Kevin Stehl Email and Phone Number
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Digital Product and Marketing Executive with 15+ years experience in Financial Sevices. Additional cross-functional experience in IT and Sales. Proven success in leading high performing teams that consistently meet or exceed objectives. Expertise in growing revenue, improving profitability and building strong client relationships.Highlights• Managed ING DIRECT flagship digital product, Orange Savings Account, to aggressive growth and profitability over a 6 year period• Doubled checking account acquisition growth YOY while simultaneously decreasing acquisition cost• Drove 83% increase in cross-sell of bank products to card customers• Led new product launch of ING DIRECT Kids Savings Account• Efficiently managed annual marketing budgets up to $89MM• Led IT development team to 37% increase in throughput and double key customer satisfaction metric• Co-creator of innovation tool and process for ING DIRECT• Led acquisition marketing team through ownership change and brand conversion from ING DIRECT to Capital OneSpecialties: Product Marketing, Digital Marketing, Digital Product Management, Product Management, Project Management, Strategic Planning , Online Banking, New Product Development, Mobile Innovation, Mass Media, Direct Marketing, Quantitative Analysis, Leadership Development, Marketing Budget, Loyalty & Retention, P&L Management & Growth, Customer Experience, Software Development, Kanban, Agile, Scrum, DevOps, Web Analytic & Conversion, Multi-channel Marketing, Budget Analysis, Business Analysis, eMarketing, Indusgtry Analysis, Online Advertising, Marketing Strategy & Execution, Website Development, Mentoring and Coaching, Sales Management, Team Building, Process Improvement
Secu Credit Union
View- Website:
- secumd.org
- Employees:
- 502
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Secu Credit UnionPhiladelphia, Pa, Us
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Chief Product OfficerSecu Credit Union Nov 2024 - PresentLinthicum, Md, Us
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Senior Vice President, Chief Strategy And Experience OfficerSecu Credit Union Jan 2023 - Nov 2024Linthicum, Md, Us
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Svp, Corporate Strategy & PerformanceSecu Credit Union Jan 2022 - Dec 2022Linthicum, Md, Us
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Vice President Of Business IntelligenceSecu Credit Union Jun 2020 - Jan 2022Linthicum, Md, Us
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Vice President Of Corporate StrategySecu Credit Union Jan 2020 - Jun 2020Linthicum, Md, Us
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Vice President Of Digital Banking And PaymentsSecu Credit Union Jan 2019 - Jan 2020Linthicum, Md, Us
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Vice President Of Marketing, Product And DigitalSecu Credit Union Jul 2017 - Jan 2019Linthicum, Md, UsLead multi functional team to deliver industry-leading products, marketing and digital experiences • Regular interactions with CEO and Board• Initiated a successful re-organization from function based to Customer Life-cycle bases• Launched a new online banking and mobile app platform that drove customer satisfaction and app store rating increases• Launched responsive marketing site that simplified the user experience• Achieved 3% Member growth – top among regional credit unions• Implemented a value-based cost-per-account methodology in the marketing area • Created organization shift to Customer Experience (CX) focus
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Vice President, Digital BankingSecu Credit Union Feb 2017 - Jun 2017Linthicum, Md, Us
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Assistant Vice President, Digital ExperienceSecu Credit Union Oct 2015 - Jan 2017Linthicum, Md, UsCreated a highly effective digital team of 7 direct reports• Staffed team and created structure from previously ignored area• Implemented Agile and Kanban methodologies within a highly collaborative consortium (CUSO) environment• Delivered new online account opening platform that increase opening by 13%• Launched responsive loan applicationTeam covered 4 main disciplines:• Digital Marketing• Digital Acquisition• Digital Member/Customer experience (online and mobile)• Stability of the digital platform (break-fix)
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AdvisorGlide Jan 2023 - Present -
AdvisorQuiltt Apr 2020 - PresentNyc + Dallas, Us -
Director Of Development, ItCapital One Oct 2014 - Sep 2015Mclean, Va, UsLead team of Java and Profile developers responsible for all urgent/emergency development issues related to production defects.• Used Agile Development methods, both Scrum and Kanban techniques.• Fast paced development (1 week sprints).• Increased team throughput (story points) 37% in first 10 months.• Doubled customer (internal stakeholder) satisfaction. • Introduced Kanban method to team to improve efficiency by 18% -
Director Of Customer Acquisition Marketing – Marketing & AnalyticsCapital One Jun 2012 - Sep 2014Mclean, Va, UsDirected team responsible for marketing strategy and execution of acquisition of all deposit customers for the national digital bank, Capital One 360. Role broadened over time to also support retail branch bank business. • Efficiently utilized $70MM in marketing spend to acquire 400K target customers. • Revised monthly account and balance forecasts process to reduce average variance by 45%. • Handled all acquisition marketing of retail products to prospects and existing Card customers.• Devised marketing strategy and execution for 15 branch openings per year, resulting in an average of 60% incremental increase in account opening during the first 90 days. • Effectively coached team of 5 direct reports, from Associate to Sr. Manager level, as well as brand and product team partners. • Utilized offer, positioning, messaging, product, call to action and targeting strategies across channels such as mass media, search, display, direct mail, newspapers and experiential tactics.• Doubled checking account growth from 2012 to 2014, while improving checking efficiency by 22%. • Conducted deep analysis of marketing campaigns based on numerous variables to derive break-through insights.
