My name is Kevin Popović and I'm a problem solver that helps people, teams and leaders create new ideas. My expertise is in the development of a strategy that meets business objectives, the creativity to gain awareness, and the communications that facilitates engagement. 116 recommendations speak to my ability to deliver, as promised.If you have a question, send a message on LinkedIn. If you prefer to meet during office hours find 15 minutes on my calendar: https://calendly.com/theideaguy/office-hours
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ColumnistSan Diego Business JournalDel Mar, Ca, Us -
Co-Founder / Director Of InnovationMy Lil Startup Jan 2024 - PresentSan Diego, Ca, UsAs the Co-Founder and Director of Innovation of My Lil Startup, I leverage my entrepreneurial experience, my passion for innovation and extensive experience in education to contribute to the company’s vision and growth. Partnering with Jon Carder, I played an instrumental role in developing the business concept, identifying market opportunities, and shaping the strategic direction of the startup. My expertise spans market analysis, customer-centric product development, and crafting go-to-market strategies that resonate with diverse audiences.With a keen eye for recognizing emerging trends, I specialize in translating complex market insights into actionable business strategies. My approach is rooted in creativity, adaptability, and fostering a culture of innovation within teams. Drawing from years of hands-on entrepreneurial experience, I am adept at designing business concepts, and guiding leaders from concept to execution.At My Lil Startup, I am focused on cultivating strategic partnerships, guiding product innovation, and ensuring that we remain agile in a competitive landscape. By blending creativity with a deep understanding of market dynamics, I continually push boundaries to deliver value-driven solutions and drive sustainable growth for the business. -
Director Of InnovationThe Idea Guy® Jan 2010 - PresentDel Mar, California, UsThe Idea Guy® helps people create new ideas that solve problems through speaking, workshops, training, and consulting. These specialized programs and services teach people to become more creative, facilitates innovation for teams, and help leaders build systemic creativity. -
Academic Program Management OfficerUcsd Design Lab Sep 2022 - Nov 2024La Jolla, Ca, UsResponsible for curriculum, co-curricular programs, and communications for The Design Lab at the University of California San Diego. -
Academic Program Management OfficerUcsd Design Lab Feb 2022 - Sep 2022La Jolla, Ca, Us -
Designer In ResidenceUcsd Design Lab Mar 2021 - Feb 2022La Jolla, Ca, UsDesigner In Residence at UCSD Design Lab | Subject Matter Expert in Creativity, Innovation and Design Thinking.The Designer-in-Residence program (DiR) at the Design Lab is a core part of the Design Lab’s engagement with “the real world” and commitment to evidence-based design practices. DiRs provide practitioners and leaders in industry, government, community and design an opportunity to work in the Design Lab’s interdisciplinary setting at the intersection of education, research, and application.The residency program offers access and collaboration with UC San Diego’s leading design practitioners and researchers, student design talent, and alumni on a topic or project of mutual interest. Additionally, a vital aspect of the program is the general exchange of knowledge, skills and ideas. Designers-in-Residence are invited to participate in all general Design Lab activities and events and asked to contribute to the learning environment through their choice of interactive presentation, project feedback, collaboration on research and community opportunities, etc. -
Founder & CeoMarket Ready Index® May 2015 - Jun 2024San Diego, California, UsMarket Ready Index® is a disruptive marketing technology platform optimizing performance across all channels of communications. Our mission is to accelerate the best practices of integrated marketing communications by leveraging proprietary technology, discipline, and expert analysis to improve business outcomes. Our vision is to establish a new standard of evaluating integrated marketing communications – optimizing human, business, and artificial intelligence that enables data-driven creativity to improve Sender Analytics. -
Uog C4Ei Advisory PanelUniversity Of Guam Jan 2022 - Dec 2022Mangilao, GuThe goal of the Center for Entrepreneurship and Innovation (C4EI) is to spur an entrepreneurial spirit within and among students, moving them past the initial stage of idea generation into the implementation of a successful and profitable company.The Center develops curricula and experiential learning opportunities by providing guidance to students interested in exploring an entrepreneurial path. The Business Thought Leader is responsible for providing insights and guidance that improve performance. -
