Kevin Sugrue Email & Phone Number

London, Gb

London Area, United Kingdom

Consultancy and marketing strategy, including brand repositioning and insight application for Fifty Technology. We specialise in audience insight and segmentation, using AI across social media and digital behaviour data. Applying this across omnichannel media planning and optimisation. I've written entries and achieved 10 industry awards; 3 Gold, 1 Silver and 6 Finalist. Including Best Use of Research, Best Use of Data, Best Use of Analytics, Best Use of AI, Best ROI, Agency of the Year, and Ad Tech Company of the Year.

London Area, United Kingdom

- I led the international Ad Testing Practice for EMEA & APAC at Dynata, formerly known as Ameritest. I direct the team across end-to-end ad evaluation projects for major clients in multiple industry sectors. I provide product development and innovation, refining and expanding our product suite, including the use of generative AI. I set the strategy and guide implementation of our KPI benchmarks and norm development internationally. I provide thought leadership and speaking at events (Quirks London, Dynata US, Memex Berlin, IIEX APAC)- Colleagues in each of 27 markets provide sales opportunities I support with pitch proposals and guidance, when audience insight, creative advertising, media and digital marketing expertise is required.

London, England, United Kingdom

- I led digital analytics and insight for the Agency industry sector (Media, Digital, Advertising, PR). - Achieving over 20% growth in the first 12 months. - Thought leadership, case study provision, speaking at events and presenting webinars.- My strategy, industry expertise and pitch support guided the success of the international sales team (Go To Market = 34 account managers and sales managers).- I learnt the Similarweb digital platform; reporting SEO, Display and Keyword analytics across all industries and countries.- I was assigned 4 different bosses over my initial 18 months, as the business rapidly evolved in the run-up to a successful IPO. With the company listed on the NYSE, my job relocated to New York in August 2022 and I said thank you for the digital analytics education.

London, United Kingdom

- I led consumer insight & strategy, audience segmentation and media evaluation for several key clients for IPG Mediabrands; across McCann, UM and Initiative for EMEA and beyond.- My clients included: Amazon, Canada Goose, Casumo, Dorchaster Group, ExxonMobil, Lego, Lockheed Martin, Spotify, Tata Communications, Unilever and UPS.- I provided media strategy and audience & behavioural insight; commissioning primary research, evaluating media performance and developing media effectiveness using media planning & research tools. - I led a highly diverse international team and service a client base across multiple sectors; solving problems and delivering actionable, insight-based, recommendations. - I built a business portfolio and provided consultancy that doubled revenue. - I worked in a highly collaborative manner with senior stakeholders and their other agency partners, a true trusted adviser.- I hired, managed and trained an excellent team of insight & analysis execs and managers.

London, United Kingdom

- Helping brands and organisations to be disproportionately successful through media investment: UK Government, Xbox, Microsoft, Kellogg's, British Gas.- Getting under the skin of consumer perception and behaviour.- Heading the Evaluation & Data Intelligence Team within the Strategy Department.- Directing research projects across fieldwork, data analysis and insight reporting.- Finding compelling answers to interesting brand problems.- Evaluating the performance of brands, through Paid, Owned and Earned media channels.- Informing & guiding client media investment decisions across digital, broadcast and shopper.- Adding analytical rigour to strategic planning and brand consultancy.

London, United Kingdom

Creative strategy, consultancy, directing insight and planning; guiding and informing advertising, media, brand and product performance.Clients include:PeugeotDawn FoodsNokia & Microsoft Mobile

London, United Kingdom

I provided strategic direction & insight for brands; understanding their target audience and improving the performance of their marketing campaigns. I worked with blue chip clients and their advertising and media agency partners. Delivering measurably improved results across all media touchpoints; from TV, to digital and the point of sale in-store. My analytical skills and work with statisticians identified competitor strengths and guided advertising success for my clients. I led a dedicated team and built strong client relationships.

London, United Kingdom

At Millward Brown I led a large team working across advertising and brand strategy & insight. Through a combination of advertising and media knowledge, sector expertise and the ability to build trust and influence among senior stakeholders; measurable campaign and brand success was achieved. My main client were Vodafone and they kindly reported that the work of my team and myself merited 94% client satisfaction in our review. A result no other director or team delivered in Europe. This was achieved through informed and insightful hard work. Clients:- BBC Worldwide- BT (Vision, Inifinty, Calls)- Capital One- Levi's Europe- Nokia- Virgin Media- Vodafone

A consultancy offering brand strategy, consumer insight and marketing campaign development, on and offline.Client projects include:Waitrose (John Brown Media)Aston Martin (John Brown Media)Vodafone (The Marketing Store)McDonald's (The Marketing Store)BT (Agency.com)Prudential (TBWA\)Cayman Islands Tourism (Crazy Horse)Standard Life (Meteorite)

London, United Kingdom

At Phones 4u I developed the most successful advertising campaign in UK mobile retail for over 4 years running.The team of agencies supporting me were WCRS, Media Vision, Zebra Crossing, Millward Brown, 2CV and Market Tools.As well as briefing all the advertising and ensuring integration with the digital and dm teams. I oversaw the media agency for all advertising campaigns. My work also included customer segmentation, brand tracking and campaign evaluation.The results delivered were recognised by several awards:- The Marketing Society Award For Excellence in Advertising- Mobile News gold award winner (2 years in succession)My advertising generated positive growth in brand consideration at more than double the efficiency of the work from Vodafone, Orange and O2. This led to a significant increase in sales for Phones 4u.

Consumer insight and segmentation. Advertising & integrated campaign briefing and development for Courvoisier cognac, Ballantine's Aged Whisky and Mumm Champagne EMEA & APAC.Working as an account planner to learn the client's business, understand the consumer market in the USA, UK and Singapore. Developing new brand positioning, segmentation and advertising campaign that generated double-digit sales growth.I also led the planning integration work globally across advertising, design and digital.