Kevin Mucklow Email & Phone Number

St. Louis

At Spartan Chemical Company, we make clean simple. We are a recognized leader in the formulation and manufacturing of cleaning and sanitation solutions for the industrial and institutional market. We have over 60 years of experience in providing products and services to building service contractors, education, healthcare, food service and processing.

Kansas City, Missouri Area

• Expanded geographic marketing and sponsorship role, following reorganization, to include on-premise programming.
• Retained previous responsibilities, and developed on-premise “call-to-action” strategy to motivate teams at 30 wholesalers throughout Kansas, Nebraska, and Western Missouri to place a greater emphasis on the on-premise.
• Develop relationships and work with independent key accounts in the to implement national and regional marketing programs, sales incentives, and draught distribution.
• Partnered with retail accounts to develop a 360 degree marketing program to help drive sales.
• Tracked, measured, and monitored wholesalers acceptance and execution rates against key sales objectives in on-premise accounts.

Kansas City, Missouri Area

• Promoted and relocated to create & execute marketing programs, special events, and contracts with sports teams, and promoters.
• Led A-B brand marketing in Kansas, Nebraska, and Western Missouri by communicating with, planning and coaching A-B field sales personnel, and 30 wholesalers to execute brand marketing plans in support of national and.
• Negotiated & fully executed contracts and sponsorships with organizations and venues to expand A-B’s marketing position through increased presence in local events, and worked with local wholesalers to create grassroots.
• Managed a $1+ million budget to negotiate, plan, and execute sponsorship and activation of local marketing properties with NFL Kansas City Chiefs, MLB Kansas City Royals, MLS Sporting Kansas City, and the College World.
• Activated on- and off-premise marketing and merchandise activities to support Nebraska and Kansas State Fairs, Lake of the Ozarks geographic marketing, 2012 MLB All-Star Game, 2013 MLS All-Star Game, and the 2013 MLS.

Springfield, Missouri Area

• Promoted and relocated to lead sales growth initiatives and market execution with Southwest Missouri
• Managed key pricing, sales, marketing and operational actions to grow sales and market share for the A-B portfolio in the working closely with 6 independent wholesalers selling 6 million cases annually at 1,200 retail.
• Provided direction and leadership to wholesalers to identify sales opportunities, and maximize brand awareness, distribution, sales and profitability through communication of region priorities and development of annual.
• Performed regular market visits to coach and motivate wholesaler sales team, facilitate alignment with key company initiatives, and conduct annual Wholesaler Assessments to ensure compliance with Equity Agreement.

Stamford, Connecticut

• Recruited and relocated to lead a team to increase distribution and sales within key trendy/high-volume retail accounts.
• Trained, coached, motivated and evaluated 2 Retail Account Managers (RAM) to secure incremental distribution, reverse declining trends, conduct retail promotions, and address competitive opportunities in a highly.
• Developed and implemented effective sales and marketing strategies and worked closely with field sales and wholesalers to increase distribution, drive sales volume, and grow share 150 on- and off-premise accounts in.

Hartford, Connecticut Area

• Recruited and relocated as primary contact with wholesalers, and focused manager of on-premise marketing programs.
• Coordinated and supported all phases of national, regional and local contemporary adult/brand marketing and promotional programs at key contemporary adult accounts, working with personnel at 7 wholesalers in the New.
• Trained, coached and mentored at team of 10 Contemporary Marketing Team Representatives on conducting on-premise promotions, trade calls, brand image building, merchandising activities, and selling skills at 250+.

Hartford, Connecticut Area

• Recruited to conduct on-premise marketing activities and promote Anheuser-Busch brands to contemporary adults.
• Hired for a one-year assignment to create market-specific programs and execute customized plans to promote company products and initiatives in 100 key on-premise accounts in Connecticut and at high-profile events.
• Influenced purchase intent and market share growth by interacting directly with retailers and consumers at on-premise accounts, and supporting sales personnel with promotional activities, product sampling and account.