Kevin Roe Email & Phone Number

Irving, Texas, US

New York, New York, US

Directed customer acquisition and retention marketing programs with a focus on generating qualified leads for distributed agent field sales team.

Woodland Hills, California, US

Headed CRM and performance marketing programs across US consumer and B2B segments as part of Omnicom’s multi-agency holding company relationship with AT&T.

Columbia, MD, US

Managed and grew agency’s largest CRM and data management account, AT&T, which also included DIRECTV, Cricket Wireless and Warner Media.

Delivered advisory services on a range of marketing, experience and sales engagements for leading brands such as H&R Block, Under Armour and Ulta Beauty as an independent consultant.

Playa Vista, California, US

Led client services team and organic growth for leading influencer marketing agency across clients such as AT&T, Mattel, NBCUniversal, Disney, 21st Century Fox and HP.

New York, NY, US

- Served as acting general manager for the 225-person Razorfish Austin office, responsible for P&L management and growing revenue by 30% in two years.- Led the six-agency integrated Publicis Power of One pitch for USAA, to secure a long-term AOR relationship encompassing all creative, media, direct marketing, and PR.- Secured new digital agency of record.

New York, NY, US

Drove launch of Google Motorola’s flagship Moto X smartphone, supervising a cross-agency Publicis team spanning e-commerce (creative and platform implementation), media buying/planning, social media, digital advertising, and cross-channel analytics/reporting. The campaign was a shortlisted finalist in the 2014 Cannes Innovation awards category.

New York, NY, US

- Grew Samsung account from a fast-turnaround project into a mature, digital AOR relationship in less than six months and built out a fully integrated, 90-person Razorfish team responsible for all of Samsung’s digital marketing efforts. Propelled brand to a leadership position in the smartphone category through Razorfish’s work on the Effie-winning Galaxy.

New York, NY, US

Served as global lead for the Research In Motion (BlackBerry) social media AOR relationship, responsible for strategic planning and execution of both B2C and B2B social media marketing programs and all community management across North America, Europe, Asia-Pacific, and Latin America.

New York, NY, US

- Oversaw digital marketing, e-commerce and web development client engagements for First National Bank of Omaha, Ameriprise, Dell, and Lamar Advertising.- Augmented revenue by over 50% in year one of client retainer relationship by selling in additional social media, digital advertising creative, email marketing, campaign analytics, site optimization.

- Led B2B marketing and channel development efforts to grow regional revenue and client base for NMS, an early-stage social media strategy, community management and content agency. NMS was purchased by the Meredith Corporation in 2007 and merged into the Meredith Xcelerated Marketing (MXM) agency services division.- Key clients included Anheuser-Busch.

US

- Led B2B channel marketing and development activities as third full-time employee and founding management team member of venture-backed, social media listening market research startup. - Umbria used natural language processing (NLP) and machine learning technologies to mine the conversations of the online community (blogs, message boards, etc.) to deliver.

Toronto, Ontario, CA

- Managed all marketing/communications and community management for CBC’s digital media properties across the Canadian public broadcaster's national and regional networks and stations.- Developed cross-channel marketing campaigns to publicize programming on CBC’s primary TV/radio networks and digital media channels.- Led redesign of the cbc.ca website.