Kevin Root Email & Phone Number

Kirkland, WA, US

Root & Associates provides comprehensive research solutions and strategic guidance to stakeholders in the automotive industry. Our offerings are tailored to assist automotive companies and their technology partners in navigating the intricate terrains of product development, marketing, sales, business planning, customer experience, and B2B relations. We.

Seattle, WA, US

Responsible for driving new product innovation, managing the product portfolio, developing strategic roadmaps, and ensuring profitable product line P&Ls. Additionally, I oversaw proprietary research and analytic services, while leading the development of training curricula. Drove efforts to improve the use of artificial intelligence to enhance core product.

Sandy, UT, US

• Supported CEO in executing strategic vision while leading operations and providing critical guidance to the firm’s training and data services teams. Delivered processes and structure that enabled productization and.
• Grew revenue by 84% between 2013 – 2014 while doubling the DrivingSales team.
• Conceived, designed and led a $1M consumer research study that defined how customer experience drives or impedes brand and dealership selection and purchase. Insights converted to profitable training curriculum for.

Sandy Springs, Georgia, US

• Hand-picked by the CEO to guide the company in defining a core strategic vision and competitive product strategy through a period of rapid growth.
• Brought consensus and a common corporate vision to Dealer.com for the first time in company history, driving alignment and easing decision-making related to potential strategic partners, 3rd party integrators and M&A.
• Led a key research study on social media’s impact on vehicle purchase decisions. The study guided the firm’s product roadmap and deepened a strategic partnership with Facebook.

San Francisco, CA, US

• Developed and executed a core strategic vision for the startup’s consumer portal, DriverSide.com, and its B2B service marketing platform. Defined channel partner and go-to-market strategy and created the firm’s.
• Conceived and led the development of Reputation Driver™, which offered automated ratings and review generation for auto dealers, while reactivating lost customers. Project success led to an offer to join the Dealer.com.

St. Louis, MO, US

• Promoted by the CEO to turn around a maturing lead aggregation business unit for the $80M Dealix division of Cobalt.
• Relaunched a next-generation B2C site, UsedCars.com, increasing consumer traffic by 26%, accelerating revenue and cutting marketing costs. The portal also garnered extremely favorable reviews from both consumers and.

• Developed and executed the unified strategic vision and tactical implementation plan for a key, $70M business unit covering six product lines.
• Directed a pioneering research effort that reported on dealership performance drivers and the impact of social media reviews on consumers when selecting a dealership. Presented findings to 700 industry executives at.
• Monetized research efforts by creating a new training curriculum platform and new product line.

• Promoted to lead the new business development, revenue generation and training service sales initiatives.
• Grew revenue from zero to $6.5M in three years. Clients included Lexus, Ford, Honda, Chrysler, VW, Audi, Kia, AutoNation and Subaru.

• Hired to develop a new, strategic organization focused on providing online sales performance improvement training and consulting services to automotive dealers.
• Created eMystery Shopping™, a leading service that electronically measured automobile dealership responses to email inquiries, that was later adopted by nearly every OEM and major dealer group.

Executive Education Program

Bachelor Of Science - Bs, Visual Communication Technology