University LecturerUc San Diego Sep 2021 - Sep 2022La Jolla, Ca, UsThe Department of Cognitive Science is committed to transcending theoretical boundaries rooted in traditional disciplines in pursuit of a scientific account of cognition. We promote the study of learning, perception, action, and interaction in the physical, social, and cultural world. Our inter-disciplinary vision draws from a number of disciplines, including anthropology, computer science, ethology, electrical engineering, linguistics, neurology, neurosciences, philosophy, psychology, and sociology in order to contribute to theory and apply what we learn to design. -
FounderIdeahaus® May 1990 - Apr 2020Del Mar, Ca, UsIdeahaus® is an award-winning creative communications agency that helps clients figure out what to say, and how to say it to their target markets. With studios in Pittsburgh and San Diego, Ideahaus serves B-2-B, B-2-C and Non-Profit clients across the United States and abroad. -
Founder / Faculty AdvisorThe Design Thinking Group @ Sdsu Aug 2018 - Dec 2019The Design Thinking Group @ SDSU helps people apply Design Thinking to generate new ideas and solve problems. Run by students, the group serves other students, faculty, organizations and businesses in our community.
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Board Of AdvisorsLavin Entrepreneurship Center Oct 2015 - Jan 2019San Diego, California, UsThe Lavin Entrepreneurship Center at San Diego State University serves students, entrepreneurs and business leaders through its entrepreneurial curriculum, workshops, internships, resources and events.With the right blend of university curriculum and industry involvement, the Lavin Entrepreneurship Center within San Diego State University's (SDSU) College of Business Administration has emerged as an entrepreneurial leader. The Princeton Review with Entrepreneur magazine has recognized SDSU's entrepreneurship programs among the best in the U.S. -
Founding Director Of Zip Idea Lab, Zahn Chair Of Creativity And InnovationZip Idea Lab @ Sdsu Jul 2016 - Dec 2018San Diego, Ca, UsKevin Popović is the Founding Director of ZIP Idea Lab, part of the Zahn Innovation Platform at San Diego State University. He is also the Zahn Chair of Creativity and Innovation. Idea Lab works with university leaders, faculty, students, and community partners to generate new ideas and solve problems using creativity and design thinking. -
Instructor - College Of Extended StudiesSdsu Research Foundation Oct 2014 - Jun 2017San Diego, Ca, UsProduce syllabus and courseware for Social Media Strategy. Lead students through using social media to create engagement to meet established student learning objectives (SLO's).Produce syllabus and courseware for Business of Craft Beer Certificate Program. Lead student entrepreneurs through concept development, business model canvas creation and business plan development to meet established student learning objectives (SLO's). -
Instructor - Social Media Strategy & Customer EngagementSan Diego State University Jan 2015 - Aug 2016San Diego, Ca, UsDevelop syllabus and curriculum based on "Satellite Marketing: Using Social Media to Create Engagement" (Popovic, CRC Press 2015). Invited to teach international MBA students social media strategy based on concepts and principles developed for business to create engagement with target markets. Students applied lectures, concepts, process and readings from the book in class exercises to develop a social strategy for their business.Pre-order the book online: http://www.crcpress.com/product/isbn/9781482256147 -
Lecturer - Creativity & InnovationSan Diego State University Jan 2012 - Jul 2016San Diego, Ca, UsCreativity and innovation are integral to an organization’s ability to survive and thrive in today’s competitive marketplace. This course provides students with an understanding of how creativity and innovation can be facilitated and managed in a work setting. Students will learn about theoretical conceptualizations of creativity and innovation as well as practical applications involved in fostering creativity and innovation in the workplace. -
AuthorSatellite Marketing™: Using Social Media To Create Engagement Oct 2008 - Jul 2016Identifying opportunities for social media within integrated marketing communications, Satellite Marketing™ outlines a proven process to help you create an actionable strategic plan based on measurable goals. It provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics.The book, published by CRC Press, provides the education and reference. The workshops provide the training and tools for implementation. Delivered by Author Kevin Popovic, workshops offer a hands-on approach to learning, as well as a consultative approach to integration into current communications.Visit http://satellitemarketing.com/ to learn more. Contact Kevin Popovic for availability.
