Report and analyze digital channel growth (web, email, social) and engagement, offering solutions and optimizations for improvementQuery subscriber data using SQL; analyze, transform and manipulate data in order to find trends, opportunities and contribute to overall marketing assessments presented to senior leadership members.Execute paid social media B2C & B2B campaigns for local business locations, retail partners and internal departmentsManage all social media profiles, user access and tools as well as Salesforce Marketing Cloud content management platform, supporting 200+ Simon centersLeverage digital listening platforms to analyze shopper sentiment and address crises situations as they ariseSupervise contractors and interns to assist with projects as needed

Review, approve and edit social posts submitted by field marketing teamsPartner with cross-functional teams to deploy cohesive brand messaging for all social media channelsProduce monthly engagement reports for senior leadership membersExecute paid advertising campaigns on Facebook and Instagram for local business location initiativesManage and audit business location data on third party review platforms

•Wrote email, website and social media content•Handled digital strategy for over twenty clients at a time•Implemented SEO and SEM strategy for all client websites•Guided the design of digital assets for websites, email graphics and logos•Analyzed reporting data to improve key performance indicators