Kevin Sheehan Email & Phone Number

Providence, Rhode Island, Us

Marketing leader focused on raising visibility and favorability of Citizens Commercial and Investment Banking capabilities.Partnered with internal subject matter experts to develop Citizens proprietary insights and ideas to position the bank as a trusted advisor on a wide range of topics including commercial and investment banking. Developed omni-channel campaigns to promote insights and drive website and social visits. Partnered with local and enterprise sponsorship teams to plan and maximize bank investment in sponsorship and events/experiences. Developed Salesforce.com data hygiene processes to enhance campaign effectiveness through marketing automation.

White Plains, New York, Us

Built out the Marketing team and supporting infrastructure to drive growth of internal originations. Worked closely with external IT consultants, VP of Data, COO/CFO and SVP of Origination to standup Salesforce CRM, develop and cleanse a prospecting database and develop/execute omni-channel marketing plans.✔ Launched Salesforce CRM with CTI integration after documenting and standardizing the origination process. Merged multiple prospect databases and deduplicated records. Enhanced database using USPS address standards and appended Experian, permitting and title data. Designed marketing plan for the internal origination team. Launched multiple direct mail campaigns targeting cell site owners to raise brand awareness and grow acquisitions.✔ Launched Salesforce Pardot for email campaign execution. Leveraged system to deliver thought leadership content (articles/case studies) to enhance company brand and reputation.

Bridgeport, Ct, Us

Orchestrating, developing, building, and executing marketing strategies for increasing new client acquisition, retention, and product cross-selling. Provided dotted-line oversight to Communications, Digital Marketing, and Analytics teams. Reported indirectly to the Chief Marketing Officer. ✔ Developed and implemented comprehensive marketing plans for four commercial lines of business. Launched fourteen multichannel campaigns to stimulate organic growth. Obtained approvals and commercialized nine new products, partnering with Product Management to develop the Commercial Product Roadmap. Implemented cross-sell campaigns for each product.

Brookfield, Wisc., Us

Developed and executed the strategic marketing plan for penetrating new market segments in healthcare and technology with a focus on attracting large enterprise clients, an area in which the company had limited exposure. Coordinated sales, product management strategy, and social planning activities. Managed a multifunctional team and a multimillion-dollar budget. Participated in tradeshows and facilitated timely deal closings.✔ Developed and implemented an effective strategy for attracting large clients, which included executing direct sales, digital, and social event campaigns to build a pipeline of qualified clients. Stood up Salesforce CRM for the first time, improved system functionality, incorporated analytics, and introduced use of D&B business information into sales and marketing process.

Norwalk, Ct, Us

Crafted strategies for cross-selling products and services for 12 different business areas within the GECA segment, in addition to serving as point person for cross-selling between GECA, GE Industrial, and all other GE businesses globally. Led cross-functional marketing team and collateral resources. Partnered with Commercial Sales Leaders to increase internal communications and enhance multiproduct sales opportunities in a $29.3B lending business.✔ Grew internal Cross-Sell Program from by $600M in the first two years. Created, implemented, and administered a comprehensive program for optimizing cross-selling engagement, which included metrics and incentives for Commercial Sales Leaders.

Schenectady, Ny, Us

Led analysis competitor products and services, assessed existing strengths and shortfalls of existing offerings, and partnered with Product Management to develop and execute a multigenerational plan to improve competitiveness, launch products and enhancements, and improve production processes. Collaborated with Marketing Communications on the execution and launch of innovative strategies.✔ Grew year-over-year revenues representing 21% CAGR. Executed new product introductions, which reduced client OPEX, increased wind energy turbine production, improved electric grid compliance, and enhanced technician ergonomics. Maximized revenue per sales representative by implementing a sales effectiveness program focused on targeting, coverage, and customer metrics. Created wind turbine competitor profiles by gathering competitive intelligence through sales proposal analysis and voice-of-customer interviews with OEMs and independent service providers.

Norwalk, Ct, Us

Maintained a strong focus on penetrating the Nonprofit Services (Colleges and Universities) arena and rapidly scaling growth. Identified new markets, developed/introduced new products, and trained sales team. Led initiatives in the areas of business development, new product launches, market research, account servicing, and operational streamlining. ✔ Drove 550% growth in nonprofit sector volume and Industrial Development Bond Financing by 200% in one year. Increased Federal volume by 49% by introducing a new product to monetize energy performance contracts; utilized Six Sigma methodology to streamline processes in this highly regulated business.

Norwalk, Ct, Us

Developed and implemented new processes for increasing new product and service introductions, advancing scalability, accelerating new customer acquisition, and optimizing growth with existing customers. ✔ Established a new product introduction process (NPIP) to launch five new products and drive a $65M increase in volume in an 18-month period. Created updated product catalog and developed product training programs and materials for new and experienced sales representatives.

Norwalk, Ct, Us

Led new product development and created the go-to-market strategy, including the value proposition for each identified segment. ✔ Drove $280M in incremental finance revenue in the first year of development of the New Market Development Process. Closed an addition $70M in volume through two new product offerings.

Promoted to develop and introduce a new service offering that streamlined client interaction and speed up business growth. Directed an 11-person sales team and worked closely with national accounts to implement ecommerce and integrate offerings with in-house systems.- Dramatically grew Internet sales from $15M to $240M in only two years by upgrading and enhancing the GESupply.com website.- Successfully delivered $65M in first year sales in all ecommerce categories: traditional EDI, telephone keypad, remote inventory tracking and first-gen web resources; total sales of $390M during tenure.

Tasked to develop and implement a Multi-Generational Product Plan to upgrade the technology for a $160MM product line (Switchboards & Panelboards) with 30% market share. Lead a team of four designers in the creation of standard and custom designs for factory handoff and implementation. Partnered with Marketing to commercialize enhancements.- Conducted cost / benefit analyses, identified product line gaps by interviewing key customers to determined application solutions.- Integrated and launched 6 new components into existing product line and launched new panel board platform for commercial applications. Introductions delivered $9MM in growth.- Participated in Sales calls to present enhancements to key national accounts and prospects.

Selected to lead the design and integration efforts of enhanced circuit breaker solid state trip units for power management system integration. Designed, tested and integrated new trip units into circuit breakers, panelboards and power management systems.- Designed trip units for four breaker frame sizes with two configurations per breaker.- Worked closely with equipment and power management teams to integrated and test designs in production equipment.- Visited multiple customer sites to oversee initial installations.

Promoted to lead test development and testing activities of FAA certified equipment repair shop. Managed team of 8 Test Equipment Engineers in the planning, development, and introduction of production test equipment. - Directed the activities for subassembly test equipment and development for 5 production programs.- Implemented state of the art environmental stress screening program for high failure rate power supply units and reduced field failure rates by 60 percent.

Hired to design Full Authority Digital Engine Control components for Commercial Jet Engines. Designed new control system components utilizing latest technology. - Designed Central Processing Unit board for Full Authority Digital Engine Control (FADEC) for the CF6 GE Aircraft Engine. - Leveraged existing designs to design custom integrated circuits and hybrid components.