Kevin Oberding Email and Phone Number
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Experienced team leader and director with a vast history in all sectors of marketing. Successful in a variety of different industries with the ability to flex on any project strategy. Skilled in creative, storytelling, campaign management, strategy, account management, sales, and design. Currently leading the communication and marketing strategy for a leading distributor in the water and agricultural industry.Passionate marketing professional with over 12 years’ experience in marketing, B2B, B2C, digital marketing, sports, entertainment, strategy and account management.My production experience has led me to being part of three Emmy-award winning teams, and many other nominations. I have extensive experience with Google, social media, Saas, demand generation, analytics and various CRM’s.
Orepac Building Products
View- Website:
- orepac.com
- Employees:
- 459
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Director Of MarketingOrepac Building ProductsPortland, Or, Us
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Marketing Communications ManagerMitchell Lewis & Staver Nov 2022 - Present- Create and implement comprehensive marketing strategy to increase customer acquisition, grow share of wallet, and expand market share.- Responsible for execution of communication strategy across all marketing channels.- Implement push/pull strategy within customer funnel. .- Establish integrated value proposition campaigns in highly-competitive B2B market.- Responsible for market segmentation strategy, customer matrix, and loyalty programs. -
Marketing DirectorRoth Heating & Cooling, Plumbing, Electrical, Drain Services Mar 2021 - Sep 2022- Responsible for driving revenue through all marketing and advertising efforts.- Grew company revenue by 19% in first 12 months, surpassing $30 million annual revenue for first time in history.- Redesigned company website and implemented new SEO strategy. Increased first-page search results, daily impressions, and online market share by more than 20%. - Managed team responsible for demand generation and customer lifecycle marketing. - Negotiated advertising and sponsorship contracts. - Copywriter for ad-copy, blog, and webpage content to align with market analysis, seasonal trends, and current events. - Managed company SaaS programs. -
Marketing ManagerPortland Trail Blazers @ The Rose Quarter Dec 2017 - Jun 2020- Managed a portfolio of 20 partnership accounts, activating campaign strategy including game promotions, social media tactics, production of media spots, product development, copywriting, marketing strategy, and budget.- Ownership of all creative assets and deliverables.- Operated $5M+ book of business.- Collaborated with NBA and team operations on international marketing strategy, co-branded product launches, and web, social media, and digital innovations.- Created quarterly and annual PowerPoint recap decks for each partner, summarizing assets, partner objectives, analytics, and recommendations for future improvement.- Reached 110% or higher company and personal KPI goals each season. -
Creative DirectorFood Network Jan 2015 - Jun 2017Greater Los Angeles Area- Headed department for creative agency, and directly managed team of 20.- Lead representative for show creation and new project innovation.- Project lead juggling multiple accounts simultaneously.- Approved creative direction in collaboration with writers, producers, and other members of creative team.- Created compelling storytelling projects for clients. -
Content Marketing CoordinatorThinkfactory Media Aug 2010 - Dec 2014Greater Los Angeles Area- Created presentations to drive new content, including project briefs for creative brainstorms and deliverables.- Collaborated with a team of 6 - 30 to build a content structure for creative projects.- Lead bi-weekly creative meetings to ensure agility and efficiency.- Coordinated marketing efforts across a cross-functional environment of departments. - Lead video production team in creation of projects. -
Television ProducerFreelance Producer Feb 2011 - Nov 2013Los Angeles• Created and developed series schedule within a consolidated timeline. • Identified, promoted, and integrated project ideas through on-screen promotions and product placement.• Collaborated with a team regarding logistics and management questions. • Built rapport with entire production crew as lead liaison between creative and production categories.• Developed project ideas from inception, to product sketches, to execution. -
Associate ProducerFreelance Producer Oct 2010 - Apr 2012Greater Los Angeles Area- Associate producer for Los Angeles based production companies BAM, Magical Elves, and Super Delicious.- Part of the creative team that developed shows for major cable networks. - Key player in the management and direction of travel series encompassing 30 of the largest cities in the US. - Developed challenge ideas from initiation, to product sketches, to execution. - Promoted shows for cable networks including BRAVO, Hub, MSN, and Food Network.- Coordinated with the executive producers and heads of network on creative ideas. - Examples of work include Re:Discover, Top Chef, Craft Wars, Cupcake Wars, and more.
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Featured ColumnistBleacher Report Aug 2010 - Feb 2011Featured Columnist providing in-depth and extensive coverage of University of Oregon football. -
Sports Reporter InternKval 13 Sports Department Sep 2009 - Apr 2010
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Sports InternKcbs Jun 2009 - Sep 2009- Logged and edited daily sport footage for nightly newscast. - Interviewed athletes at various press conferences throughout the Los Angeles area. - Various On-Air time reporting current LA sport news. - Assisted with other duties relating to editing game footage and/or sports communication needs.
Kevin Oberding Skills
Kevin Oberding Education Details
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Business, Management, Marketing, And Related Support Services
Frequently Asked Questions about Kevin Oberding
What company does Kevin Oberding work for?
Kevin Oberding works for Orepac Building Products
What is Kevin Oberding's role at the current company?
Kevin Oberding's current role is Director of Marketing.
What is Kevin Oberding's email address?
Kevin Oberding's email address is ke****@****ail.com
What is Kevin Oberding's direct phone number?
Kevin Oberding's direct phone number is (503) 234*****
What schools did Kevin Oberding attend?
Kevin Oberding attended University Of Oregon - Charles H. Lundquist College Of Business.
What are some of Kevin Oberding's interests?
Kevin Oberding has interest in Public Relations, Marketing, Sports, Communications, Television Media, Sponsorship.
What skills is Kevin Oberding known for?
Kevin Oberding has skills like Facebook, Social Media, Editing, Marketing, Social Networking, Broadcast, Retail, Microsoft Office, Television, Final Cut Pro, Coaching, Customer Service.
Who are Kevin Oberding's colleagues?
Kevin Oberding's colleagues are Mary Bracy, Julie Mcnurney, Cbf, Adelino Olpet, Jeremiah Kelly, Wayne Willis, Ricky Ojeda, Krista Beltramo.
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