Kevin Shaffer Email and Phone Number

➢ Oversaw communications for enterprise-wide HR projects and ad hoc requests, partnering with COE stakeholders and executive leadership to develop campaigns for audience of 40K+ employees.➢ Created and executed multimedia communications strategy for annual employee survey, including email, digital signage, CEO video, and newsletter content, leading to industry benchmark survey completion rate.➢ Spearheaded communications for annual mandatory education initiative, leveraging email, intranet, and digital signage, driving record employee compliance rate.

➢ Managed and executed internal communications campaigns for IT function for global audience of 30,000+ employees.➢ Created internal communications strategy for global changeover to new active directory system, driving high initial adoption rate among employees.➢ Collaborated with HR partners to manage pilot employee social advocacy program on LinkedIn, recruiting 90+ IT employees as LinkedIn ambassadors and driving triple-digit increases in clicks and traffic for corporate social media and career pages.➢ Supported IT executive communications, including town hall meetings, written material, and video messages.

➢ Supported internal communications for Human Resources and IT functions, including advising project teams and leadership on internal communications strategy and managing town hall meetings for Chief HR Officer.➢ Created communications deliverables and managed execution for US annual enrollment campaigns, exceeding engagement benchmarks.➢ Oversaw production of HR functional newsletter, leveraging analytics to double clickthrough rates.➢ Spearheaded launch of employee podcast averaging over 1,000 views per episode.➢ Managed communications for global internal volunteering campaign, engaging 1,000 employee volunteers in 1 month.

● Promoted for demonstrated communications skills, maintaining responsibilities of Program Administrator role● Launched professional development newsletter for colleagues via Interact intranet, leveraging analytics and survey data to increase employee engagement by 40% in two months

➢ Executed communications and outreach projects for 1,600 Fulbright advisers through email, knowledge base, and website platforms, boosting engagement by 59%➢ Created and edited more than 100 pieces of content, including website content, blog posts, and onboarding materials, to meet internal and external communications goals

➢ Pitched, drafted, and edited content for website and investor/client newsletter➢ Worked with highly technical material, turning jargon-filled writing into material better suited for general audiences

For nearly 6 years, I pursued a career as a performer in opera and musical theater - a path that took me all over the country and gave me a first-hand appreciation for the power of storytelling (and a good tune.) A naive young traveler, a preacher with a mean streak, and a famous ogre with a donkey companion are just some of the characters whose stories I told on stage.

➢ Served on production management team of award-winning campus newspaper with weekly circulation of more than 1,000 papers➢ Reduced errors in published material by proofreading print and web content under tight deadlines➢ Created and implemented training protocols and materials for new staffers, improving quality and decreasing need for editorial intervention

Earning this highly-regarded editing internship gave me the opportunity to work as a copy editor for a summer. I proofread, fact-checked, and wrote print and web headlines for more than 500 stories at one of the oldest newspapers in the South. I also got the chance to learn about SEO optimization and content management systems.