Kevin Paschke Email & Phone Number

United States

Bellevue, Washington, United States

Engagements with clients who are currently experiencing:> Revenue slowing or not growing as fast as they’d like.> Profit-margins suffering due to commoditization in the marketplace (and, overall economy)> A Value-Engine* that’s not clearly defined or being defended causing decreased margins.> Sales productivity not what it should be.> Sales teams not predictably closing 80%+ of leads.> Not generating enough leads*Value Engine Definition:- What clearly separates you from the competition (beyond what "everyone" else does).- Can be infused into your marketing & defended with properly trained salespeople.- Protects your desired profit margins.

Denver, Colorado, United States

Launching, scaling & staffing of new region to appropriate levels in alignment with ownership’s vision for their industry leading equipment & brand’s “our word is our bond” reputation. Oversaw all CMO’s aspects of company’s national marketing (GTM) & brand including management of outsourced vendors for online marketing, website, digital presence, SEO, PPC, creative, graphics, PR, video, display advertising campaigns, & imagery.Upgraded staff to improve productivity & maximize revenue & profit for the region.B2B Major account consultative sales, ABM, & territory management in a five-state area.Worked on pricing strategies during RFP/RFQ inquiries to acquire appropriate profit margin protection.Planned and executed national trade show strategy to enhance lead generation. Engaged in 2,300+ “belly-to-belly” conversations over 7 years.Served as a brand ambassador for company at industry association meetings & governmental forums.Designed recruiting process used to attract and hire top 5% talent creating a productive and safety conscious team.Drafted new job descriptions as needed & created onboarding plan for new hires & adoption into company’s culture Developed multiple recruiting strategies & pillars in hyper-competitive (less than 2% unemployment) market.Conducted market research, competitive intelligence & pay-scale studies.Collaborated with operations manager on HR issues & terminations to insure legal compliance.Advised ownership on “reduction-in-force” issues.Represented the company locally at Chambers of Commerce & political events.Hosted yearly annual fundraiser for the Boys and Girls Club of Weld County.Instituted local community engagement outreach with sponsorship of local high school Future Business Leaders & DECA groups.

Advisor & Angel investor in Tuniversity (Apple iBook product) and life-long business advisor to 2X Grammy-winning Co-Founder - my younger brother, Brent (20+ year guitarist for Pharrell). Assisted with business plan, partner negotiation, start-up process, securing seed funding, and ongoing major business decisions. Tuniversity creates impactful multimedia music education via deconstructing songs and “peering over” the shoulders of top producers / artists. First Apple iBook was based on the 2014 #1 worldwide song “Happy”.www.Tuniversity.comwww.BrentPaschke.com

Bellevue, Washington, United States

Angel investor & advisor to first-time founder of a new & innovative e-sports monetization platform. Assisted with crafting of business plan & targeting VC funding.www.alphaesports.io

Yangon, Myanmar

Pro-bono advisor to women’s training and development company in frontier market. Created training curriculum development and assisted with overall strategy.www.WomenInMyanmar.com

Yangon, Myanmar

Voluntary sabbatical to do pro-bono consulting projects in frontier market Myanmar (Burma). Industries served: Ag, Tourism, Higher Education, Import-Export, Restaurant, Manufacturing, Tea, English as a second language (ESL), and Media.www.MyanmarBusinessAdvisors.com

Williston, North Dakota, United States

Recruited to turn around financially ailing Chamber of Commerce in a Micropolitan-sized community. Net financial impact of 23X former 10-year average profits resulting in the largest turnaround of a Micropolitan Chamber in 2011. Achieved complete turnaround in 18-months via training and upgrading staff to top-tier talent, installing member-driven programs, 21% membership growth, extensive fundraising and selling sponsorships. Set strategic direction of the Chamber along with the Board of Directors. Advised Fortune 500 companies and SMB’s on tailored and impactful community engagement programs. Advocated for members interests at local, State and Federal levels in the areas of housing, workforce and regulation issues. Outreach via cold calls and direct mail to 1,100 decision makers over a 3-month period fundraising campaign for major event staged for 10,000 in attendance.Completed total Chamber identity rebranding with a theme of “Connect, Engage, Grow, Lead”:> Connect with key resources in the community.> Engage with community in areas of need.> Grow your business via your involvement.> Lead in areas where you can provide value to the community.Hosted national, state, and local politicians for governmental forums. Numerous media appearances on radio and TV as a brand ambassador Chamber’s members and the community. Worked with economic development to recruit the ideal companies to join the community. Spoke at community events regarding Chamber activities and member impacts. Presented training programs to member businesses. Oversaw and managed the Chamber’s 50% interest in North Star Caviar (www.NorthStarCaviar.com), an environmentally-conscious non-profit entity harvesting paddlefish from the Missouri and Yellowstone rivers.

Bellevue, Washington, United States

Boutique management consulting firm focused on B2B marketing and sales enablement improvements. Clients included SMB companies to Fortune 500 companies (Microsoft, Verizon). Worked in dozens of different industries nationwide gaining a wide spectrum view of turn-key marketing and sales enablement strategies.Created the "ASRL" Blueprint:“Attract, Sell, Retain & Leverage all the customers you’ll ever need.”Developed a “Person-Sales” system (as opposed to “sales” person) of consultative selling – an 8-step model of ethical persuasion. Worked with client’s sales teams to maximize territory management and productivity. Designed lead generation processes to generate pre-qualified inbound leads.Delivered sales training designed to train sales teams close 90%+ of all qualified prospects and mentored SDRs & AE's.Served as fractional outsourced sales manager. Coached and trained high performance SDR’s/AE's whose income was in the top 1% of respective industries ($100K - $600K per year).Implemented effective upselling strategies in client companies.Early Pre-SAAS adopter and marketer of nurture “drip” marketing campaigns and CRM software (ACT/Goldmine/Winsales). Developed and delivered 2-day nurture marketing seminars to help companies build growing economic gardens of prospects & customers. Company originally founded as Rubicon Business Development in 1997. Rebranded into Structure Marketing Architects in 2002 to align with the beginning of ASRL “blueprint”.www.StructureLLC.com

Conducted comprehensive market research and developed business plan for the feasibility of a “waste-to-energy” biomass process. Objective - convert briquetted “refuse-derived fuel” RDF into clean burning briquettes (ecopucks). Initial feasibility prototype was to be for 90,000 ton per year project.

Bismarck, North Dakota, United States

Project to promote micro-grid, farmer-owner wind energy in the 6th windiest State in the U.S. Developed business plan and presented to Agricultural Products Utilization Committee in N.D.