Kevin Radics Email & Phone Number

New York City Metropolitan Area

Madison, New Jersey

• Created and maintain real-time dashboards for stakeholders to track performance of over a dozen sites and products
• Data guru for brand marketing, serving as key contact for product, PR, social, branding, and internal communications
• Leverage Google Tag Manager to measure key events and related engagements for use across multiple project teams
• Utilize UTM for tracking internal and external campaigns to effectively measure success for marketing initiatives
• Measure performance of content on online and social platforms with respect to various audiences to determine strong engagement and discover new opportunities in a competitive landscape
• Maintain and monitor NPS and brand tracking to measure performance of products and services

• Created and presented more than a dozen digital ad effectiveness research studies each year for various clients, including beauty, CPG, and automotive
• Measured performance of content on social and online platforms with respect to various audiences to determine strong engagement and discover new opportunities in a competitive landscape
• Developed and executed cross-media advertising measurement for key clients to assess the efficacy of custom multi-channel ad campaigns, delivering on their KPIs
• Managed relationships with digital analytics vendors and negotiate multi-year contracts valued at more than $1 million
• Oversaw and mentored junior associates both in technical and analytical skills and in professional development

• Spearheaded state-of-the-art web lab and eye-tracker study to understand online beauty-specific surfing behavior of female Internet users, resulting in optimized ad placement and product integration for increased.
• Created a custom panel with behavioral segments to better identify and profile the audience
• Generated and analyzed market intelligence, monitoring competitive advantages for Hearst for publishers, editors, executive management, marketing, and sales

• Administered all aspects of research report development for online sales opportunities using syndicated Internet studies
• Composed primary web-based surveys to investigate potential new markets and acquisitions, and to examine popularity and reach of existing Internet sites
• Managed marketing research requests for all HFM websites

• Fulfilled marketing research requests for ten-member national corporate sales department
• Compiled, analyzed and reported corporate share of market analyses against major competitors by category
• Identified and generated syndicated research for a new group men’s package to demonstrate the market strength of HFM’s enthusiast magazines to deliver mass reach