After optimizing Demand Generation to new high levels for 2 consecutive fiscal years, bolstering of our overall marketing strategy, operations and analytics became top priorities for the marketing organization. My objectives are to help sustain our current growth momentum by continuing to lead Global Digital and Marketing Automation activities. creating impact-driven structure around analytics/reporting, process development, marketing strategy alignment and financial marketing operations.

Challenge: Reorganize digital, demand generation, marketing operations and marketing automation to achieve significant growth in demand Demand Generation achievements: 250% growth in sales qualified leads resulting in a relative lift in overall sales without increasing budget, in less than 15 monthsDigital achievements: Optimized web, media, search and social driving more than double the number of qualified leads, re-staffed the digital team, replaced 2 agencies, divested 2 businesses, replaced digital infrastructure, optimized acquisition across search, social, mediaManage a team of 12 across digital infrastructure, program development, content, media/search/social, marketing automation, demand generation and marketing operations

Datasite is a leading SaaS technology provider for participants in the M&A lifecycle. The company’s platform, DatasiteOne, powers secure, intelligent due diligence, asset marketing and enterprise collaboration for thousands of deals globally.

SRAX lead innovation in the digital advertising market by providing automated tools that improve performance. After consulting with the company for a few months, I was hired to lead a small, but fantastic team responsible for all marketing activities:Significantly increased sales qualified lead volume by introducing a combination of outbound, inbound, remarketing and nurturing programsCreated an attribution system between marketing automation and CRMEstablished lead qualification criteria and sales operations across 5 business unitsCompleted a Salesforce org merge between parent and an acquired subsidiaryDeveloped new value propositions and messagingDesigned and launched a content marketing program, ramped up social media and more than doubled engagement activitiesOversee: Marketing strategy, demand generation, lead generation, marketing operations, event planning, CRM & marketing automation administration, sales collateral, budgeting and performance analyticsSocial Reality uplisted to the Nasdaq as SRAX in October 2016

HookLogic (acquired by Criteo), the global ecommerce advertising platform, partners with the world’s leading retailers & brands to deliver performance marketing programs that accelerate ecommerce sales. Challenge: Start from ground up - build a lead management, marketing automation and CRM infrastructure; develop a demand gen strategy, establish acquisition channels; create, optimize and challenge creative; launch integrated, multi-touch/multi-channel campaigns; develop measurement and reporting. Results:• Increased annual forecast by 50% and generated 120% of upward adjusted qualified lead volume with a favorable win conversion rate • Created a lead management infrastructure, significantly optimized CRM operations, initiated and managed lead acquisition campaigns through various digital channels • Significantly reduced cost of acquisition by creating a content marketing operation while directly managing all other acquisition channels, marketing automation and performance analytics• Analyzed and reported marketing / demand generation performance analytics in both CRM dashboards and detailed monthly analysis

The Receivables Exchange is the electronic exchange for the purchase and sale of accounts receivable: an auction based marketplace connecting sellers of trade receivables to a broad network of institutional buyers. (Financial Services, SMB, large corp, B2B)Challenges: (1) Rapidly & significantly improve lead generation programs across various digital medium (2) Create closed loop reporting (3) Drive strategic direction for all online properties, digital marketing operations & logistics (4) Identify market opportunity gaps and produce messaging, creative and a conversion funnel to acquire qualified sales opportunities. Accomplishments:• Reduced overall online cost of acquisition by more than 80% in less than 6 months• Exceeded forecasted qualified lead acquisition volume by 150%• Consistently exceeded qualified lead generation and won business forecasts• Win rate improved by more than 200%• Exposed our market opportunity, produced creative, messaging and style to target that market, which was used across all medium online and offline• Managed a team of 7 representing social media, digital assets, CRM, media, database segmentation and management, product and marketing automation• Developed closed loop analytics for all online channels by better integrating our digital assets, marketing automation and CRM: achieved accurate 95% system-driven attribution • Established a formidable digital marketing team, each contributed directly to the sales funnel• Launched a social media acquisition strategy: content partnerships, content direction, social distribution and demand-driven messaging• Lead the development of a mobile optimized, modern prototype of the trading platform

Marketing - Digital Business Operations - Team Building - Analytics & ReportingAn independent consultant working with start-up and established companies in growth mode. Expertise in Marketing, Digital/Online Operations, Analytics and Media.Notable Clients:Sparta Systems, Inc (B2B, Pharma, Bio, Enterprise Software) • Analysis of digital marketing effectiveness and competitive analysis • Developed closed-loop reporting for all inbound online sources by integrating website, analytics, marketing automation and a custom CRM • Managed the company’s external digital agencies and online operations, including: talent acquisition; social strategy; created CPA forecasting models and budgetSRAX (SaaS, social media loyalty, Martech) • Planning and executing a multi-channel customer acquisition strategy for a SaaS - based social loyalty platform • Developing messaging, channel mix, acquisition model and creative frameworkStylesight (Fashion, Style, SaaS) • Directly managed digital acquisition channels: search, social, targeted display • Assisting company in developing and integrating a global digital operationOther Clients: • (Zingby.com) Developed a go-to-market strategy and business plan for a pre-launch social networking startup targeting multinational business professionals (Consumer, Social, China) • Worked with a digital agency (Source Marketing) to optimize their clients’ analytics and behavioral insights for social media, search and other sources (Analytics, Behavioral Analysis) • Designed a social media marketing program for a set of brands (Social, Branding)

