Kevin Casey, Css Email & Phone Number

Dallas-Fort Worth Metroplex

Lead Andrews efforts in spirits expansion and growth across the hometowns by driving our strategic vision and direction through our teams.

Dallas-Fort Worth Metroplex

* Drive sales and marketing strategy across the North Texas market. - Responsible for 420,000 cases which represents $64M in Revenue. - Lead a team of 3 marketing managers, 2 key account managers and 5 brand ambassadors.- Manage a marketing budget of $500K* Led Market Integration of PATRON Tequilas and ILLEGAL Mezcal into the BACARDI Portfolio* Received the Central “Familia” Leadership Award, which is voted on by my peers in 2023* L.ed all negotiations with our American… Show more * Drive sales and marketing strategy across the North Texas market. - Responsible for 420,000 cases which represents $64M in Revenue. - Lead a team of 3 marketing managers, 2 key account managers and 5 brand ambassadors.- Manage a marketing budget of $500K* Led Market Integration of PATRON Tequilas and ILLEGAL Mezcal into the BACARDI Portfolio* Received the Central “Familia” Leadership Award, which is voted on by my peers in 2023* L.ed all negotiations with our American Airlines Center, Dallas Mavericks and Dallas Stars partnershipwhich was driven around 3 core principles: Commercial Execution (in & out of arena), Hospitality andMarketing * Seek out branding opportunities within North Texas to drive visibility, sampling and a positive ROIagainst PATRON, GREY GOOSE and CAZADORES* Negotiate commercial terms for Bacardi brands and build long-lasting relationships with key customersand Southern Glazer’s Wine and Spirits (SGWS), the largest alcohol distributor in the US.* Partner with senior management to articulate organizational vision, remove barriers and empowerregional-level strategies, plans and programming. * Received the “Founders” Award in 2023 for over delivering our plan against BACARDI Premium Rums* Grew NTX 9L share 3%* Step-Up Roles: Bacardi Premium Marketing RTM (2023) Show less

Dallas/Fort Worth Area

• Drive sales and marketing strategy and lead 2 state marketing managers, 6 regional account managers and 11 brand ambassadors supporting Texas on-premise growth.• Partner with senior management to articulate organizational vision, remove barriers and empower state-level strategies, plans and programming.• Negotiate commercial terms for Bacardi brands and build long-lasting relationships with key customers and Southern Glazer’s Wine and Spirits (SGWS), the largest alcohol distributor in… Show more • Drive sales and marketing strategy and lead 2 state marketing managers, 6 regional account managers and 11 brand ambassadors supporting Texas on-premise growth.• Partner with senior management to articulate organizational vision, remove barriers and empower state-level strategies, plans and programming.• Negotiate commercial terms for Bacardi brands and build long-lasting relationships with key customers and Southern Glazer’s Wine and Spirits (SGWS), the largest alcohol distributor in the US.• Leverage consumer insights, market trends and customized research to drive incremental sales and traffic to customers and build reputation for problem solving.• Champion change efforts for Bacardi, the sales team and SGWS.• Hire and develop award-winning performers to achieve goals, support organizational succession planning and further individual career goals.➙ Integrate a consultative sales approach and customer-first strategy to drive customer growth.➙ Promote cross-functional collaboration and leverage Bacardi resources to drive personal and organizational performance.➙ Refocused efforts on people and career development during the pandemic.• Leverage understanding of distributor economics and market changes to forecast effectively, drive financial performance and own marketplace pricing, structure and strategy.• Received Turkey Leg Award for H1-2021 for pivoting resources to provide support during the pandemic.➙ Fed 4,000+ industry people unemployed due to the pandemic and 2,000 front-line workers.➙ Transitioned on-premise team to support retail, developing valuable retail experience.• Nominated for Dona Amelia Award, an internal recognition for modeling company values.• Increased on-premise share 0.5%, driven by Grey Goose, Bacardi and Cazadores.• Grew Texas nine-liter total market volume 5.8% in F21 vs F20. Show less

Dallas/Fort Worth Area

• Served in step-up role as Texas regional director leading on- and off-premise partnerships, distributor management, P&L budgeting, forecasting, hiring and quarterly business reviews for 2017-2018, including hiring and directing three state managers.➙ Managed Texas distributor partner responsible for 760,000+ cases generating $80 million NSV.➙ Exceeded FY 2018 annual operating plan (one of three states).➙ Created sales programs that drove distribution, volume and profitability… Show more • Served in step-up role as Texas regional director leading on- and off-premise partnerships, distributor management, P&L budgeting, forecasting, hiring and quarterly business reviews for 2017-2018, including hiring and directing three state managers.➙ Managed Texas distributor partner responsible for 760,000+ cases generating $80 million NSV.➙ Exceeded FY 2018 annual operating plan (one of three states).➙ Created sales programs that drove distribution, volume and profitability, optimizing commercial value and channel effectiveness.➙ Served as point of contact for SGWS GM/VP to guide strategic direction, delivering 2.2% NSV growth vs PY.➙ Received Founder’s Award for Grey Goose and Dewar’s.• Managed North Texas distributor partner representing 270,000 cases generating $29 million NSV through 2017.➙ Trained 40 new sales consultants to drive sales while growing retailer/consumer share-of-mind.➙ Monitored distributor management KPIs, budgets, price points (including competitive set), activity drivers, monthly forecasts and local and national brand programs.➙ Developed sales programs to drive distribution, volume and profitability resulting in commercial value and channel effectiveness.➙ Achieved 2.1% growth in first year against Bacardi USA portfolio, with significant growth in D’USSÉ, House of Bombay, House of Dewar’s and Bacardi Rums brands.➙ Leveraged current on-premise partners and key retailers to grow Bacardi USA portfolio, resulting in 16.7% growth and 5% annual NSV channel value growth. Show less

