Kevin Sheldon Email & Phone Number

Boston, Massachusetts, US

• Leading the integration efforts for CareJourney and Arcadia across marketing, business development, sales, finance, HR, legal, and product.
• Managing growth efforts of CareJourney across Arcadia's installed customer base and developing joint go-to-market messaging and campaigns for new revenue.

Arlington, Virginia, US

• (Vice President 1/17 - 2/18; COO 3/18 - 6/24)Serve healthcare providers, payers, and pharmaceuticals with network design and care management analytics software to support the move to value-based care.
• Part of the founding-to-exit leadership team that delivered a 60% revenue CAGR, reaching 150 active enterprise customers, tens of millions in recurring revenue, and EBITDA profitability upon exit.
• Fielded several M&A bids and successfully exited the business in 2024 to Arcadia Solutions.
• Built and oversaw high-performing teams across business development, sales operations, marketing, finance and investment strategy, talent development, customer success, and process improvement.

Rochester, NY, US

Rochester, NY, US

Arlington, Virginia, US

• A digital marketing company focused on connecting high-intent consumers with health insurance agents.
• Spearheaded audience development, product development, site monetization strategy, and recruiting efforts, growing the company from no revenue in 2013 to over $5M in revenue in 2015 and reaching profitability in under.
• Consumer marketing efforts registered over 2M interested consumers, resulting in hundreds of thousands of sold policies.
• Through revenue shares and asset sales, drove a 400% ROI to our outside investors before merging the business into CareJourney.

New York, NY, US

• Developed traffic growth strategies for AOL's entire portfolio of brands (AOL.com, Huffington Post, Techcrunch, Moviefone, Autoblog, Patch, Stylelist, KitchenDaily, etc.).
• Managed a team of audience development experts across paid acquisition, SEO, social, newsletter/e-mail campaigns, traffic exchanges, etc. that engaged directly with each brand to share best practices, improve.
• Combined efforts generated tens of millions of incremental referrals every month to the AOL network (160MM UVs) and grew overall unique traffic 16% YoY per comScore after years of declines.
• Paid investments of $15M annually drove millions of UVs and $25M+ in incremental revenue using a portfolio of cost-effective partners.
• Managed 150+ content exchange partnerships driving 10M monthly referrals and $5M in annual value.
• Restructured and optimized newsletter program for $2M in contractual savings and incremental revenue.

New York, NY, US

• (Director: 6/10 - 7/11; Sr. Director: 8/11 - 1/13)
• My team improved the efficiency of content and product distribution across all of AOL through analytics, process design, and project management.
• Oversaw the development of robust ROI/life-time value analyses for products to drive sound investment decisions. One analysis for SEM improved returns from -70% ROI to +60%.
• Led several traffic acquisition sprints that contributed several million incremental UVs to the AOL Network.

New York, NY, US

• (Principal Manager: 8/06 - 4/08; Director: 5/08 - 5/10)
• Managed an experienced and diverse team whose purpose was to deliver traffic (unique website visitors, search queries, page views) and ad revenue projections for AOL’s entire web business, working directly with top.
• Evangelized the insights of our forecasting to improve cross-departmental decision-making.
• Provided strategic support in sizing the user traffic and financial impact of new product/channel launches or redesigns, distribution deal opportunities, and acquisitions/joint ventures.

New York, NY, US

• (Sr. Analyst 6/04 - 4/05; Manager 5/05 - 7/06)
• Used war gaming analysis to guide executive decision-making by simulating business dynamics, highlighting the expected impact of various strategic options on forecasted profits and membership.
• Served as a key analyst in architecting a monumental strategy change for AOL, shifting focus from its dial-up cash cow to its burgeoning online advertising unit. Assessed the expected attrition of subscribers upon.
• Oversaw analyses that guided investment of a $1B new member acquisition budget given expected changes in market conditions and member retention.

Master Of Business Administration, Competitive And Organizational Strategy

Bachelor Of Science In Business Administration, Concentration: Management Information Systems (Mis), Minor: Economics.