Creative Director
Current🔹Marketing Leadership: Elevated brand presence by launching two product families with fresh branding. Sales reached a six-year high, driven by FOMO -- we saw 5x increase in event activation attendance. And people eagerly waited up to 2 hours to experience our cutting-edge firearms.🔹Content Production: Produced captivating videos, both hands-on and by directing others, that redefined shooting as an extreme sport. These videos amassed over 4 million views, and new subscribers per video increased 10x. Desert Tech manufactures sniper rifles, ammunition, and silencers used by special forces and law enforcement.As Head of Marketing reporting to the CEO, I oversaw the creation and execution of digital strategy, social media, brand & product marketing, marcomm, and content production. My leadership over a branding update led to a 30% increase in trade show traffic, and sales rocketed to a 6-year record.