Dallas-Fort Worth Metroplex

• Led commercial marketing for $500 million sales region, directing diverse team in marketing activities with $20 million operating budget across 21 states.• Created channel marketing programs to drive distribution, volume and profitability, increasing commercial value and optimizing channel effectiveness resulting in 2% NSV growth.• Guided sales team through business planning to shape market vision, strategies, initiatives and KPIs.• Championed “Picture of Success” learning across… Show more • Led commercial marketing for $500 million sales region, directing diverse team in marketing activities with $20 million operating budget across 21 states.• Created channel marketing programs to drive distribution, volume and profitability, increasing commercial value and optimizing channel effectiveness resulting in 2% NSV growth.• Guided sales team through business planning to shape market vision, strategies, initiatives and KPIs.• Championed “Picture of Success” learning across the business unit, creating a sense of urgency and BU mobilization through improved channel and merchandising standards.• Developed Grey Goose anti-theft program, unlocking Grey Goose in over 875 liquor accounts to produce 22% trend change (1,600+ cases, $294,000 annual NSV). Recognized as US best practice.• Developed Grey Goose local bar program.➙ Identified over 7,500 accounts not carrying Grey Goose.➙ Secured incremental distribution in over 1,100 new accounts (440 cases, $80,000 NSV).• Built incremental Martini sparkling wine grocery plan.➙ Leveraged tools including distribution drives, display programs, small-size pricing and sales incentives.➙ Drove over 4,000 cases, resulting in 500+ new points of distribution and $294,000 NSV.• Developed and implemented high-NSV portfolio program targeting five key markets including special packs, display units, consumer demos and tactical pricing (1% volume, 3% NSV growth). Show less

Dallas-Fort Worth Metroplex

• Collaborated with field sales, customer marketing and brand marketing departments to develop channel-specific programming, strategic selling materials and educational platforms across 12-state region.• Commercialized sports, music and entertainment sponsorships with key partners including Kentucky Derby, New Orleans Saints, Academy of Country Music, Austin City Limits, Essence Music Festival, Zurich Classic and Tales of the Cocktail.

New Orleans, Louisiana, United States

• Directed sales and brand management to grow market share and revenue.➙ Prepared sales forecasts and identified emerging market trends.➙ Developed pricing strategies and handled inventory management.➙ Executed category analysis, POS allocation and customer analysis.• Assisted regional manager in implementing key strategic initiatives and achieving targets.• Executed route-to-market changes with distributor partner.• Commercialized sports, music and entertainment… Show more • Directed sales and brand management to grow market share and revenue.➙ Prepared sales forecasts and identified emerging market trends.➙ Developed pricing strategies and handled inventory management.➙ Executed category analysis, POS allocation and customer analysis.• Assisted regional manager in implementing key strategic initiatives and achieving targets.• Executed route-to-market changes with distributor partner.• Commercialized sports, music and entertainment sponsorships with key partners including New Orleans Saints, New Orleans Hornets, Essence Music Festival, Zurich Classic and Tales of the Cocktail.• Developed best-in-class consumer/trade program leveraging the New Orleans Hornets sponsorship.➙ Provided a suite-type atmosphere inside the lower bowl of New Orleans Arena where key trade influencers and customers could enjoy the excitement of an NBA game.➙ Focused off-premise retail program on three key sales drivers (availability, visibility, pricing) and on-premise retail programs on four key sales drivers (availability, visibility, promotion, advocacy).➙ Targeted primary accounts within five-mile radius of New Orleans Arena and secondary sports bars and AACM accounts.➙ Earned recognition as 2010 Bacardi global best practice. Show less

Austin, Texas Metropolitan Area And Dallas, Texas

• Served as program manager, partnering with three Bacardi USA regional managers, six Bacardi USA district managers and a national Bacardi USA on-premise manager.• Recruited/hired sales professionals, leading regional training and professional development initiatives.• Conducted market research, identified industry market trends and established sales and merchandising standards for market managers.• Visited Bacardi USA divisions to communicate program updates and support market… Show more • Served as program manager, partnering with three Bacardi USA regional managers, six Bacardi USA district managers and a national Bacardi USA on-premise manager.• Recruited/hired sales professionals, leading regional training and professional development initiatives.• Conducted market research, identified industry market trends and established sales and merchandising standards for market managers.• Visited Bacardi USA divisions to communicate program updates and support market manager progress.• Attended promotional events. Show less