Kevin Smith Email and Phone Number
Denver, CO
Kevin Smith's Location
Denver, Colorado, United States, United States
Kevin Smith's Contact Details
Kevin Smith work email
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Kevin Smith personal email
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Kevin Smith phone numbers
About Kevin Smith
I help companies explain how their platform solves critical problems for buyers—even when those buyers weren’t aware they *have* a problem.While many in the analytics, business intelligence, and AI marketing world focus on features, I start with the "why"... I’ve helped craft these stories and ecosystems as the head of product marketing for companies like Sigma Computing, Toucan Toco, GoodData, Incorta, Birst, and Gaia and as a consultant for Tableau, Looker, Izenda, Exago, Dresner Advisory, and more.
Kevin Smith's Current Company Details
Pyramid Analytics
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Product Marketing, Positioning, & Messaging for Analytics, Data & AI
Denver, CO
- Website:
- pyramidanalytics.com
- Employees:
- 158
Kevin Smith Work Experience Details
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Pyramid AnalyticsDenver, Co
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Founder / Principal ConsultantBig Message Foundry — Product Marketing Consultancy 2016 - PresentDenver, Co, UsI specialize in messaging: helping buyers understand complex technologies. I help analytic platform vendors create the right message, the right content, and the right tactics to get their products noticed in an increasingly crowded market. Here’s a sample of what I’ve done:- Data analytics company: developed messaging that resulted in a doubling in sales over the next year.- Data firm: Created the messaging that rallied the sales team and resulted in both an increase in sales and analyst recognition.- Analytics vendor: Developed a new message/narrative, a set of “value drivers” for target personas, new sales decks, and the 2020 marketing strategy — all in about six weeks- Analyst firm: Performed a complete audit of their website and sales deck and developed new messaging and sales decks — in less than three weeks-Analytics vendor: developed an interactive “data product academy” that served as their core marketing tool- For an analytics vendor: Created new sales decks and developed their “Modern Analytics” messaging for their new embedded analytics direction- For an analytics vendor: Trained the entire sales force on the methodology for understanding and selling to the embedded buyer all in 10 weeks - For an analytics vendor: Created content from blog posts to surveys and their “manifesto” featured on their homepage -
Senior Vice President MarketingRightdata Mar 2023 - Aug 2024Atlanta, Georgia, UsHead of Marketing at RightData, a set tools for data pipelines, data quality, and data cataloging.- Increased Marketing Qualified Leads (MQLs) from the website by 20x and from events by 50x - Delivered six events in six months exceeding lead targets by 20% - Performed 42 analyst briefings in six months (Gartner, Forrester, Dresner, 451, and others)- Created new messaging, positioning, and branding resulting in first-time inclusion by Gartner in analyst reports and Dresner Advisory "Wisdom of Crowds" report - Wrote all copy and implemented a new website based on updated messaging - Established GTM planning including ICP, product features, campaigns, analyst relations, media relations, social media, and event marketing programs - Produced all sales decks and sales enablement materials, videos, and one-pagers- Implemented marketing automation connecting website CRM, HubSpot dashboards, and demand generation systems -
Vice President, Head Of Global Product MarketingSigma Computing 2022 - Mar 2023San Francisco, California, Us- Hired and led a product marketing team of six, establishing a world-class Product Marketing function - Created new messaging for product re-launch, including top-level messages, personas, and tactical messages, aligning with overall Product Marketing strategy and framework - Created GTM strategy including ICP, verticals, campaigns, and launch plans- Designed and executed the first new product launch for Sigma (Sigma Input Tables) - Delivered: — 10 data sheets across solutions, partners, and features to support Sales/CS enablement — 10 analyst briefings on new positioning to enhance market perception — 8 webinars since October 2022 to drive engagement and awareness — 2 new sales decks (SMB, Enterprise) facilitating sales initiatives and strategies -
Vice President, Head Of Global Product MarketingToucan Toco - Guided Analytics 2021 - 2022Boston, Massachusetts, Us- Delivered new category, positioning, and messaging resutling in +20% ARR- Performed 1st ever product launch (Toucan 2.0) including new go-to-market strategy, materials, enablement, and videos - Created GTM plan including ICP, product features required to meet ICP needs, campaign plan, and outbound strategy - Created 10+ new videos promoting awareness of Toucan in the U.S. market- Developed new sales decks explaining Toucan guided analytics to business users and IT buyers - Led analyst relations resulting in Toucan's inclusion in the Dresner "Wisdom of Crowds" report- Created customer-emails, nurture streams, and copy for in-product messaging.- Developed campaign plans, sales decks, and content (videos, one-pagers, webinars, ebooks) to drive the new messaging into the market. -
Vice President, Product MarketingGooddata Jul 2018 - Jun 2019San Francisco, California, Us- Created go-to-market (GTM) plan for reaching enterprise customers including ICP, outbound plan, campaign plan, analyst relations, and enablement for Sales- Achieved inclusion into the Gartner MQ for Analytics & BI for first time in three years - Developed new corporate messaging focused on business value for buyers - Created a new go-to-market strategy for the ISV segment, dividing buyers into three distinct value drivers with specific profiles and messaging for each - Evangelized the GoodData platform with the analyst community including creating analyst briefing material and performing all briefings. -
