Kevin Hird Email & Phone Number

Greater Los Angeles Area

Creative lead, collaborator and author of concepts, designs, and copywriting across a diverse set of accounts; including entertainment, healthcare, finance, telecom, automotive, and hospitality. • Created large scale out-of-home campaigns to include billboards, buses, trains, and ferries, as well as digital signage for indoor and outdoor venues. • Produced and directed video for broadcast, social, and OOH• Developed integrated acquisition and CRM programs including direct mail, paid media, DRTV, radio, print and alt media across diverse verticals and audiences• Utilized key art to promote HBO programming for bulk sales and streaming platforms

Greater Los Angeles Area

Worked extensively on the internal and external presentation of the agency, completely overhauling the visual communications and voice of the brand. The effort included strategies to develop new business opportunities outside of the entertainment vertical as well as defining best practices and growth opportunities within, where the agency maintains a strong presence.• Developed agency brand standards with complete visual communications system, positioning architecture, and implementation of brand refresh throughout the agency’s physical space• Executed static and motion design for film and television campaigns, utilizing video footage and key art for interactive experiences, social media posts, and paid media advertisements.

As the senior creative leader within the organization, I oversaw and contributed creative throughout the agency; including award-winning concepts and designs, presentations and pitches, as well as designing and decorating multiple office locations/environments. In addition to the tactical and supervisory functions within creative, dedicated interactions with other agency services was an integral part of the overall role, in terms of delivering a more omni-channel approach and maintaining a high-level of communication and client satisfaction. The position required a deep understanding of user-centered research, copy, interactive development and content strategy, with core strengths in design and communications. • Conceived, developed and managed creative product, while maintaining hands-on approach with design and visual media efforts• Administered and executed the day-to-day processes and responsibilities assigned to a Creative Team• Elevated the creative level of the work produced by the agency and contributed heavily into the development of the team's culture and quality standards• Delivered growth opportunities and viable career paths for creative personnel• Improved understanding and delivery of higher quality creative throughout the agency• Developed a solid understanding of information architecture practices and analytics• Built relationships to help the agency align with clients as a more omni-channel solution• Applied brand identity systems, typography, photography, color and other creative ingredients to create innovative visual solutions• Visualized, conceptualized, and designed campaigns across all digital platforms, with additional attention to broadcast, experiential and print• Helped the agency develop positive relationships in the advertising and marketing community, to aid in the recruitment of top talent

• Managed and mentored a diverse creative department of art directors, designers, copywriters, production artists and freelancers• Led creative development and presentation of strategy and concepts to all clients• Produced video for broadcast and web, including multiple roles in pre-production, production, and post• Responsible for the creation and presentation of new business proposals and scoping efforts for potential clients• Participated in project management and budget tracking efforts to ensure accuracy of creative scope, schedule and budget• Won several industry honors including: Webby Awards, Davey Awards, WebAwards and W3 Awards