Director
Current● Lead quantitative market research projects for tech and finance clients● Manage projects across the entire lifecycle from proposal through fieldwork, analysis, and reporting● Supervise and train junior researchers on project teams● Typical projects entail brand health and KPI tracking, segmentation, and product pricing research and involve advanced quantitative methods such as driver analysis (via regressions and SEM/PLS), LCA, and conjoint analysis● Use several software… Show more ● Lead quantitative market research projects for tech and finance clients● Manage projects across the entire lifecycle from proposal through fieldwork, analysis, and reporting● Supervise and train junior researchers on project teams● Typical projects entail brand health and KPI tracking, segmentation, and product pricing research and involve advanced quantitative methods such as driver analysis (via regressions and SEM/PLS), LCA, and conjoint analysis● Use several software packages and languages for running statistical analyses, setting up data tables, and visualizing results including SPSS, R, SmartPLS, Tableau, Q, and WinCross● Communicate with external vendors for needs such as sampling, survey programming and translation, and coding open-ended questions Show less