Kevin Spencer Email and Phone Number
10 years of experience building and managing lean content creation and social teams in fast-paced start-up environments in both the DTC and digital publishing spaces. My track record of fast internal promotion is a result of the hard work, dedication, and grace under pressure that I bring to any challenge, regardless of the industry or topic at hand. I pride myself on being an effective and thoughtful leader who's not afraid to get his hands dirty with content creation, scheduling, and anything else that needs to be done to help bring the team across the finish line. I believe in strong mentoring of junior employees, providing them with transparency and participation to foster both professional and commitment to company vision and initiative. At The Underwear Expert, I cut my teeth and learned to be scrappy in a DTC startup with a headcount of four. We had fun, got creative, and tested our ideas in order to find and keep an audience of potential buyers of our subscription product. At Ranker, I joined a nimble and laser-focused audience team that was 'winning' the internet every day by approaching data analysis in an incredibly deep and thoughtful way, allowing us to deliver on both social KPIs and business and revenue goals. I adapted their philosophy of doing more of what works, less of what doesn't, and using numbers over anecdotes to make that determination. I added newsletter strategy and execution to my wheelhouse of knowledge and I developed my skills in paid social. At Outside, I used my knowledge and experience to completely overhaul Outside's approach to social media, working to educate the broader team on best social practices and creating efficient and meaningful systems of reporting. With my promotion to senior manager, I applied these new tactics and processes to Outside Interactive's broader portfolio of brands. I built out the social team, hiring and managing a talented roster of social media employees and independent contractors. I'm ready for the next challenge. Whether it’s a full-time role or consulting, let’s discover how I can make your days easier and your mission a success.
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Senior Content StrategistLa Times StudiosLos Angeles, Ca, Us -
Senior Social Media ManagerOutside Apr 2023 - Aug 2024Boulder, Colorado, UsIn this role I oversaw social strategy for Outside's portfolio of outdoor and lifestyle brands in addition to continuing to run Outside Magazine social media. In the absence of a social media director at either the corporate or brand level, I took on many of those traditional responsibilities and reported to Outside Interactive's director of audience. Responsibilities included hiring and managing a small and nimble of contractors and part-time employees, setting and managing budgets, and building, executing, and analyzing bespoke social strategies for my entire portfolio of brands, including the launching of Tik-Tok channels for three flagships. -
Social Media ManagerOutside Jun 2021 - Apr 2023Boulder, Colorado, Us- Oversaw an extremely lean team, using deep data analysis to work efficiently and effectively.- Worked cross-functionally with the editorial teams to elevate and showcase the best of Outside Magazine across the social landscape, creating and scheduling a high-volume across Facebook, Twitter, and Instagram- Overhauled an Instagram account of one million followers using a combination of online content and UGC to drive 20x engagement and 10x traffic- Used analytics and guerilla tactics to successfully grow Facebook traffic and engagement for Outside Magazine against the tide of industry-wide shrinking social returns -
Senior Manager, Publishing Operations - Audience DevelopmentRanker Jul 2017 - Jun 2021Los Angeles, Ca, Us- Paid social and emerging platforms- Email marketing / newsletter strategy- Flagship Instagram verticals: @Ranker & @Watchworthy- Affiliate strategy and execution -
Co-FounderWeho'S Nights In (Fundraiser / Charity) Mar 2020 - Sep 2020Successfully raised $30k in a four week period, while creating a virtual community for those in isolation.Created and activated a fundraiser on a volunteer basis in support of the out-of-work bar workers of West Hollywood due to the Covid-19 shutdown. Utilized social networks and live events on Instagram / Facebook to raise money for those in need of immediate assistance in the form of Target gift cards to be used for food, medicine, and other essentials while waiting for government support.
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Content ProducerThe Underwear Expert Jan 2016 - Jul 2017Brooklyn, Ny, Us- Produced all product-related content across multiple social platforms including YouTube, Facebook, and Instagram.- Hosted weekly informational About the Brand series, and filled in for host for popular Boxers or Briefs. -- Coordinated, produced, and hosted twice-weekly Facebook live segments. - Oversaw product inventory and coordinated production of monthly e-catalogue photo shoots.- Coordinated a 100 member social influencer program, managing on-boarding and continued involvement -
Event ManagerThe Catering Consultant Jan 2012 - Jan 2016- Assisted owner Kevin Charbonneau with the set-up, activation, and execution of high-end events for clients such as Lexus, Westfield, Wolfgang Puck, and the grand opening of Tom Bradley Terminal 5 at the Los Angeles International Airport.- Managed and coordinated multiple vendors per event in order to maintain a smooth flow and a pleasant environment for the client and attendees.- Assigned as one of three shadows for the VIP clients at all Lexus events in order to ensure all of their needs were met in a sophisticated and immediate fashion.- Chosen as one of a select group of traveling coordinators for jobs in New Orleans, San Francisco, and Boston.
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ProducerCool Kid Adjacent (Youtube Channel) - 11K Subscribers Apr 2015 - Oct 2015- - Write, Produce, and Edit various comedic shorts relating to the queer and creative Los Angeles experience. - Wrote and produced the 15-minute short 'The Good Waiter'. Created and executed a successful, month-long $15,000.00 IndieGoGo campaign using original photo and video content across all social media platforms.- As of this writing 'The Good Waiter' has received over 2mm views on YouTube- Managed all aspects of pre-production including budget, location permitting, equipment, casting, and hiring of crew.- Produced and executed a three-day, multiple location shoot
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Admissions Proficiency AnalystNorton Norris Inc Apr 2013 - Aug 2015Chicago, Illinois, Us- Traveled nationwide visiting campuses of multiple for-profit vocational colleges as an undercover secret shopper and evaluated the initial admissions process of each campus. - Independently set and executed an intricate travel and appointment schedule; created and executed alias interviews with admission representatives.- Completed extensive and detailed written reports for each campus interview based upon a predetermined set of criteria.- Received multiple "blue-ribbon" bonuses based upon excellent and extraordinarily thorough evaluations. -
On Site Promotional RepresentativeAnheuser-Busch Jun 2010 - Jun 2013St. Louis, Mo, Us- Traveled nationwide (NYC, Orlando, Aspen, Los Angeles) to various tradeshows and expos as a representative of the Bud Light "Six-Pack Boys."- Sampled product to the consumer as a means of direct engagement and education about the Budweiser brand- Participated in live contests and PPG giveaways in order to generate excitement, enthusiasm, and future consumer loyalty- Continually exceeded daily and weekly target goals for engagement and giveaways -
Design CoordinatorAmazing Grace Design Oct 2012 - May 2013- Served as the sole assistant to owner Debra Parr in the interior design devision of her event planning company- Suggested and helped to execute company website overhaul and relaunch- Sourced, hired, and coordinated all vendors for client projects; audited vendor list and sourced replacements when possible in order to reduce budgets while maintaining quality and reputation- Sourced, shopped, and purchased materials for all client projects using intuition and initiative under the direction of Ms. Parr
Kevin Spencer Education Details
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Marymount Manhattan CollegeTheatre/Theater -
The Catholic University Of AmericaPolitical Science And Government -
Cheshire High School -
Marymount Manhattan CollegeBachelor'S Degree
Frequently Asked Questions about Kevin Spencer
What company does Kevin Spencer work for?
Kevin Spencer works for La Times Studios
What is Kevin Spencer's role at the current company?
Kevin Spencer's current role is Senior Content Strategist.
What schools did Kevin Spencer attend?
Kevin Spencer attended Marymount Manhattan College, The Catholic University Of America, Cheshire High School, Marymount Manhattan College.
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