Kevin O'Connell Email & Phone Number

Chicago, IL, US

Helping companies find better paths to growth!Specialize in assisting clients to better understand markets and market opportunities, especially related to customers and customer analytics/insights. Significant industry experience in consumer markets (hospitality, retail, CPG), life sciences, specialty pharmacy, and wholesale distribution.Author of thought.

Atlanta Metropolitan Area, US

Pittsburgh, PA, US

Fractional CMO - Day Owl (www.dayowl.com) - retail direct-to-consumer startup brand selling fashion backpacks and accessories, leveraging a sustainable supply chain. Assisted Day Owl with marketing strategies to build brand awareness and sales, including:- Brand and competitor positioning research and analysis- Go to market strategy- Brand communication.

Homestead, PA, US

• Led all marketing and PR for five restaurant brands (both legacy and start-up brands across family, fast casual, and upscale casual dining segments) and Parkhurst Dining contract food-service division (B2B and B2C in.
• Designed industry-leading customer analytics systems to understand consumer purchase behavior and spot trends in guest frequency.
• Identified groundbreaking insights into consumer frequency patterns that drove sustained increases in number of unique households per week.
• Designed new brand positioning strategy for fast casual brand that tripled sales.
• Designed new approaches to digital media buying and measurement that helped drive customer acquisition growth and consistent increases in unique households per week.
• Transformed overall media buying strategy to an investment portfolio approach to allocate dollars in proportion to the opportunity. New approach helped deliver the best sales performance in more than 10 years.

Homestead, PA, US

• Helped to build a data-driven organizational culture by implementing tools that provided direct access to analytics and performance data throughout the organization, including marketing, operations, purchasing and menu.
• Oversaw the completion of 95% of the planned initiatives for a department that traditionally had completed less than 50%.
• Established a project management methodology and standards which dramatically improved project results and communication.
• Redesigned the annual strategic planning process to align the strategic initiatives of departments with the key corporate goals.

• Thought Leadership
• Developed Andersen’s Customer Relationship Management (CRM) “point-of-view,” CRM Strategy methodology and the firmwide CRM Strategy training course.
• Represented Andersen as a public speaker on CRM and digital strategies at numerous industry conferences and seminars.
• Contributed key elements of Andersen’s firmwide eBusiness strategy methodology.Business Development
• Part of the “start-up” consulting management team that drove 1200% fee growth and 900% personnel growth (8 to 80 people) for the Pittsburgh consulting practice over 5 years.
• Specialized in growth strategy practice areas, including Market Analytics, Customer Analytics, Customer Experience, CRM, Internet Strategy, and Loyalty Marketing.

Dublin 2, IE

• Developed software and databases in the manufacturing and retail industries.
• Developed business process and system designs for multiple companies in the natural gas industry to manage the significant deregulation occurring at the time.

Bba, Information Technology

Kellogg Executive Scholar, Marketing & Sales Management