Kevin Scott Email & Phone Number

Mansfield, Ma, Us

HG Insights has the largest and most granular collection of account-based install Technographics, IT spend and contract renewal intelligence in the world which is revolutionising our clients GTM by helping them pinpoint exactly which companies to target, when and with what message.

My role is solely focused on understanding the business agenda of marketing leaders in High Tech. Delivering Aberdeen's trusted data, content, and analytics helps my CMO's ensure the success of the key initiatives, get the most value from their marketing programs and run a world-class organization. I deliver on the following universal needs:*Road Maps for Success*Market Segmentation*Lead Generation*Content Creation*Data AnalysisIt is therefore vital for me to understand the marketing priorities and challenges of CMO's and align Aberdeen resources to support these marketing priorities.

Responsible for maintaining the relationship between Harte-Hanks and enterprise clients. Responsibilities include overseeing all direct and email marketing campaigns, outbound and inbound telemarketing, and use of marketing database and program analysis.

Responsible for the development and execution of marketing strategies including the launch of new products, multi-channel marketing campaigns, sales collateral and marketing partnerships.

Led research coverage and analysis of marketing and sales applications market, revenue management software, and the use of mobile technology in CRM.

Increased Reebok’s brand image and sales at Foot Locker, a leading retail partner, through in-store displays, national campaigns, and sales training

Mba, Marketing

The Bentley MBA program takes a dramatically different approach to business education. Students work in a collaborative studio setting.

Education record

The University of Rhode Island (URI) is a public research university with its main campus in Kingston, Rhode Island. It is the flagship.