Kevin O'Keefe Email & Phone Number

New York, Ny, Us

• Creative strategist and manager for brands in healthcare, tourism, sports, media and education• Past assignments include chief marketing consultant and lead spokesperson for 17-location sports medicine and hospital network Coordinated Health. For Coordinated Health, set ROI records in business development, digital content, earned media, advertising/media buying, event management, and sports and entertainment marketing partnerships; broadened company’s healthcare footprint to Philadelphia by using personal network to prospect and win multi-school services contract.

• Volunteer president of 501(c)(3) not-for-profit organization that serves the multi-purpose East Midtown Manhattan public park and its surrounding community

Founded in 1990, MECA is dedicated to finding solutions and getting results through grassroots engagement.

New York, New York, Us

• Developed company and its predecessor New York Sports Tours from conception to public launch to celebrated business with multiple revenue streams including luxury tour outings, content services including production of original documentaries, special events with sports figures, digital collectibles, sports auctions, and archival services• Researched, wrote, choreographed and produced seamless multi-media Manhattan sports history experience for upscale three-hour minibus tours and post-tour dinners hosted by sports figures; created original 38-episode documentary series and built valuable artifacts archives featured at tour outings and special events; served as lead host and sports expert for select tours and events• ESPN reported, "O'Keefe has researched, plotted and planned an exhaustive but not exhausting trip back through time... O'Keefe has done his homework."• Created and managed digital marketing and sales campaigns, including company’s integrated email/online marketing/newsletter program• Managed staff and digital marketing, content production, graphic design, legal, and accounting contractors; negotiated intellectual property rights• Negotiated acquisition of New York Sports Hall of Fame and reactivated franchise in digital form; utilized property’s assets to start auction services, and to mint and promote series of digital collectibles including sale of historic first-ever NFT of famed Lou Gehrig farewell speech

New York, New York, Us

• Led advertising, creative services, communications/PR, social media, events and other consumer marketing elements; managed creative services for Humana healthcare-content partnership• Redesigned department to prioritize marketing ROI, multi-platform digital strategy and data analysis; created many cost-free brand assets plus asset management system, which quickly raised assets' value by $1+ million; surpassed all KPI goals set by company• Raised Reader’s Digest to status of top-selling magazine on Kindle for full year; co-produced first-ever Reader's Digest app, an interactive world map; panelist at NYC Mobile Forum on mobile media’s emerging power• Created and managed company-wide digital-marketing summit in partnership with Facebook management; led campaign that raised Facebook page within 12 weeks to No. 1 'Talking About This' Facebook ranking among all magazine brands

Jacksonville, Fl, Us

• Directed marketing communications for launch and rollout of NFL stadium EverBank Field; managed account team and PR agency to develop and execute regional and national marketing communications strategy and implementation through first season; served as bank’s lead communications liaison with NFL’s Jacksonville Jaguars• Generated unprecedented EverBank positive brand awareness through publicity and experiential initiatives; EverBank Field consistently ranked second in positive digital media impressions among the eight partnerships between NFL teams and financial-service branded stadia• Managed EverBank Field communications for bank’s CEO, including media training, media relations, research and speechwriting

• Deputy to president, then led international polo management and marketing company PPT LLC, branded ProPolo; partnered with Allen & Co. investment bank and the world’s leading polo players to form professional polo league to counter status quo of rich amateur players landing playing spots over more talented athletes• Raised more startup capital than all other executives and business partners combined; managed 'road show' in U.S. and South American cities; managed staff and six agencies• Significantly expanded assets, market research/analysis, sponsor/government affiliations and favorable public image; built advisory board that included highly accomplished members from several world regions; earned nickname "Kevin the Conqueror" in a PACE (European polo magazine) cover story about ProPolo's leadership

New York, New York, Us

• After two years of traveling across the U.S. to search for the nation’s most statistically average person and writing nonfiction bestseller The Average American (PublicAffairs) based on the experience, optioned the book to Fox TV Studios and served as lead consultant for development of television series based on the book• Conducted high-profile coast-to-coast speaking tour with extensive national media coverage; earned status as trusted demography and U.S. Census expert; book became required reading at various high schools, colleges and businesses worldwide and is credited as the inspiration for many other searches for statistically average people, places and things

London, England, Gb

• Head of U.S. West Coat offices for international London-based media and event production agency Quintus (later sold to IMG); tournament director for men's professional tennis event in Newport Beach, California; founder and executive producer of annual awards show for WTA Tour international women’s professional tennis circuit; clients included Eurosport and Unilever’s Sanex• In New York, co-managed accounts with Quintus (sold to IMG in 2007) and own clients as independent consultant (d.b.a. Riproar); senior management and marketing consultant for various consumer brands including EA Sports and Turner Sports; co-producer of Maxim & ESQ Urban Open golf tournament, the largest fundraiser to date for Sehorn's Corner charity

Pacific Palisades, Ca, Us

• Founder and owner of media and events production company, acquired in 2000 by Quintus• Trusted advisor to national and international brands including AMC TV, Cartoon Network, E!, Heineken, Mercedes-Benz, Movado, Outback, Nelson Mandela Children’s Fund and UNICEF• Advisory-board member for California Governor’s Council on Physical Fitness & Sports• Produced charitable events, including as celebrity golf tournament co-director with world No. 2 tennis player Pete Sampras for Tim & Tom Gullikson Foundation, the charity’s largest fundraiser to date

Ponte Vedra Beach, Us

• Led communications and events group for men’s international professional tennis tour; created and supervised marketing, communications/PR and experiential programs for Americas tournaments, players and business partners including ESPN, Cartoon Network, IBM, MBNA and Rado• Developed fully integrated U.S. marketing communications program for ATP Tour’s premier sponsor Mercedes-Benz, including conception and co-production of celebrated global advertising campaign ‘Bring It On’ with recording artist Seal• Ranked among top three ATP Tour executives on Racquet magazine’s ‘Most Powerful People in Tennis’; earned Tennis Week magazine’s ‘Tennis Promotion of the Year’

New York, Ny, Us

• Supervised and successfully recruited sports accounts for full-service PR agency in collaboration with parent company Burson-Marsteller• Exceeded $1 million sports revenue target, which elevated agency from sixth to second nationwide on inside PR magazine's annual ranking of sports-account billings; earned inside PR’s ‘Creativity in Public Relations’ award• Created innovative PR programs and directed advance and on-site media relations for major sports competitions and sponsors, including events on WTA Tour and IndyCar auto-racing circuit

Ba, Journalism

Master, Sports Administration