• Created and maintain real-time dashboards for stakeholders to track performance of over a dozen sites and products• Data guru for brand marketing, serving as key contact for product, PR, social, branding, and internal communications• Leverage Google Tag Manager to measure key events and related engagements for use across multiple project teams• Utilize UTM for tracking internal and external campaigns to effectively measure success for marketing initiatives• Measure performance of content on online and social platforms with respect to various audiences to determine strong engagement and discover new opportunities in a competitive landscape• Maintain and monitor NPS and brand tracking to measure performance of products and services• Conduct monthly metrics meetings to educate team and share insights and feedback about tools, sites, and social usage

• Created and presented more than a dozen digital ad effectiveness research studies each year for various clients, including beauty, CPG, and automotive• Measured performance of content on social and online platforms with respect to various audiences to determine strong engagement and discover new opportunities in a competitive landscape • Developed and executed cross-media advertising measurement for key clients to assess the efficacy of custom multi-channel ad campaigns, delivering on their KPIs• Managed relationships with digital analytics vendors and negotiate multi-year contracts valued at more than $1 million• Oversaw and mentored junior associates both in technical and analytical skills and in professional development

• Spearheaded state-of-the-art web lab and eye-tracker study to understand online beauty-specific surfing behavior of female Internet users, resulting in optimized ad placement and product integration for increased recall and awareness• Created a custom panel with behavioral segments to better identify and profile the audience• Generated and analyzed market intelligence, monitoring competitive advantages for Hearst for publishers, editors, executive management, marketing, and sales

• Administered all aspects of research report development for online sales opportunities using syndicated Internet studies• Composed primary web-based surveys to investigate potential new markets and acquisitions, and to examine popularity and reach of existing Internet sites• Managed marketing research requests for all HFM websites

• Fulfilled marketing research requests for ten-member national corporate sales department• Compiled, analyzed and reported corporate share of market analyses against major competitors by category• Identified and generated syndicated research for a new group men’s package to demonstrate the market strength of HFM’s enthusiast magazines to deliver mass reach