In 2022, STANLEY Access Technologies was acquired by Allegion.

In my previous role, I thoroughly audited eCommerce content on DTC and third party websites to identify gaps and areas of opportunity for clients. These in-depth assessments gave me the ability to learn the voice of the customer and develop thorough content strategies encompassing SEO and writing, image/video content, mobile user experiences, and social media for increased engagement. I wrote customer-facing content on eCommerce platforms and engage with three direct reports to implement, measure, and refine this content to improve UX and complete the customer journey whether users are engaged at home, in-store, through traditional media, or online for increased sales. Clients I served include:● Diageo● Hershey's● Walmart and partners● Home Depot● Hasbro● Mondeleez● Philips Signify

Increased Sales and Market Share Through Effective Online Engagement As the Senior Content Strategist managing the Newell Brands Tools and Commercial Products category, I was responsible for developing and executing programs that engage customers and generate leads. Those programs included “Amazon Take-Overs,” “Deal of the Day” online specials, new product launches and creating enhanced content product pages.Utilized Analysis and Customer Insights to Develop, Test and Enhance MarketingWith a wealth of data for almost every online engagement, I partnered closely with the Newell Consumer Insights team to analyze Amazon eCommerce efforts and refine product copy, videos, and interactive content for maximum impact.Partnered with UX Team for Improved Online EnvironmentsAdding value to the online experience is critical to customer engagement which is why I enjoyed using my marketing experience and acquired product knowledge to collaborate with the Newell Amazon UX team. These efforts build shopping environments that produce increased sales and include creating online product configurators, product and program landing pages, interactive product tours and videos.

Redefined Brand Awareness Through Content Strategy In this consulting role, I developed, executed and managed a strategy for redefining previously held customer perceptions of a major consumable product. This required identifying, creating and curating a central library of original and previously produced content and syndicating this content through social media. Created Content and Managed Third-Party PartnersIn my role as senior writer for the lead creative agency on this project, I concepted and produced social media campaigns, including digital assets and videos. I was also responsible for creating presentations and support documentation for the client and partner agencies. Additionally, I directed partner agency work for banner advertising and collateral content creation.Account Management and Project LeadI was fortunate to have the opportunity to utilize my project management experience in organizing and directing partner agency work and my client management skills in presenting work and meeting client requests on-time and on-strategy. This work entailed maintaining and meeting the content calendar, benchmarking efforts and measuring successes and failures.

• Wrote optimized digital product listings content for the HD Supply direct-to-consumer retail site• Created content for the launch of the SPEEDBUILD mobile app• Worked closely with management and sales teams to develop programs that featured online video, email blasts, social media content creation, print media and events

• Initiated new social media and online advertising campaigns• Wrote print advertising campaigns for increased retail traffic• Created cross-company partnerships for integrated marketing efforts

• Developed broadcast advertising for Ashley Furniture Homestore• Managed a team of three copywriters and one art director for print and broadcast campaigns • Managed the Production of Commercial Video Shoot

• Managed a team of two copywriters and one proofreader• Produced internally created commercials to maintain our core brand• Managed content production from three partner agencies • Created Hispanic marketing efforts to expand our demographics into untapped markets

• Developed Havertys' first digital campaigns as they moved from print to online retailing • Developed junior writers for a more dynamic and responsive team

• Wrote print advertising for Cartoon Network, The Atlanta Humane Society and The Great American Cookie Company