Kevin O'Connell

Kevin O'Connell Email and Phone Number

Growth Driver | CMO | Customer Analytics Innovator | Loyalty Expert | Communicator | Team Builder @ Grant Thornton (US)
Kevin O'Connell's Location
Greater Pittsburgh Region, United States, United States
Kevin O'Connell's Contact Details
About Kevin O'Connell

As a managing director in Grant Thornton's Growth Advisory practice, I help companies find better paths to growth through market and customer insights. With over 25 years of experience in marketing, brand strategy, and business consulting, I specialize in consumer markets and life sciences.My core competencies include innovative customer analytics, spotting and acting on consumer and industry trends, developing winning strategies, and building engaged and empathetic teams. My mission is to create value for my clients by delivering insights and solutions that drive growth and competitive advantage.

Kevin O'Connell's Current Company Details
Grant Thornton (US)

Grant Thornton (Us)

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Growth Driver | CMO | Customer Analytics Innovator | Loyalty Expert | Communicator | Team Builder
Kevin O'Connell Work Experience Details
  • Grant Thornton (Us)
    Managing Director - Growth Advisory
    Grant Thornton (Us) May 2021 - Present
    Chicago, Il, Us
    Helping companies find better paths to growth!Specialize in assisting clients to better understand markets and market opportunities, especially related to customers and customer analytics/insights. Significant industry experience in consumer markets (hospitality, retail, CPG), life sciences, specialty pharmacy, and wholesale distribution.Author of thought leadership insights into customer loyalty strategy and customer analytics.
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  • Cmo Collaborative
    Member
    Cmo Collaborative 2024 - Present
    Atlanta Metropolitan Area, Us
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  • Intuito Solutions
    Marketing & Brand Strategy Consultant
    Intuito Solutions Aug 2020 - May 2021
    Pittsburgh, Pa, Us
    Fractional CMO - Day Owl (www.dayowl.com) - retail direct-to-consumer startup brand selling fashion backpacks and accessories, leveraging a sustainable supply chain. Assisted Day Owl with marketing strategies to build brand awareness and sales, including:- Brand and competitor positioning research and analysis- Go to market strategy- Brand communication hierarchy design to improve advertising effectiveness and conversion rates- Creative strategies to better align with customer buyer values- Improvements to website UX to reduce bounce rate and improve conversions- Media planning strategies to expand reach in digital channels- Awareness marketing strategiesDuquesne University New Venture Challenge - first round judge and finalist mentor for this university-sponsored business competition.Startup Boost - featured speaker on growth strategy for a pre-accelerator tech startup cohort.
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  • Eat'N Park Hospitality Group
    Chief Marketing Officer - Cmo
    Eat'N Park Hospitality Group Jul 2003 - Jul 2020
    Homestead, Pa, Us
    Led all marketing and PR for five restaurant brands (both legacy and start-up brands across family, fast casual, and upscale casual dining segments) and Parkhurst Dining contract food-service division (B2B and B2C in Higher Ed and B&I markets), plus in-house teams for graphic design and digital marketing, including social media, websites, email and app marketing. Responsible for all ecommerce operations (eatnpark.com and smileycookie.com), guest relations, and internal communications. Key accomplishments:• Designed industry-leading customer analytics systems to understand consumer purchase behavior and spot trends in guest frequency. • Identified groundbreaking insights into consumer frequency patterns that drove sustained increases in number of unique households per week.• Designed new brand positioning strategy for fast casual brand that tripled sales.• Designed new approaches to digital media buying and measurement that helped drive customer acquisition growth and consistent increases in unique households per week.• Transformed overall media buying strategy to an investment portfolio approach to allocate dollars in proportion to the opportunity. New approach helped deliver the best sales performance in more than 10 years.• Grew online ordering % of takeout sales from 0% to more than 50% in just three years, dramatically exceeding industry norms. • Through UX design, grew online ordering average order value by 25% over “call-in” orders.• Developed tools and processes to conduct margin analysis and measure price elasticity to improve the effectiveness of price increases as measured by both increased revenue and customer value perceptions.• Extensive experience in brand strategy, media strategy, pricing design, merchandising and public relations. • Served as media spokesperson for the company since 2004.
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  • Eat'N Park Hospitality Group
    Vp, Information Technology & Strategic Planning
    Eat'N Park Hospitality Group Oct 2001 - Jun 2003
    Homestead, Pa, Us
    • Helped to build a data-driven organizational culture by implementing tools that provided direct access to analytics and performance data throughout the organization, including marketing, operations, purchasing and menu development.• Oversaw the completion of 95% of the planned initiatives for a department that traditionally had completed less than 50%.• Established a project management methodology and standards which dramatically improved project results and communication.• Redesigned the annual strategic planning process to align the strategic initiatives of departments with the key corporate goals.
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  • Arthur Andersen Business Consulting
    Senior Manager/Director
    Arthur Andersen Business Consulting Mar 1993 - Sep 2001
    Thought Leadership• Developed Andersen’s Customer Relationship Management (CRM) “point-of-view,” CRM Strategy methodology and the firmwide CRM Strategy training course.• Represented Andersen as a public speaker on CRM and digital strategies at numerous industry conferences and seminars.• Contributed key elements of Andersen’s firmwide eBusiness strategy methodology.Business Development• Part of the “start-up” consulting management team that drove 1200% fee growth and 900% personnel growth (8 to 80 people) for the Pittsburgh consulting practice over 5 years. • Specialized in growth strategy practice areas, including Market Analytics, Customer Analytics, Customer Experience, CRM, Internet Strategy, and Loyalty Marketing.• Consistently converted new clients into long-term relationships. • Led recruiting and hired most of the consulting team over the first five years. Pittsburgh consulting practice maintained the lowest turnover rate in the U.S. during the time (5%).Ecommerce and Strategy• Served as lead strategist on numerous projects to develop market-focused ecommerce strategies. Clients included a Fortune 500 conglomerate and companies in the high-tech, manufacturing, retail, real estate, commercial construction, and higher education industries.
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  • Accenture
    Senior Consultant
    Accenture 1989 - 1993
    Dublin 2, Ie
    • Developed software and databases in the manufacturing and retail industries.• Developed business process and system designs for multiple companies in the natural gas industry to manage the significant deregulation occurring at the time.
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Kevin O'Connell Skills

