Kevin is a 5x VP/SVP of Marketing, GTM strategist, integrated marketing expert, and ex-journalist. He's led multiple start-up and scale-up marketing teams through launches, rounds of funding, and successful exits. He is now the head of growth for Formations, the financial platform for the self-employed. Kevin has made the bold and admirable decision to write this entire summary in the third person.Kevin has spent over 15 years managing marketing teams and strategic initiatives, developing cross-company processes, and writing Linkedin bios in the third person. His experience as a marketing executive is fueled by creativity, a strong understanding of the B2B marketing funnel, and a people-first approach to data-driven marketing.Kevin, who is holding true to this whole "3rd person" thing, led marketing for Ally.io through it's acquisition by Microsoft, Simply Measured through it's acquisition by Sprout Social, and Tagboard through rapid growth and a successful pivot. Kevin has published dozens of industry reports referenced by media outlets such as The Wall Street Journal, AdAge, Techcrunch, and New York Times. Kevin is a regular industry speaker, was the host of Simply Measured's annual LIFT conference, and used to tell jokes on stage to boost his self-esteem.Kevin has also guest lectured marketing and communication classes at University of Washington, Carroll College, Ball State University, Bellevue College, City University, and General Assembly.Kevin, who is really beating this "3rd person" horse to death, also worked as Jerry Seinfeld's limo driver once in college, and in 2006, Forrest Whitaker told him he was "pretty funny"...Forrest Whitaker is the authority on comedy, so that's probably the most important part of his resume.