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A dynamic and creative marketing leader and consultant with experience building and accelerating growth in early-mid stage companies through building high-impact teams, direct revenue-generating initiatives, brand building, strategic marketing, product development, and content development. Expertise in technology/SaaS in education, training, learning future of work, and human capital.
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Cmo (Fractional)ProctorioCalifornia, United States -
Cmo (Fractional)Untapped Learning Nov 2024 - PresentBroomfield, Co, UsUntapped Learning empowers students by leveraging their strengths to overcome challenges. Skilled coaches help develop essential Executive Function skills like organization, planning, and task initiation, supporting students with ADHD, anxiety, and learning challenges for success. -
Cmo (Fractional)Higher Ed Insight Mar 2024 - PresentMclean, Virginia, UsHigher Ed Insight (HEI) offers services in strategic learning, evaluation, custom research, and facilitated events. HEI’s team includes skilled applied researchers and facilitators with a range of expertise focused on improving education and workforce outcomes. -
Advisor/Board MemberIntegrate Autism Employment Advisors Mar 2022 - PresentNew York, Ny, UsFounded in 2010, our decades of corporate experience drive our mission to help organizations identify, recruit and retain professionals on the autism spectrum. -
Head Of Marketing (Interim)Blueprint Nov 2023 - Mar 2024Chicago, Illinois, UsBlueprint's AI-driven therapist enablement platform helps mental health clinicians automate their progress notes, keep clients engaged between sessions, practice measurement-informed care, and more. -
Vice President MarketingSounding Board, Inc Jul 2022 - Nov 2023Aliso Viejo, California, UsSounding Board empowers corporate leaders to fulfill their potential so that organizations can fulfill theirs. Leadership coaching is a proven solution to scale leadership development, promote a continuous learning culture, and enable business growth.- Led comprehensive marketing efforts encompassing brand development, positioning, SDR management, pipeline oversight, product marketing, and sales enablement.- Spearheaded a multi-channel marketing approach that contributed to 30% of the pipeline, achieving a 200% increase in new logo acquisitions within one year.- Built out GTM strategy, story, and product marketing for AI offerings - leading the market.- Pioneered the establishment of a new category within the competitive coaching industry,driving product innovation, content creation, and heightened industry awareness.- Overhauled the entire SDR process, refining targeting, outreach, measurement, andinfrastructure, resulting in a remarkable 200% increase in meetings generated.- Achieved annual growth rates exceeding 300% for both leads and MQLs through a holisticmulti-channel marketing strategy. -
Senior Principal/Head Of Marketing Learning MarketplaceGuild Education May 2020 - Jul 2022Denver, Co, UsNamed to Time Magazine's top 100 most influential companies in 2022, Guild's mission is to unlock opportunity for America’s workforce through education, with a double-bottom line business model that does well by doing good. In my role, I lead the marketing for education partnerships, including higher education, boot camps, certificates, and credentials.- Leader of the marketing department for the learning marketplace that includes colleges, universities, high school completion programs, certificates, and credentials- Stood up the marketing department, contributing to the increase of educational accounts by over 400% in 1-year- Created a multi-channel lead generation process, increasing year-over-year inbound demo requests by 200% -
Co-Founder And Chair - Disability ErgGuild Education Jan 2022 - May 2022Denver, Co, Us -
Marketing Partner/Vp MarketingEntangled Group (Now Guild Education) 2017 - May 2020San Francisco, California, UsEntangled Group is a venture studio focused on the education ecosystem. As Marketing Partner for Entangled Velocity, a consultancy in the Entangled Group, we helped Early-Stage Education and Learning Technology Companies Catalyze Growth and Reach Escape Velocity.- Co-led development of Entangled Velocity business unit, specializing in GTM strategy consulting for higher education technology startups. Contributed to year-over-year growth of 100% in year 2 and 60% in year 3. Consultant and Fractional CMO for 25+ education tech companies, from seed to Series A, B, and C.- Co-led development of Entangled Velocity business unit, specializing in GTM strategy consulting for higher education technology startups- Contributed to year-over-year growth of 100% in year 2 and 60% in year 3- Consultant for 25+ education tech companies, from seed to Series A, B, and C- Lead marketing consultant for all clients, providing a full suite of services including uniquevalue proposition creation, story building, brand building, lead strategy, marketing stackdevelopment, BDR management, and opportunity creation- Created proprietary “jobs to be done” and “design” led unique value proposition process- Account management lead for all marketing accounts - 5-10 accounts per year with a 75%renewal rate -