Challenge: Increase awareness of IntraLinks new messaging, establish closed loop digital marketing reporting and significantly increase lead conversions, with a limited budget for this established pre-IPO company. Results:• Significantly increased quality lead generation from all sources, including: organic search, paid search, organic social marketing, social media marketing, content marketing• Developed a highly effective social media operation which diversified our brand messaging channels, increased quality web visits and lead conversions • Proposed, planned and lead the development of a completely revamped corporate website: Developed business requirements and product specification documentation while managing the project from inception to launch; Introduced the idea of a solutions focused message and navigation system; Website was entirely rewritten, restructured, redesigned and launched within 6 months• Launched and managed the company’s first blog and social platform and related editorial operations • Introduced new executive level online metrics and analytics reporting operations, dashboard and documentation.IntraLinks executed a successful IPO in August 2010.

Challenge: Stimulate the parent company's stagnant growth by conceiving, planning and executing an innovative and competitive search product capable of achieving substantial end-user adoption and reasonable monetary valuation.Response: Conducted market, competitive and feasibility analysis which resulted in Board approval to develop Twing.com - community search and discovery: A timely social search engine. • Responsible for the entire business unit, played a primary role creating the initial vision and brand of Twing.com, including market opportunity analysis, product positioning, business plan, go-to-market strategy, financial forecast & revenue model.• Lead a 35 person team through planning, development and launch • Responsible for leading strategy, marketing, business development, operations and P&L management. Annual operating budget exceeded $9MM.• Within 10 months of launch, Twing acquired an impressive user-base and became an authoritative social search engine and discovery portal.

Challenges: (1) Manage the company's strategic relationships and business operations in Shanghai, China; (2) Lead the development of a professional online social product that leveraged the company's existing data assets and technical resources.• Managed operations and P&L responsibility for the company’s Chinese Search Engine and Social Networking divisions located in Shanghai, China• Rose to the rank of #3 search engine in China behind Google and Baidu in 2006. This was achieved by establishing strong partner relationships, marketing and distribution• Responsible for building and maintaining strategic relationships, developing financial forecasts, hiring and personnel management of 15 employees• Legal corporate entity development and maintenance of the company’s wholly foreign owned enterprise in Shanghai (WFOE)Acquired in November 2008

Challenges: (1) Establish marketing and business analytics reporting operations for marketing, product and executive teams across multiple websites in 7 languages; (2) Act as De facto Product Manager of a consumer facing web search engine by developing the product's new vision, business and functional requirements. • Managed a multilingual team of analysts that established an analytics tracking and reporting system for multiple products requiring the analysis of non-standard conversion metrics.• Acting Senior Product Manager for the U.S. and 7 international versions of the search product (2006) – Accoona Search was named as one of Time's "50 Best Websites in 2006"• Derived business intelligence data used in the analysis of potential acquisition targets• Provided actionable analytic details to product and marketing teams• Played a primary role in the sale of Accoona’s U.S. and Chinese search products

- Launched and operated several small businesses in the food, recreation and entertainment industries- Work with primarily SMB businesses to optimize their digital marketing strategies and execution

Afternic: A groundbreaking domain aftermarket auction and community Challenge: Rapidly build and ramp up this business concept into a revenue generating consumer-to-consumer transactional domain exchange and community.• Operations Management: developed departmental requirements and goals in marketing, ad sales, customer service, business development and product development; hired and supervised managers in each department; managed day-to-day operations; lead daily/weekly team building meetings• Business Development: negotiated and managed business partnerships and contracts; developed strategic partnership programs including content distribution, affiliate and advertising; managed the development of partnership development programs from initial creation through completion• Marketing: directly managed internet media buying and planning operations - SEM, Display, Affiliate; analyzed direct marketing data for planning purposes; search engine optimization (SEO); coordinated creative developmentAfternic went live in December 1999 and was successfully acquired by Register.com in September 2000

Product Manager • Worked closely with business units in the development of their products, assigned resources and integrated them into the production schedule• Analyzed and reported site analytics to the heads of all major departments• Project management of business development, sales and marketing projects• Direct supervision of creative and technical development team• Involved in the early-stage development of Marketing, Business Development and Ad Sales Products. Products included were direct response promotions, sweepstakes, advertising creative, marketing content, live events, and web updatesCompany launched a successful IPO in November 1998

• Project and account management of web development and promotion initiatives for companies ranging from startup to Fortune 500; managed up to 30 projects simultaneously• Developed project timelines, budgets and reporting from proposal to completion; ongoing account management; developed and reported monthly/quarterly revenue projections• Developed and negotiated business proposals with existing and new clients• Advised clients on integrating internet based marketing with traditional marketing strategies• Clients included ABN AMRO, Lockheed Martin, Novartis, Avis, Harry’s Shoes, Solgar Vitamins, Neustar, Crum & ForsterPlanet Access was successfully acquired by a publicly traded company in 1998

• Developed conferences related to competitive telecommunications issues; created direct and internet-based marketing materials; negotiated venue relationships; recruited executive level speakers; managed events from concept through completion - speakers and attendance were represented by international group of telecom leaders• Consulted with leading telecommunications companies on competitive industry issues, including Number Portability and the Internet• Trained the personnel of small to large companies on using the internet as a commercial and research tool• Conducted competitive intelligence and market analysis regarding market share opportunities and potential barriers for companies entering the internet space• Consulting clients included FIND/svp, AT&T, Lucent and Telcordia (now Ericsson)