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Contributing Author - Executive Street BlogVistage Jun 2011 - Jun 2015San Diego, California, UsContributing Author to the Vistage Executive Street Blog, featuring articles and opinions about the business community for the CEO. I help provide insights, process and actionable items on marketing, communications, creative and social media by sharing my best practices and business experiences. I'm honored to be invited to contribute to a community of the world’s best thought leaders and appreciate the insight I receive from CEO members. Visit the Executive Street Blog to read my articles: http://blog.vistage.com/author/kpopovic/ -
Board MemberUcp/Class Mar 2002 - May 2014Pittsburgh, Pa, UsUCP/CLASS is a nonprofit organization that offers different services to individuals of varying abilities. Previously known as UCP of Pittsburgh, UCP/CLASS is growing into new regions, and expanding its services.UCP/CLASS is driven by organizational values that foster community inclusion for people with disabilities. UCP/CLASS offers a variety of individualized services ranging from independent living skills training in the classroom to the community-based case management for social, recreational, and residential supports.The Board of Directors for UCP/CLASS is a group of highly dedicated individuals with the passion and interest in UCP/CLASS and the mission we strive for. UCP of Pittsburgh’s Board is made up of members from three boards: UCP of Pittsburgh, Community Living and Support Services (CLASS), and the UCP Foundation. For a complete listing of UCP Board members visit http://www.ucpclass.org/about-ucpclass/board-directors. -
Board MemberAstd Sep 2012 - Mar 2013Alexandria, Va, UsElected to the Board of the San Diego Chapter of the American Society for Training & Development as Marketing Director for 2013-2014.ASTD (American Society for Training & Development) is the world’s largest association dedicated to workplace learning and development professionals. ASTD’s members come from more than 100 countries and connect locally in 125 U.S. chapters and 20 International Partners. Members work in thousands of organizations of all sizes, in government, as independent consultants, and suppliers. -
Board MemberU.S. Green Chamber Of Commerce Sep 2011 - Dec 2012San Diego, Ca, UsKevin Popovic serves as the Communications Director for the U.S. Green Chamber of Commerce, a national nonprofit organization that empowers businesses to achieve economic, environmental, and social sustainability. The Chamber also advocates for its members on policies that affect the entire business community. -
Board MemberMedia Association Of Pittsburgh Dec 2010 - Dec 2012Pittsburgh, Pa, UsThe Media Association of Pittsburgh (MAP) was founded in 1945 and serves the broadcast and communications industries by providing media resources, educational direction, networking and social opportunities for professionals in the Greater Pittsburgh area. -
Member - Communications Technical Advisory CommitteeThe City Of Del Mar Sep 2010 - Feb 2012Del Mar, California, UsCTAC works with the City in a variety of capacities involving technology. CTAC's primary responsibility involves the oversight of Del Mar's local public access television studio which is operated via contract with Time Warner. In addition, CTAC is a resource for a variety of other technology related areas of importance to the City, including the review of ordinances and policies to maintain local control over the City’s public rights-of-way, to protect the City’s residents from theft of their identities over wireless access systems, to consider the viability of establishing a City-wide broadband fiber and/or wireless network, and to stay abreast of changing communications technologies and to make recommendations to the City Council for ordinances and policies as they might benefit the City and the residents of Del Mar. -
Host / ProducerI Am Stylin' | Adventures In Pop Culture Mar 2010 - Jul 2011An experiential-based web show covering the celebrities, events and activities of pop culture, including fashion, comics, movies, television, music, games and more. If it’s popular I am stylin’ is there.The show puts “kp” in the middle of the action to take fans where the action is, where the people are, and to let them experience things they would never get a chance to otherwise. From the comicon floor to the streets of Hollywood, from the velvet rope to the red carpet, I am stylin’ reports on the trends, as well as the classics, of the pop culture trends.
