🚀 Innovative GTM Strategist & Sales Operations Visionary | Empowering Tech-Driven Business TransformationsWith over two decades at the forefront of sales operations and GTM (Go-to-Market) strategy, I've dedicated my career to transforming how organizations leverage technology to drive growth, efficiency, and market leadership. As the Founder of Phacyt Advisors, my mission extends beyond consultancy; it's about revolutionizing the impact of GTM technology investments through strategic alignment and optimization.My journey has woven through pivotal roles with industry leaders such as NEC, Schneider Electric, and Thomson Reuters, to founding the Global Sales Operations Association and Sales Ops Academy. These experiences have not only honed my expertise but have also fueled my passion for elevating the sales operations function to a strategic cornerstone within organizations.What Sets Me Apart:🌟 Strategic Visionary: Proven track record in devising and executing innovative sales operations strategies that significantly enhance organizational performance and growth.💡 Tech-Savvy Leader: Deep insights into the evolving landscape of GTM technologies, guiding organizations to make informed, impactful tech investments.🌍 Influential Thought Leader: A respected voice in the GTM and sales operations community, regularly sharing best practices and pioneering approaches at industry events.I'm on a mission to empower GTM leaders to not just navigate the complex world of technology investments but to master it—maximizing impact, driving unparalleled growth, and fostering enduring market dominance.📞 Let's connect to explore how we can transform your GTM strategy and operations, propelling your organization to new heights.
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Managing PartnerPhacytPlano, Tx, Us
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PresidentPhacyt Oct 2022 - PresentLeading a boutique consultancy specializing in GTM technology optimization for businesses, focusing on the development of assessment frameworks and guiding companies through technology selection, implementation, and optimization.
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Vice President -Growth Advisory ServicesSbi, The Growth Advisory Oct 2021 - Sep 2022Wyckoff, New Jersey, UsIntegrated the SOPSA.org acquisition into SBI's Growth Accelerator offering. Provided growth advisory services to client executive teams. -
PresidentGlobal Sales Operations Association Apr 2019 - Sep 2022Founded with the mission of growing the function of sales operations. Built the organization to over 700 members. Created a comprehensive training program for individuals and corporate teams. Frequent speaker at industry events on topics in GTM Operations.
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Vp, Global Sales OperationsThomson Reuters Mar 2017 - Dec 2019Toronto, On, CaOversaw a strategic overhaul of the Tax and Accounting Sales Operations, transforming the team into a nimble, cross-functional unit and implementing industry best practices across all operations. Led the centralization of sales operations into a global COE. Responsible for global team across all practice areas in sales operations including: Sales Planning & Analytics, Sales Talent & Enablement, Sales Compensation, Sales Technology and GTM Programs office. -
Vp, Sales Operations - North AmericaSchneider Electric Oct 2015 - Mar 2017Rueil Malmaison, Paris, FrNorth AmericaDirect oversight of the sales operations functional group for North America. Reported to the executive leadership team on matters relating to the sales operations group through the CMO. Governed and continuously improved the CRM implementation for the organization. Led the annual planning process and ongoing commercial cadence. Modeled commercial coverage, deployment, and measurement of success. Executed high-level strategic sales goals. Improved market analysis capabilities and expanded market understanding.• Restructured compensation plans for the entire US sales team.• Implemented CRM engagement scoring metrics.• Spearheaded the creation and tuning of an improved commercial coverage model. -
Cx - Senior Solution ArchitectOracle Dec 2012 - Sep 2013Austin, Texas, UsProvided presales technical support to clients. Trained sales account managers on the topics of deal making and product technical specifications. Developed presentations on a range of Oracle products and solutions. Innovated on existing Oracle software solutions to design, validate, and present to key stakeholders. Managed reference sites by engaging directly with clients and building strong relationships. -
Gm, Sales OperationsNec Corporation Jan 2007 - Jul 2010Tokyo, JpResponsible for establishing and leading NEC America's first formal Sales Operations group, driving performance improvement and strategic alignment across sales functions. Initiated partnerships and streamlined sales processes, contributing significantly to operational efficiency and sales growth. Achievements included revitalizing major vendor relationships, notably with Cisco, and deploying a new CRM system that substantially increased forecasting accuracy and deal closure rates. Formed and chaired the Sales Compensation Committee. -
Director, Sales Operations - North AmericaComputer Associates Jun 2004 - Jan 2007San Jose, California, UsResponsible for improving operational effectiveness in the areas of forecast management, compensation management, performance reporting and market analysis. • Improved forecasting methodologies and tools resulting in less variation, improved accuracy and enhanced pipeline visibility.• Streamlined operational procedures and data management in the network of regional offices world-wide resulting less administrative overhead and increased decision support ability.• Enhanced the effectiveness of the account teams through the implementation of a standard account planning methodology with complete set of tools and training. -
Director, Customer AdvocacyComputer Associates Jan 2002 - Jan 2005San Jose, California, UsLed team of 15 customer account managers supporting strategic accounts in the SouthCentral Area. • Team improved customer satisfaction, increased and accelerated sales cycles by resolving issues related to licensing, collection, product defects and implementation project issues.• Implemented account team collaboration system for account planning and virtual team coordination.• Created Value in Focus client magazine used by account teams in North America to help strategic accounts explain the value their customers receive from CA solutions.• Developed account teams through training on solution sales and account management techniques.
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Group Product ManagerIhs 1999 - Jan 2002London, United Kingdom, GbArchitect and Evangelist for the FieldDIRECT product line based on the work acquired from my former company In-Field Data Systems. Led product management from development through the first phase of launch.• Took product from concept to production in less than 12 months• Designed multiple user interface options including voice recognition, handheld computer, desktop and web service.• Pioneered a successful hosted model based on subscription fees (SaaS) -
PresidentIn-Field Data Systems (Acquired By Ihs Energy) 1994 - 1999Founded business and technology consulting firm focused on the needs of oil and gas producers. Managed the firm from start-up through acquisition by the IHS Group.• Designed and marketed a suite of applications and hosted services for field data capture and decision support in field operations.• Applications enabled expense control, improved productivity and regulatory compliance for customers.
Kevin Raybon Education Details
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The University Of Texas At ArlingtonInternational Business -
Texas Tech UniversityManagement Information Systems
Frequently Asked Questions about Kevin Raybon
What company does Kevin Raybon work for?
Kevin Raybon works for Phacyt
What is Kevin Raybon's role at the current company?
Kevin Raybon's current role is Managing Partner.
What schools did Kevin Raybon attend?
Kevin Raybon attended The University Of Texas At Arlington, Texas Tech University.
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