Leader of the Investment Executive and Advisor.ca editorial team.

Kevin Press advises clients on the power of thought leadership and earned media. He provides content execution and strategy, marketing and communications planning and business strategy services. He is a plain-language expert with deep experience in the written word, infographics, video, podcasting and digital amplification.Press helps clients sound every bit as smart as they are. And he makes sure they’re read, heard and watched by exactly the right audience.

Accountable for brand communications and educational content for a global audience. Working closely with fellow members of the Corporate Affairs team and colleagues throughout the organization, responsible for developing and amplifying content across earned, owned and paid channels, while measuring impact.This includes the design and execution of a global editorial content strategy to support CPP Investments’ thought leadership and brand initiatives integrating news, insights… Show more Accountable for brand communications and educational content for a global audience. Working closely with fellow members of the Corporate Affairs team and colleagues throughout the organization, responsible for developing and amplifying content across earned, owned and paid channels, while measuring impact.This includes the design and execution of a global editorial content strategy to support CPP Investments’ thought leadership and brand initiatives integrating news, insights and knowledge from across the organization. Show less

Internal centre of marketing expertise for the property and casualty and life and health businesses: both retail and group. Lead the development and execution of high-impact annual marketing plans, leveraging the capability of internal COEs and external RBC partners, for RBC Insurance direct-to-consumer and advisor marketing.Through partnership, coordination and innovation, accountable for leadership on high-impact design, delivery and execution of marketing plans across integrated… Show more Internal centre of marketing expertise for the property and casualty and life and health businesses: both retail and group. Lead the development and execution of high-impact annual marketing plans, leveraging the capability of internal COEs and external RBC partners, for RBC Insurance direct-to-consumer and advisor marketing.Through partnership, coordination and innovation, accountable for leadership on high-impact design, delivery and execution of marketing plans across integrated marketing channels. Maximize marketing effectiveness through continuous measurement and learning, optimize marketing channels and media to ensure superior ROI.Steward of brand standards to ensure client communications and marketing are delivered in the RBC voice. Provide insight, advice and leadership to a team of marketers, ensuring their high performance and effectiveness. Responsible for optimizing budgets, agency resources and shared internal resources. Show less

Success in today’s marketplace demands a one-organization experience built around the customer. That requires an insights-driven marketing and communications strategy incorporating a clear brand tone of voice, plain-language best practices and the kind of experience customers have come to expect from the world’s top brands.I build programs that deliver on those priorities. Over 14 wonderful years at Sun Life, I worked closely with SVPs, VPs and other partners to evolve the organization… Show more Success in today’s marketplace demands a one-organization experience built around the customer. That requires an insights-driven marketing and communications strategy incorporating a clear brand tone of voice, plain-language best practices and the kind of experience customers have come to expect from the world’s top brands.I build programs that deliver on those priorities. Over 14 wonderful years at Sun Life, I worked closely with SVPs, VPs and other partners to evolve the organization from a purely B2B focus to one that includes B2C leadership.I reported to the CMO, lending my storytelling expertise to her efforts across the global company, with the corporate executive team and board of directors.I led a 14-person cross-functional team accountable for digital, social media and content marketing, sponsorship marketing, thought leadership, market research, customer-experience research and design.I implemented an NPS-based customer research program. And I worked with business unit leaders to identify ways they could improve the experiences we delivered advisors, sponsors, members and consumers.At the same time, I earned a national audience with six-figure readership numbers as author of the Today's economy blog.I spoke publicly - to the media and at industry events - regularly. Internally, I delivered several presentations to the Canadian Executive Team.My mandate covered group life and health, group pension, retail life, health and wealth and investment management. I developed deep knowledge of both captive and third-party advisor channels, consumer trends, workplace/employment trends and the plan sponsor and consultant communities.  Show less

Being part of the Rogers Publishing team was a privilege. As a journalist, and then later in a business development role, I had the great pleasure of learning about financial services, how it works and how it is marketed.I conceived, sold and executed marketing/communications projects for clients. Highlights included The Perfect Storm, a client-sponsored book focusing on best practices in defined contribution pension plan management and The Aventis Healthcare Survey.Before that,… Show more Being part of the Rogers Publishing team was a privilege. As a journalist, and then later in a business development role, I had the great pleasure of learning about financial services, how it works and how it is marketed.I conceived, sold and executed marketing/communications projects for clients. Highlights included The Perfect Storm, a client-sponsored book focusing on best practices in defined contribution pension plan management and The Aventis Healthcare Survey.Before that, I led the six-person Benefits Canada editorial team. We covered the Canadian employee benefits, pension and institutional asset management industries. I was accountable for all aspects of the magazine’s content, website and other product extensions. During this time, I built a highly visible personal profile and developed strong public speaking skills.I launched Advisor’s Edge with its Editor and Publisher. I was instrumental in developing and executing editorial strategy. I secured coverage of the launch in The Globe and Mail and other media outlets and represented the new magazine at industry functions. My job was to report, write and edit content on the retail financial services industry. Show less