Consultant, Advisor, Strategist, Campaign Designer and Chief Creative.

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Connecting brands, and their independent dealer channel, to local leads at scale!

Rethinking Everything is an annual conference and retreat for conscious family living. Founded in 1996 as Rethinking Education, "RE" was designed to support families considering Un-schooling as an approach to education. In 2005, it morphed into Rethinking Everything and broadened in scope to tackle the limiting beliefs that stand in the way of thriving!

Managed and grew Key account portfolios in the "rental car" and "commercial fleet" verticals. Portfolio value in excess of $90M annually and included brands such as Hertz, Alamo, Dollar, Enterprise Fleet, Donlen, and many many more.

Added Florida market to my responsibilities in March of 2009. Two step distribution of Toro landscape products through distributors and dealers.

Managed corporate accounts in the golf, rental and landscape industries. Direct responsibility for accounts such as; Alcoa, Aramark, Brickman, Hilton, Sodexo and ServiceMaster. Also managed Toro's strategic Alliance relationship with Walt Disney World Parks and Resorts.

Managed (in most cases established) the following National account relationships for the Toro Company: Cat Rental, Hertz, United, Sunbelt Rentals, Volvo, Ace, Do it Best, TruServ and The Home Depot (rental).

Responsible for development and execution of the Bark Blower product line. Operated as a liaison between Engineering, Production, Marketing and Sales. Collaborated with marketing team to create and launch a sales campaign utilizing direct staff, dealers and independent reps. The team attained patents and successfully launched a product line that is still viable in 2014.

Started as product manager marketing and selling the German-designed Willibald horizontal shredder. We imported from Germany initially and started building in Ohio eventualy. The machine was met with great success and we placed them all over the US. Designed to turn green waste into compost, it was ideal for sales to landfills (waste reduction), compost centers and wood waste facilities. Success in this market opened doors to new opportunities. Consequently, I became Project Manager and led a team that designed the "Batchmix" machine to, then, color the ground wood waste. We received a patent on the batch mix. These successes led to my move to Finn Corp ( who, at the time, was owned by the same parent company) to build the "Bark Blower" which spread the wood waste that we shred (Willibald) and colored (Batchmix).