Chief Marketing OfficerPractice (Acquired By Instructure) 2016 - 2017Philadelphia, Pa, UsPractice is a leader in video-based applied training through a SaaS platform. Managed marketing department that drove year over year company revenue by 300% in 1 year. Contributed to revenue growth increase of over 100% through re-positioning, brand building, awareness strategy, lead generation, and sales enablement. Created a new product category beginning with re-positioning to the C-suite in the private sector. Created top of funnel process, increasing inbound leads by 500% with Fortune 500 leads in L&D and Human Resources -
Chief Marketing OfficerMonitor 360 (Protagonist) 2013 - 2016San Francisco, California, UsMonitor 360 is an Analytics and Strategy company. They help organizations understand, analyze, and shape the narratives that are most impacting their business. Narrative Analytics™ is a listening-oriented approach; it combines the depth of social science with the scale of data science, leveraging large data sets to surface "beliefs at scale."Manage brand, marketing communications, lead generation and strategic partnerships for Monitor 360. Main focus is activating revenue and building scalable systems for rapid and long term growth and strategic marketing consulting for such brands as Starbucks, Microsoft, Wells Fargo, Pfizer, VMware, CA Milk and Charles Schwab.Over the last 2 years we have launched and grown the private sector segment from $0 to over $8 in revenue. -
Senior Vice President Of Marketing And Product DevelopmentIntrax/World Study Group (Intrax, Aupaircare, Proworld, Lango, Ayusa) 2003 - 2012San Francisco, Ca, UsIntrax is a leading educational organization with operations in over 30 countries. Manage all domestic and international growth initiatives across all business units, including strategy, planning, and management through multiple marketing channels. Responsible for lead generation, primarily driven by web marketing, including SEO, SEM, site development and management, and social media. Lead international marketing efforts in over 30 countries worldwide.Managed marketing, product development departments that have driven company revenue by 200% in 8 years, from 25M to 75M. Managed all domestic and international growth initiatives across all business units, including strategy, planning, and management through multiple marketing channels leading to participants increasing from 10,000 to 30,000 annually. -
Director Of MarketingKaplan 1999 - 2003Fort Lauderdale, Fl, UsKaplan Inc./SCORE! is a leading educational company for students ages 4 to 18 in computer learning, test prep and tutoring. Managed marketing department including brand development, lead generation, promotions, mass media, web marketing, direct marketing, field support and product development.Managed marketing department that contributed to center revenue, membership, and unit growth from 10M to 50M in 3 years.
Kevin Rockmael Skills
Kevin Rockmael Education Details
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The University Of Chicago Booth School Of BusinessConsumer Behavior -
University Of ChicagoEthnography) -
Uc Santa BarbaraPolitical Science -
Venice High School
Frequently Asked Questions about Kevin Rockmael
What company does Kevin Rockmael work for?
Kevin Rockmael works for Proctorio
What is Kevin Rockmael's role at the current company?
Kevin Rockmael's current role is CMO (Fractional).
What is Kevin Rockmael's email address?
Kevin Rockmael's email address is ke****@****ion.com
What is Kevin Rockmael's direct phone number?
Kevin Rockmael's direct phone number is +151052*****
What schools did Kevin Rockmael attend?
Kevin Rockmael attended The University Of Chicago Booth School Of Business, University Of Chicago, Uc Santa Barbara, Venice High School.
What skills is Kevin Rockmael known for?
Kevin Rockmael has skills like Online Advertising, Direct Marketing, Product Development, International Business, Marketing Communications, Services Marketing, Global Management, New Business Development, Marketing Strategy, Consumer Products, International Marketing, Online Marketing.
Who are Kevin Rockmael's colleagues?
Kevin Rockmael's colleagues are Nemanja Mitrušić, Jose Cureno, Dejana Jovanovic, Predrag Lalović, Milos Krstic, Veljko Grozdanovic, David Gegic.
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