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Chief Marketing Officer with over 10 years of experience leading teams and developing strategies for high-growth organizations. I love big challenges, the intersection of marketing and tech, and a good Top 5 list.Top 5 passions as a kid growing up in Massachusetts: 1. Taking things apart (old kitchen appliances, radios, toys, etc.)2. Building things (tree forts, go-carts, skateboard ramps and puppets) 3. Creating art and music (drawing, painting and playing guitar - poorly) 4. Being a part of a team through athletics (soccer and ice hockey)5. Memorizing sports data by watching SportsCenter and reading box scores in the newspaperThroughout my career, I’ve put those passions to use by doing the following: 1. Deconstructing online businesses in order to learn how to reverse engineer their success 2. Tailoring those learnings to help build and grow mission-driven companies that align with my values 3. Exercising both the creative and analytical parts of my brain in order to create great marketing and turn it into revenue4. Leading competitive and diverse teams with the goal of helping others improve and celebrating our wins together 5. Knowing my numbers and what it takes to hit my goals You may look at my journey from the music industry, to law, to start-ups and tech, and think that I’ve had a meandering path. I have! I’m thankful for it every day because it’s challenged me to grow. Top 5 things I’ve learned at each step in my career: 1. Music Industry: “Goodbye CDs, hello iTunes.” Technology can change everything in an instant and you have to pivot when your customer does. 2. Law School: How to study efficiently in order to learn things quickly. How to spot issues. 3. Leading a start-up: How to pitch an idea, how to raise money, how to sell products, how to handle criticism and doubt from others and from myself 4. Tech: How to kill ideas quickly in order to shift resources to winners 5. CPG: How to actually put the customer first and your employees as a close second
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Chief Operating OfficerJordan Law FirmDenver, Co, Us -
Director Of Business DevelopmentJordan Law Firm Jan 2024 - PresentGreenwood Village, Co, UsWorking with an incredible team to grow our personal injury firm throughout the Colorado market. Focusing on digital marketing and business development including social media advertising, paid search, creative content, CRM management, intake processes, event marketing, and more. -
Owner / Fractional Cmo / Digital MarketerSplit Brained Marketer Jun 2023 - Present
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Chief Marketing OfficerZinda Law Group, Pllc Jun 2021 - Jun 2023Austin, Tx, UsAs Chief Marketing Officer at a rapidly growing, multi-state law firm, I led a wonderful team of marketers to attract clients to the firm through direct marketing and business development. I worked closely with our CEO to establish key performance indicators and create lead-generation strategies, supported by multimillion-dollar budgets, which led to significant year-over-year revenue growth. My day-to-day areas of focus within digital marketing included Google Ads management, content strategy and creation (including video, SEO content, The Effective Lawyer Podcast, and more), SEO, social media, and email marketing and automation. On the business development side, we expanded our referral network by building relationships with other law firms via networking, event marketing, and more. -
Director Of DigitalSiete Family Foods Aug 2019 - Jul 2021Austin, Tx, UsManaged Digital Marketing and E-commerce teams for rapidly growing CPGfood brand.Grew E-commerce sales 250% through Direct to Consumer and 3rd party saleschannels such as Amazon and Walmart.Managed million dollar budgets for paid advertising channels such as Google,Amazon, Facebook, Instagram, Pinterest, Programmatic web and streamingtelevision, while adhering to strict ROAS metrics and brand guidelines.Built custom D2C and B2B websites, in-house, which led to increased sales,organic web traffic (through SEO) and email list growth.Used Shopify and Google Analytics, Tag Manager and DataStudio to identify topperforming sales channels, ad channels, and customer lifetime value.Used Klaviyo to segment users, create personalized email automations and dripcampaigns with a focus on brand building, cross-selling and upselling.Increased fulllment team order output during COVID by moving the team to anew warehouse, installing automation equipment and safely onboarding newteam members. -
Director Of EcommerceSiete Family Foods Jan 2019 - Aug 2019Austin, Tx, Us -
Growth Marketing ManagerIndeed.Com May 2018 - Feb 2019Austin, Texas, UsProvided marketing strategy and execution for new products being developed in Indeed’s Incubator program. Focused primarily on growing Indeed Hiring Events, an on-demand job fair platform. Worked closely with product and sales teams to acquire new users and clients. -
Founder, Owner, Head Of Product & MarketingMoniker Guitars Jun 2013 - Apr 2018Developed and executed the business plan for the first mass-customization music products company and grew the brand to a multi-million dollar valuation with customers around the world including several Fortune 500 companies. Implemented EOS business methodology to structure the organization, set goals and create accountability.Managed development team to build industry leading online customization tool for product configurations and integrated the tool with our website, ecommerce platform and custom built ERP.Designed, launched and marketed three tiers of customizable music products creating a “good, better, best” strategy. Managed manufacturing team using agile methods to increase efficiencies and throughput by 30%. Created Artist Endorsement marketing campaign which led to $150 in revenue for every $15 spent on PPC ads and turned those customers into brand advocates that led to referrals. Received “50 on Fire” Award for best lifestyle brand in 2016 by AustinInno.com.
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Legal AnalystSpecial Counsel/Bloomberg Law Jul 2011 - Jun 2013Jacksonville, Fl, UsReviewed and analyzed corporate lawsuits filed in the DE Chancery Court in order to assist Bloomberg Law in the creation of it's online corporate law database. Categorized and summarized lawsuits according to topics and areas of interest for Bloomberg's attorney clients. -
Law ClerkMeggesto, Crossett & Valerino, Llp May 2008 - Dec 2009Syracuse, New York, Us -
Summer Law ClerkBienstock & Michael P.C. Jun 2009 - Aug 2009Intellectual Property Firm
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A&RAtlantic Records Jan 2005 - Mar 2007UsAssisted Executive Vice President/Head of A&R in addition to scouting talent as an A&R representative. Coordinated showcases for auditioning artists as well as various stages of album production. Acted as a liaison between department head and A&R staff. Arranged meetings and travel for artists and staff. Assisted Product Manager/A&R Director. Distributed artist press kits to label departments and clients. Conducted sales and radio research via telephone and online databases such as SoundScan and Mediabase. -
A&R InternAtlantic Records 2002 - 2006UsScouted bands, Executive Assistant to the Head of A&R
Kevin Tully Skills
Kevin Tully Education Details
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Syracuse University College Of LawLaw -
S.I. Newhouse School Of Public Communications At Syracuse UniversityMedia Management -
New York UniversityBusiness/Music Business -
Sku.IsConsumer Packaged Goods Startup Accelerator
Frequently Asked Questions about Kevin Tully
What company does Kevin Tully work for?
Kevin Tully works for Jordan Law Firm
What is Kevin Tully's role at the current company?
Kevin Tully's current role is Chief Operating Officer.
What is Kevin Tully's email address?
Kevin Tully's email address is ke****@****ail.com
What is Kevin Tully's direct phone number?
Kevin Tully's direct phone number is +171864*****
What schools did Kevin Tully attend?
Kevin Tully attended Syracuse University College Of Law, S.i. Newhouse School Of Public Communications At Syracuse University, New York University, Sku.is.
What are some of Kevin Tully's interests?
Kevin Tully has interest in Guitars, Live Music, Soccer At Zilker Park, Bbq.
What skills is Kevin Tully known for?
Kevin Tully has skills like Public Speaking, Social Media, Concerts, A&r, Legal Writing, Microsoft Office, Legal Research, Intellectual Property, Entertainment, Entrepreneurship, Record Labels, Editing.
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