Kevin Du Email & Phone Number

Boston, MA, US

North Andover, Massachusetts, United States

Greater Boston Area

Massachusetts, United States

• Primary designer and creative lead overseeing brand developments, re-brands, and diverse creative projects for retail and wholesale.
• Managed end-to-end packaging development, optimizing compliance, production efficiencies, cost-effectiveness, and customer experience.
• Leveraged focus groups and market trends to strategically develop branding elements, packaging, and marketing collateral.

Greater Boston Area

• Led design and development of branding and packaging for Medical & Recreational products in MA and NH's legal cannabis market.
• Revitalized existing branding and executed new strategies, encompassing design, mission, logos, creative assets, marketing collateral, and product SKU variety.
• Increased website and menu traffic as lead design and content creator through strategic sales and marketing initiatives.
• Leveraged mediums such as digital/print media, photography, video production, external vendors, advertisements, retail promotions, and impactful campaigns.

Greater Boston Area

• Designed compliant branding and packaging for dozens of wide ranging cannabis SKUS and brands across multiple legal markets (MA, NH, CO, CA).
• Conceptualized and developed innovative product offerings, achieving recognition as the 4th Best New Beverage Product at The 2019 California Emerald Cup.
• As the primary art manager and designer, led and managed all creative aspects, driving impactful sales and marketing initiatives through various channels.
• Oversaw R&D for new products, including cannabis strain research, branding, packaging design, product shelf life, COGS, hardware testing, and market trend analysis.

395 Totten Pond Rd #403, Waltham, MA 02451

• Managed end-to-end project life cycle, collaborating closely with clients and recruitment panels for precise alignment with target demographics and specifications.
• Developed screeners, implemented segmentations, enhanced engagement during live sessions, and conducted thorough testing to optimize user experience.
• Organized participant data and archived project materials to ensure accuracy and fulfillment of requirements.
• Handled participant inquiries, including technical support and incentives, maintaining customer relationships and resolving BBB complaints.

Boston

• Implemented Quality Assurance procedures for proofing, testing, educating, and logic verification, ensuring successful completion of community activities with hundreds of members and recruitment screeners.
• Handled diverse workload from Client Management and CORE Consultants, overseeing survey programming, membership data management, QA, ad-hoc requests, and Client Service Support.
• Actively attended and contributed to team/department/company meetings to address issues, enhance client satisfaction, improve processes, and provide software and procedural updates and training to team members.

• Supported Compliance Advisors with projects, problems, and tasks, ranging from routine to urgent situations.
• Analyzed and responded to regulatory inquiries, generating reports and maintaining data.Attended team meetings, contributed to discussions on process improvement and company updates.
• Updated research database with results and contributed to technical writing.

• Assisted clients with questions, problems and tasks. Assisting the team and clients on assignments.
• Trouble shoot, maintenance and system checks of our clients and our own.
• Organized and update files, create day-end sheets, run weekend operations.

Bs, Journalism And Communication

Activities and Societies: The Suffolk Journal, Suffolk Free Radio, Photography Club, AAJA (Asian American Journalist Association

Bachelor Of Science (Bs), Communication

Semester Abroad

Computer Science

Transferred to Suffolk University after two semesters.

High School Diploma

Activities and Societies: Asian Club President (Senior Year) Youth Technical Entrepreneurs (Sophomore to Senior Year) Student Counsel.