Kevin Stehl Email & Phone Number

Philadelphia, Pa, Us

Linthicum, Md, Us

Linthicum, Md, Us

Linthicum, Md, Us

Linthicum, Md, Us

Linthicum, Md, Us

Linthicum, Md, Us

Linthicum, Md, Us

Lead multi functional team to deliver industry-leading products, marketing and digital experiences • Regular interactions with CEO and Board• Initiated a successful re-organization from function based to Customer Life-cycle bases• Launched a new online banking and mobile app platform that drove customer satisfaction and app store rating increases• Launched responsive marketing site that simplified the user experience• Achieved 3% Member growth – top among regional credit unions• Implemented a value-based cost-per-account methodology in the marketing area • Created organization shift to Customer Experience (CX) focus

Linthicum, Md, Us

Linthicum, Md, Us

Created a highly effective digital team of 7 direct reports• Staffed team and created structure from previously ignored area• Implemented Agile and Kanban methodologies within a highly collaborative consortium (CUSO) environment• Delivered new online account opening platform that increase opening by 13%• Launched responsive loan applicationTeam covered 4 main disciplines:• Digital Marketing• Digital Acquisition• Digital Member/Customer experience (online and mobile)• Stability of the digital platform (break-fix)

Nyc + Dallas, Us

Mclean, Va, Us

Lead team of Java and Profile developers responsible for all urgent/emergency development issues related to production defects.• Used Agile Development methods, both Scrum and Kanban techniques.• Fast paced development (1 week sprints).• Increased team throughput (story points) 37% in first 10 months.• Doubled customer (internal stakeholder) satisfaction. • Introduced Kanban method to team to improve efficiency by 18%

Mclean, Va, Us

Directed team responsible for marketing strategy and execution of acquisition of all deposit customers for the national digital bank, Capital One 360. Role broadened over time to also support retail branch bank business. • Efficiently utilized $70MM in marketing spend to acquire 400K target customers. • Revised monthly account and balance forecasts process to reduce average variance by 45%. • Handled all acquisition marketing of retail products to prospects and existing Card customers.• Devised marketing strategy and execution for 15 branch openings per year, resulting in an average of 60% incremental increase in account opening during the first 90 days. • Effectively coached team of 5 direct reports, from Associate to Sr. Manager level, as well as brand and product team partners. • Utilized offer, positioning, messaging, product, call to action and targeting strategies across channels such as mass media, search, display, direct mail, newspapers and experiential tactics.• Doubled checking account growth from 2012 to 2014, while improving checking efficiency by 22%. • Conducted deep analysis of marketing campaigns based on numerous variables to derive break-through insights.

Responsible for all product development and marketing related to savings products. • Created My Savings Goals, a digital feature that allows Customers to create and achieve personal savings goals. Resulted in improved retention and additional data collection for the 800K+ Customers that utilized the feature. • Implemented a dormant account charge that generated over $2MM in annual non-interest income.• Achieved an acquisition cost 55% lower than competitors. Reduced acquisition costs by 24%.• Developed and launched Kids Savings Account, an online saving platform for children. • Collaborated with the FDIC on an initiative to market savings product to the under-banked population. • Efficiently managed $33MM to $89MM in annual marketing spend to grow deposit portfolio balances from $37B to $70B

Managed the Online Savings Account.• Achieved corporate deposit goals for the Orange Savings Account.• Contributed to net annual deposit growth of $1B to $12B, in line with annual strategy.• Managed marketing and product strategies for new customer acquisition. Led to 400K - 1.2MM new customers acquired annually.• Managed marketing campaigns and product features to generate $500MM in deposits from existing customers• Recognized and implemented strategy changes based on competitive and economic environment.• Drove existing customers from paper-based to digital channels leading to $2.6MM reduction in annual operational expenses.

Accountable for managing retention of funds in the deposit business line.• Created strategy and executed marketing plans spanning across numerous departments and channels.• Led deep/up-sell marketing initiative.• Created model for customer’s attrition behavior that influenced marketing campaigns.• Introduced retention features on web and sales channels.

Responsible for all enterprise projects that impacted the Sales team.• Led a team that saved over $1.2MM in year over year operational expenses for annual tax statements.• Steered the Electric Orange Checking product launch in the Sales Center.• Co-created a process and system, called Innovation Pipeline that allowed all Associates to submit ideas for improvement.

Amsterdam, North Holland, Nl

Co-managed a team of 10-25 Sales Associates.• Recognized consecutive months for leading the top performing team in the bank. • Responsible for escalated supervisor calls.• Managed inbound and outbound sales teams.

Handled communication with clients.• Assisted existing clients with maintenance of accounts and cultivated new clients.• Selected to be a member of the priority home equity loan sales team.• Managed testing of web based lending tools.

Wilmington, De, Us

• Responsible for public relations and marketing, membership duties, in-house design, and minor fund-raising• Duties included working with national and local press to promote exhibitions and special events; updating website, creating monthly ads for multiple publications; creating copy, editing and design of newsletter

Executive Education, Artificial Intelligence: Implications For Business Strategy Program

Executive Education, Strategy And Management For Competitive Advantage

Leadership

Mba, Masters Of Business Administration

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