perception — 8 webinars since October 2022 to drive engagement and awareness — 2 new sales decks (SMB, Enterprise) facilitating sales initiatives and strategies

Boston, Massachusetts, Us

- Delivered new category, positioning, and messaging resutling in +20% ARR- Performed 1st ever product launch (Toucan 2.0) including new go-to-market strategy, materials, enablement, and videos - Created GTM plan including ICP, product features required to meet ICP needs, campaign plan, and outbound strategy - Created 10+ new videos promoting awareness of Toucan in the U.S. market- Developed new sales decks explaining Toucan guided analytics to business users and IT buyers - Led analyst relations resulting in Toucan's inclusion in the Dresner "Wisdom of Crowds" report- Created customer-emails, nurture streams, and copy for in-product messaging.- Developed campaign plans, sales decks, and content (videos, one-pagers, webinars, ebooks) to drive the new messaging into the market.

San Francisco, California, Us

- Created go-to-market (GTM) plan for reaching enterprise customers including ICP, outbound plan, campaign plan, analyst relations, and enablement for Sales- Achieved inclusion into the Gartner MQ for Analytics & BI for first time in three years - Developed new corporate messaging focused on business value for buyers - Created a new go-to-market strategy for the ISV segment, dividing buyers into three distinct value drivers with specific profiles and messaging for each - Evangelized the GoodData platform with the analyst community including creating analyst briefing material and performing all briefings.

New York, Ny, Us

(Acquired by Infor) Responsible for creating & leading the "Powered by Birst"​ program to help customers build, go to market with, and support data products using Birst's embedded analytics platform.- 3X'd SQLs for embedded with new webinar types and new videos- Increased the ASP (+25%) by changing the packing to include standard services- Created the pricing model for Birst's embedded offerings, consolidating multiple complicated options and over 17 different contract types into a single, easy to use plan.- Wrote two eBooks on embedded analytics, "Beyond the Technical: The Complete Guide to Designing, Pricing, and Launching Embedded Analytics Products"​ and "Buy vs. Build: Making the Right Choice for Your Data Product". - Developed and delivered the embedded sales playbook to help reps understand the unique requirements for embedded analytics customers and accelerate the deal cycle.

Responsible for the design of advanced analytics/performance management functionality, business intelligence applications and User Experience Design for ServiceSource's Renew OnDemand product.- Led the implementation and integration of GoodData business intelligence for ad hoc analytical functionality- Created analytics and reporting strategy to be used to answer key business problems for customers by developing functionality based on combinations of four Gartner analytical types- Designed analytics and dashboards used by executive teams to visualize business performance- Led the design of mobile (iPad) analytical applications- Designed Renew OnDemand's analytical workflow to allow users to analyze, compare, and take action on performance issues.

- Created and delivered NextWave’s methodology for improving business performance by examining the entire performance ecosystem from communications to leadership to business process steps.- Designed and developed NextWave360 integrated performance management application which allows executives to link goals, metrics, projects and processes into a single view.- Key results include:— Cut Service Delivery cycle times by 50% for a Fortune 500 service provider— Designed performance management improvement strategies for core processes at an international services provider. Result was a 76% reduction in cycle time.— Designed ITIL-compliant processes, metrics, and infrastructure for"change management"​ and "service support"​ processes at a major IT services client in less than 8 weeks.— Designed an "​in-housing" strategy for a technology company which resulted in over $1M in savings while achieving operational goals.

Denver, Colorado, Us

- Responsible for design and implementation of quality initiatives for National Networks organization. - Led team of 110 of geographically-diverse PM’s charged with Program Management and production support for Qwest’s National and Local Networks Planning systems and applications. - Led for New Technology program management, ensuring that all new network technology is successfully introduced into the Qwest backbone. -- Led design, implementation, and support of eSite – the Qwest web system used to manage 1000+ programs at 1600 site locations for both Local Networks and Worldwide Networks organizations. eSite received over 4 million hits per month from over 5000 internal users and has been used by Microsoft for a case study.

Master Of Business Administration - Mba

Bs, Finance