Marketing Strategy Strategic Planning Marketing Strategy Public Relations Business Strategy Social Media Marketing Competitive Analysis Social Media Brand Development Marketing Communications Integrated Marketing Direct Marketing Digital Marketing Brand Management Advertising Marketing Management Crm Market Research Strategic Partnerships Entrepreneurship New Business Development Email Marketing Online Marketing Social Networking Lead Generation Sem Digital Strategy Seo Marketing Research Mobile Marketing Media Buying Creative Strategy Project Planning

Kevin O'Connell Education Details

  • University Of Notre Dame - Mendoza College Of Business
    University Of Notre Dame - Mendoza College Of Business
    Information Technology
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Marketing & Sales Management

Frequently Asked Questions about Kevin O'Connell

What company does Kevin O'Connell work for?

Kevin O'Connell works for Grant Thornton (Us)

What is Kevin O'Connell's role at the current company?

Kevin O'Connell's current role is Growth Driver | CMO | Customer Analytics Innovator | Loyalty Expert | Communicator | Team Builder.

What is Kevin O'Connell's email address?

Kevin O'Connell's email address is ko****@****ark.com

What is Kevin O'Connell's direct phone number?

Kevin O'Connell's direct phone number is +141247*****

What schools did Kevin O'Connell attend?

Kevin O'Connell attended University Of Notre Dame - Mendoza College Of Business, Northwestern University - Kellogg School Of Management.

What skills is Kevin O'Connell known for?

Kevin O'Connell has skills like Marketing, Strategy, Strategic Planning, Marketing Strategy, Public Relations, Business Strategy, Social Media Marketing, Competitive Analysis, Social Media, Brand Development, Marketing Communications, Integrated Marketing.

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