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Television Show HostStreetheaters Tv Oct 2007 - Mar 2009On-air host for Streetheaters television show, focusing on street racing, custom cars, motorcycles and racing throughout the region. Interviews, event reporting, product reviews and recommendations, test drives, and station promotions. Show runs on FOX Sports Network on stations through Pennsylvania, Ohio and West Virginia.
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Board Of Advisors - Seat At The Table CommitteePittsburgh Downtown Partnership 2007 - 2008Pittsburgh, Pa, UsInvited to contribute to committee of local entrepreneurs to discuss issues and opportunities within the Pittsburgh regional area. -
Marketing Committeee Member - Pittsburgh 250Allegheny Conference On Community Development 2007 - 2008Pittsburgh, Pa, UsRecruited to contribute towards the efforts of the Pittsburgh 250 Marketing Committee. -
Board Of Advisors - Graphic Design ProgramsPittsburgh Technical Institute 2004 - 2006Oakdale, Pa, UsServe on Board of Advisors as expert in issues in the creative community, and to help shape the graphics design curriculum at Pittsburgh Technical Institute. -
Board Of Advisors - School Of Business, Marketing / Management ProgramRobert Morris University 2003 - 2004Moon Township, Pennsylvania, UsInvited to join Board of Advisors for the Robert Morris University School of Business Marketing & Management Program. -
InstructorHoward Community College 1999 - 2003Columbia, Md, UsWorked to develop courseware and custom training for certificate, college and corporate training. Courses included graphic design , web site design, web site planning, web site production, and multimedia production. -
Adjunct FacultyDuquesne University 1998 - 2003Pittsburgh, Pa, UsServed as adjunct faculty in the Multimedia Technology Department in the School of Journalism under Dr. John Shepherd. Developed instructional materials for undergraduate, graduate and continuing education classes. -
Solution Selling® Sales CoachSolution Selling Apr 1998 - Jun 2001Coached Fortune 1000 corporate executives, sales managers and sales team learning Solution Selling® sales methodology. Worked directly with Michael Bosworth and Solution Selling® senior training staff members to organize events, support training exercises, coach student implementation, and develop sales strategies.
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Adjunct Art DirectorSt. George Group 2000 - 2001
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InstructorThe Art Institutes 1999 - 2001Atlanta, Georgia, UsDeveloped and delivered Associates-level course ware in Web Site Planning, Web Site Design and Conceptual classes, including "Future Trends", a look at the trends and projections of contemporary thinkers from multiple backgrounds (based on Peter Drucker, "The Community of the Future"). Lead student field trips to supplement in-class content. -
Assistant ProducerTgif Productions 1987 - 1990Worked with Fortune 500 companies to plan and produce national sales meetings, new product roll-outs, sales incentive meetings and business theater. Responsible for creative development, talent coordination, graphics design, audio / video production, resource procurement and event management.
Kevin Popović Education Details
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Duquesne UniversityInstructional Technologies -
Duquesne UniversityMultimedia Technology -
Duquesne UniversityCommunications / Psychology
Frequently Asked Questions about Kevin Popović
What company does Kevin Popović work for?
Kevin Popović works for San Diego Business Journal
What is Kevin Popović's role at the current company?
Kevin Popović's current role is Columnist.
What schools did Kevin Popović attend?
Kevin Popović attended Duquesne University, Duquesne University, Duquesne University.
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