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Senior Digital Product Manager (Savings) – Marketing & AnalyticsIng Direct Usa Nov 2007 - Jun 2012Responsible for all product development and marketing related to savings products. • Created My Savings Goals, a digital feature that allows Customers to create and achieve personal savings goals. Resulted in improved retention and additional data collection for the 800K+ Customers that utilized the feature. • Implemented a dormant account charge that generated over $2MM in annual non-interest income.• Achieved an acquisition cost 55% lower than competitors. Reduced acquisition costs by 24%.• Developed and launched Kids Savings Account, an online saving platform for children. • Collaborated with the FDIC on an initiative to market savings product to the under-banked population. • Efficiently managed $33MM to $89MM in annual marketing spend to grow deposit portfolio balances from $37B to $70B
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Digital Product Manager (Orange Savings Account) – Marketing & AnalyticsIng Direct, Wilmington De Usa Sep 2006 - Oct 2007Managed the Online Savings Account.• Achieved corporate deposit goals for the Orange Savings Account.• Contributed to net annual deposit growth of $1B to $12B, in line with annual strategy.• Managed marketing and product strategies for new customer acquisition. Led to 400K - 1.2MM new customers acquired annually.• Managed marketing campaigns and product features to generate $500MM in deposits from existing customers• Recognized and implemented strategy changes based on competitive and economic environment.• Drove existing customers from paper-based to digital channels leading to $2.6MM reduction in annual operational expenses.
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Deposit Retention Manager – Marketing & AnalyticsIng Direct, Wilmington De Usa Jan 2006 - Aug 2006Accountable for managing retention of funds in the deposit business line.• Created strategy and executed marketing plans spanning across numerous departments and channels.• Led deep/up-sell marketing initiative.• Created model for customer’s attrition behavior that influenced marketing campaigns.• Introduced retention features on web and sales channels.
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Business Analyst Ii – Sales DevelopmentIng Direct, Wilmington De Usa Apr 2004 - Dec 2005Responsible for all enterprise projects that impacted the Sales team.• Led a team that saved over $1.2MM in year over year operational expenses for annual tax statements.• Steered the Electric Orange Checking product launch in the Sales Center.• Co-created a process and system, called Innovation Pipeline that allowed all Associates to submit ideas for improvement.
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Assistant Coach – Call CenterIng Direct Dec 2002 - Mar 2004Amsterdam, North Holland, NlCo-managed a team of 10-25 Sales Associates.• Recognized consecutive months for leading the top performing team in the bank. • Responsible for escalated supervisor calls.• Managed inbound and outbound sales teams. -
Sales Associate – Call CenterIng Direct Jun 2001 - Nov 2002Handled communication with clients.• Assisted existing clients with maintenance of accounts and cultivated new clients.• Selected to be a member of the priority home equity loan sales team.• Managed testing of web based lending tools.
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Marketing, Public Relations And MembershipDelaware Center For The Contemporary Arts May 2000 - Jun 2001Wilmington, De, Us• Responsible for public relations and marketing, membership duties, in-house design, and minor fund-raising• Duties included working with national and local press to promote exhibitions and special events; updating website, creating monthly ads for multiple publications; creating copy, editing and design of newsletter
Kevin Stehl Skills
Kevin Stehl Education Details
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Mit Sloan Executive EducationArtificial Intelligence: Implications For Business Strategy Program -
The Wharton SchoolStrategy And Management For Competitive Advantage
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Cardwell 306 Leadership SchoolLeadership
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Alfred Lerner College Of Business & Economics At University Of DelawareMasters Of Business Administration
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Washington CollegeArt
Frequently Asked Questions about Kevin Stehl
What company does Kevin Stehl work for?
Kevin Stehl works for Secu Credit Union
What is Kevin Stehl's role at the current company?
Kevin Stehl's current role is Servant Leader | FinTech Advisor | Strategist | Customer Centric | Product | Data-driven | Ex-ING DIRECT | Ex-Capital One.
What is Kevin Stehl's email address?
Kevin Stehl's email address is ks****@****ect.com
What is Kevin Stehl's direct phone number?
Kevin Stehl's direct phone number is +141027*****
What schools did Kevin Stehl attend?
Kevin Stehl attended Mit Sloan Executive Education, The Wharton School, Cardwell 306 Leadership School, Alfred Lerner College Of Business & Economics At University Of Delaware, Washington College.
What are some of Kevin Stehl's interests?
Kevin Stehl has interest in Children, Economic Empowerment, Environment, Arts And Culture, Health.
What skills is Kevin Stehl known for?
Kevin Stehl has skills like Banking, Business Analysis, Management, Leadership, Strategy, Product Marketing, Marketing, Customer Experience, Analytics, Process Improvement, Risk Management, Customer Service.
Who are Kevin Stehl's colleagues?
Kevin Stehl's colleagues are Gianela Espinosa, Mitchell Shelton, Geeta Lalwani, Colleen Dixon, Mircea Tudosescu, Larry Turner, Nicole Cawthorne.
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