Kevin Schohl Email & Phone Number

New USL League 1 soccer club, starting play in March 2025.Portland, Maine named the #1 minor league market in the country by Sports Business Journal (10/21/2024)

Boston, Massachusetts, Us

Data-driven leadership in revenue operations, go-to-market strategy, analytics, and finance.• Promotional Marketing: developed framework for optimizing ROI and limiting abuse on $500M+ of promo spend • Customer Segmentation: created customer personas using quantitative clustering and qualitative research• Customer Acquisition & LTV: estimated cohort-level LTV/CAC payback to set future marketing spend targets• Data Science & A.I.: transitioned manual processes into algorithmic ones for better efficiency and profitability• Product Roadmap: guided product development via scorecarding of new features and A/B experimentation• P&L Management: responsible for all financial routines and insights for the iGaming GM and leadership team

Boston, Massachusetts, Us

Grew a team of 12 into a team of ~45 that provided strategic & analytical support to the DraftKings co-founders and DK leadership team across all products (Sportsbook, iGaming/Casino, Fantasy Sports, Web3/NFTs, etc.)• Revenue Forecasting: Built a new daily forecasting system during a period of high growth and Covid disruption • Cross-Sell and Retention: Developed strategies to boost cross-sell and customer retention across all products• Customer Lifetime Value: Created and led a new group to model historical and projected customer-level LTVs• Partnership Activation: Evaluated the performance and incrementality of multi-million-dollar partnership deals • Executive Reporting: Led a full overhaul of granular revenue reporting that all levels of the company relied on• New Ventures: Built new capabilities and surfaced insights to enable rapid growth of several new product lines

Boston, Massachusetts, Us

Served as divisional head of finance for Fantasy Sports (90%+ of DK Revenue at the time), while assisting in late-stage fundraising and IPO prep as DraftKings gained traction in Sportsbook and iGaming (both launched in NJ in late 2018)• Strategic Planning: Led strategic planning related to the expansion of legalized U.S. sports betting and iGaming • Partnership Evaluation: Analyzed business development opportunities with sports teams, media companies, etc.• Fundraising and IPO Support: Worked on pitch decks and data room materials for late-stage fundraising and IPO

Atlanta, Ga, Us

Cross-functional leadership across projects for the CFO, CRO, CTO, and SVP of Fan Experience,as the Falcons franchise transformed into AMBSE, launched Atlanta United FC, and built a $1.6 billion stadium • Fan Experience: Represented the “Voice of the Fan” within the executive team by leading fan research, including the creation of two online Fan Councils and 100+ fan surveys, plus in-person research panels and taste tests• Food & Beverage: Financial modeling and research to support the roll-out of Atlanta’s revolutionary “fan-first” pricing, quality, and service approach that disrupted the concessions industry and continues to delight fans• MLS expansion franchise: Played a key role in the successful launch of Atlanta United FC from within a matrixed NFL organization, with involvement in club branding, ticket pricing, gameday experience, and financial modeling• Innovation: Worked with IBM, Satisfi, and Lava.ai to build a fan-centric digital ecosystem of custom-built mobile apps for the Falcons, ATL United, and the Stadium, plus an internal 360° view of fan and stadium data for execs• Ticketing, Suites & PSL Sales: Led CRM, predictive modeling, and other analysis to improve the effectiveness of in-house sales teams for the Falcons, Atlanta United, and Events, plus the PSL/Suite Sales team run by Legends • Sponsorship Sales: Tracked sales pipeline and supported sales efforts for $1B+ of committed partnership revenue• Marketing & Branding: Helped to create separate go-to-market brand identities for the Falcons and ATL United, to target significantly different customer segments in sales/marketing while maintaining operational efficiency• Stadium Financing: Many iterations of revenue, cost, and debt financing projections for a $1.6B stadium project• Analytics Infrastructure: Hired team members and selected vendors to build a robust CRM, BI, and Data Warehouse environment, using in-house solutions plus Ticketmaster, MS Dynamics, and KORE/SSB

Macon, Georgia, Us

I taught courses in data visualization and business communication to undergraduate and graduate students of Mercer University, at the Atlanta campus.

Boston, Ma, Us

Returned to Bain as a Consultant for ~1 year after business school. Had previously worked at Bain for 3 years as an AC/SAC.

New York, New York, Us

As an MBA summer intern, worked on ticketing strategy and analytics in a new group led by the Chief Marketing Officer and VP of Strategic Planning, in support of Commissioner Selig's Ticketing Committee.Analyzed attendance and ticket revenue trends for all 30 MLB clubs to identify sources of growth and upside. Also assisted ongoing efforts to expand dynamic ticket pricing and digital ticketing throughout the league.

Boston, Ma, Us

Boston, Ma, Us

Master Of Business Administration (Mba)

Bs, Finance, Operations, History