Vice President, Embedded Solutions / Product MarketingBirst 2015 - 2016New York, Ny, Us(Acquired by Infor) Responsible for creating & leading the "Powered by Birst" program to help customers build, go to market with, and support data products using Birst's embedded analytics platform.- 3X'd SQLs for embedded with new webinar types and new videos- Increased the ASP (+25%) by changing the packing to include standard services- Created the pricing model for Birst's embedded offerings, consolidating multiple complicated options and over 17 different contract types into a single, easy to use plan.- Wrote two eBooks on embedded analytics, "Beyond the Technical: The Complete Guide to Designing, Pricing, and Launching Embedded Analytics Products" and "Buy vs. Build: Making the Right Choice for Your Data Product". - Developed and delivered the embedded sales playbook to help reps understand the unique requirements for embedded analytics customers and accelerate the deal cycle. -
Senior Director, Product Strategy & User ExperienceServicesource (Acquired By Concentrix) May 2012 - Jul 2013Responsible for the design of advanced analytics/performance management functionality, business intelligence applications and User Experience Design for ServiceSource's Renew OnDemand product.- Led the implementation and integration of GoodData business intelligence for ad hoc analytical functionality- Created analytics and reporting strategy to be used to answer key business problems for customers by developing functionality based on combinations of four Gartner analytical types- Designed analytics and dashboards used by executive teams to visualize business performance- Led the design of mobile (iPad) analytical applications- Designed Renew OnDemand's analytical workflow to allow users to analyze, compare, and take action on performance issues. -
Principal ConsultantNextwave Business Intelligence Dec 2004 - Jan 2012- Created and delivered NextWave’s methodology for improving business performance by examining the entire performance ecosystem from communications to leadership to business process steps.- Designed and developed NextWave360 integrated performance management application which allows executives to link goals, metrics, projects and processes into a single view.- Key results include:— Cut Service Delivery cycle times by 50% for a Fortune 500 service provider— Designed performance management improvement strategies for core processes at an international services provider. Result was a 76% reduction in cycle time.— Designed ITIL-compliant processes, metrics, and infrastructure for"change management" and "service support" processes at a major IT services client in less than 8 weeks.— Designed an "in-housing" strategy for a technology company which resulted in over $1M in savings while achieving operational goals.
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Senior DirectorQwest Communications International, Inc. Jan 1996 - Jan 2004Denver, Colorado, Us- Responsible for design and implementation of quality initiatives for National Networks organization. - Led team of 110 of geographically-diverse PM’s charged with Program Management and production support for Qwest’s National and Local Networks Planning systems and applications. - Led for New Technology program management, ensuring that all new network technology is successfully introduced into the Qwest backbone. -- Led design, implementation, and support of eSite – the Qwest web system used to manage 1000+ programs at 1600 site locations for both Local Networks and Worldwide Networks organizations. eSite received over 4 million hits per month from over 5000 internal users and has been used by Microsoft for a case study.
Kevin Smith Skills
Strategy
Product Management
Business Intelligence
Saas
Program Management
Enterprise Software
Cross Functional Team Leadership
Analytics
Process Improvement
Leadership
Business Process
Project Management
Go To Market Strategy
Consulting
Software As A Service
Business Process Improvement
Solution Architecture
Executive Management
Product Marketing
Product Design
Product Development
Software Design
Big Data
Professional Services
Design Thinking
Marketing Strategy
Management Consulting
Competitive Analysis
Strategic Partnerships
Public Speaking
Messaging
User Experience
Cloud Computing
User Interface Design
Change Management
Service Design
Management
Software Development
Marketing
Solution Selling
Strategic Planning
Writing
Analytical Skills
Business Strategy
Presentations
Partnerships
Establishing Strategic Partnerships
Analyst Relations
Messaging Strategy
Positioning
Business To Business
Strategic Messaging
Product Strategy
Go To Market
Kevin Smith Education Details
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University Of Maryland - Robert H. Smith School Of BusinessMaster Of Business Administration - Mba -
University Of MarylandFinance
Frequently Asked Questions about Kevin Smith
What company does Kevin Smith work for?
Kevin Smith works for Pyramid Analytics
What is Kevin Smith's role at the current company?
Kevin Smith's current role is Product Marketing, Positioning, & Messaging for Analytics, Data & AI.
What is Kevin Smith's email address?
Kevin Smith's email address is ks****@****ting.io
What is Kevin Smith's direct phone number?
Kevin Smith's direct phone number is (303)-520*****
What schools did Kevin Smith attend?
Kevin Smith attended University Of Maryland - Robert H. Smith School Of Business, University Of Maryland.
What skills is Kevin Smith known for?
Kevin Smith has skills like Strategy, Product Management, Business Intelligence, Saas, Program Management, Enterprise Software, Cross Functional Team Leadership, Analytics, Process Improvement, Leadership, Business Process, Project Management.
Who are Kevin Smith's colleagues?
Kevin Smith's colleagues are Andrey Smirnov, Reegan Anthony, Joann Hewett, Or Man, Hillel Dor, Giovanna Apaza, Mike Kabitsch.
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