Kevin O'Shea Email & Phone Number

Santa Fe, Nm, Us

Santa Fe, New Mexico, United States

Santa Fe, New Mexico, United States

San Francisco Bay Area / Santa Fe, Nm

As a skilled B2B Marketing Consultant with a focus on case study writing, technical documentation, white papers, and specialized copywriting, I provide strategic insights and actionable solutions tailored to your business needs. My expertise lies in deeply understanding your company's unique identity and operations, allowing me to craft compelling narratives and content that resonate within your specific market. With extensive experience across various industries, I excel at identifying and leveraging targeted marketing strategies and tools designed to drive success. My proficiency in articulating complex concepts through precise and engaging writing positions your brand as a leader in its field, connecting with clients and stakeholders effectively.

San Francisco Bay Area / Seattle, Wa

As a Principal at BrandTruth Marketplace Intelligence, I was part of a dynamic agency that specialized in uncovering, quantifying, and setting benchmarks for consumer behavior within the global consumer CE, CPG, and Apparel industries. Our illustrious clientele included giants like HP, Apple Inc., Nintendo of America, NIKE, Columbia Sportswear, SanDisk, Coca-Cola, and Hallmark.My responsibilities in this role were multifaceted, involving everything from crafting robust in-store marketing research strategies for major global brands to spearheading the activities of our talented research team. I took charge of guiding team efforts, from research design to execution, and fostered collaborative team sessions and workshops that covered project approaches, scopes, requirement gathering, research execution, and final deliverables.Adapting to the ever-changing landscape of our projects, I excelled in managing scope alterations, swiftly identifying potential challenges, and orchestrating course corrections when needed. My commitment to organizational efficiency extended to establishing and upholding internal timelines and budgets, ensuring our projects ran like well-oiled machines.At the heart of my role was building strong relationships with our clients and key stakeholders through effective account management. I was dedicated to ensuring our project teams comprehended their roles, responsibilities, and the overarching vision of each project. To deliver actionable insights, I skillfully harnessed various data sources, employing a mix of primary custom research and secondary data analysis.Together, we transformed raw data into actionable intelligence, enabling our clients to make informed decisions in the ever-evolving consumer landscape.

San Francisco Bay Area

Esprit de Corp. designed, manufactured, and distributed a wide variety of apparel and fashion accessories for women and children. Founded in San Francisco in 1968, the ESPRIT brand was an early proponent of viral brand awareness and proliferation.As the Project Director for the closedown, my responsibilities included:• Overseeing wind-down of company HQ facilities, and San Francisco outlet and retail stores• Collaborating with the CEO, CFO, and Deloitte Consulting during company closure and asset sale (realized $45M+ returns 5x original estimations)• Leading cross-functional asset liquidation teams to maximized product and real estate final sales• Supervising termination of contracts with existing vendors and 128 North American retail property leases• Serving as the last official corporate officer and employee of Esprit in America

San Francisco Bay Area

• Supervised Deloitte implementation teams designing new enterprise IT systems. The project came in on time and 15% under budget• Was the liaison between tech/systems resources and end-users within the company on an ongoing basis• Performed ongoing analysis and realized a 20% improvement in departmental processes such as product allocation, distribution of product, and retail operations fulfillment