Kevin Perla Email & Phone Number

Costa Rica

-Monitor performance of McKinsey Global Brand digital marketing campaigns & identify improvement opportunities.-Lead Firm's Google paid media budget & manage vendor relationship.-Responsible for overseeing client's organization digital transformation initiatives and ensuring that digital investments align with the organizational strategy.-Strategize the holistic impact of a Digital ecosystem by combining diverse digital disciplines such as SEO, SEM, Paid Media, SMM, Owned Media, Email Automation, others.

Costa Rica

-Support the LATAM Marketing Flavors Directors and their teams (25+ FTEs) that includes the Global Brands of Sprite, Fanta, Schweppes.-Facilitate decision making, problem solving, meetings, agreements, agile ceremonies and interactions among the core, extended and third party LATAM teams.-Ensure the company's processes, deliverables, timelines and documentation are being upheld throughout the entire project's lifetime.

Costa Rica

-Lead a team of 8 Digital Marketing Consultants for Microsoft’s Go-To-Market Marketing Services Program.-Champion 15+ additional marketing consultants in various operational topics for the different delivery centers in Poland, USA, China, Costa Rica and India for the 14 supported languages.- Identify, design and lead marketing automation efforts to provide scalability and tailored made digital services around the globe.- Work with Microsoft's leadership to identify new market opportunities and consumer preferences to develop the GTM Program services and the overall direction.

Costa Rica

-Search Engine Marketing-Email Marketing and Email Automation-Mobile Marketing components-AdWords PPC Campaign structuring-Buyer Persona and User Experience development

Costa Rica

- Responsible for implementing a social strategy to promote the company across multiple social verticals.- Craft persuasive digital marketing strategies.- Uncover opportunities through lead qualification, outbound, targeted calling, installed-base mining- Implement, monitor and report on SEO analytics to provide recommendations to executive team- Establish SEO practices and manage PPC campaigns- Lead and train sales team

Costa Rica

- Initiated brand marketing projects that include designing and managing digital newsletters, research papers, presentations and articles for Linkedin.-Engaged with assigned portfolio-Guide the company’s digital marketing strategy.

Costa Rica

-Evaluate and establish monthly and weekly KPI goals and report insight of the execution.-Lead a team of 18 co-workers, accountable for the individual and collective performance of the areas assigned.-Training and developing my team in social skills, strategic planning, objective oriented mentality, others.

El Salvador

-Coordinate the company’s marketing campaigns and maximize the utilities through different marketing strategies.-Training co-workers in customer service for over 25 pharmacies. -Identification of the misuse of resources in marketing and sales procedures.

Associate'S Degree, User Experience

Master’S Degree, Business Administration, Marketing, 3.76

Activities and Societies: • Human Environment of Organizations • Global Marketing • Control and Administrative Accounting • Business.

Bachelor’S Degree, Business Administration And Management, Finance, 3.7 / 4

Activities and Societies: • Marketing • Management • Finance • Human Resources • Economics • Accounting • Financial Techniques Decisions •.

Associate'S Degree, Marketing

Activities and Societies: • Customer Service • Digital Marketing • Marketing • Sales Managemnet • Advertising • Market Research • Product.