Kevin Yi Email & Phone Number

London, Gb

London, Gb

New York, Us

▪ Managed multiple agency/vendor relationships and drove strategy & execution across our paid marketing stack including Google Ads, Facebook Ads, Pinterest Ads, Affiliate Marketing, Direct Mail, and Print▪ Directed copywriters and graphic designers in producing ad copy and assets for use on paid channels▪ Collaborated with and provided feedback to photo studio members on shot ideas and product selection▪ Worked cross functionally with our buying, eCommerce, and product teams to coordinate performance marketing support for internal and external campaign initiatives

San Francisco, California, Us

• Managed $1.5M in monthly ad spend across a portfolio of SaaS, eCommerce, and lead generation clients• Lead paid search strategy across numerous multi-channel teams • Developed reporting tools and analyses in a holistic, full-funnel approach; integrating front-end channel data with client CRM data to drive paid media strategy and optimizations• Maintained external client relations and designed digital marketing programs to meet clients’ broader business goals• Created remarketing audiences on Google Analytics built off of user behavior micro-conversions to be implemented in search and display remarketing efforts• Recommended landing page, lead form, and UX/CX changes in a conversion rate optimization audit• Performed internal and external audits on paid digital media accounts for agency-standard search and display best practices

San Francisco, California, Us

• Assisted senior account managers across multiple offices in paid search strategy and execution• Built search, display, and video campaigns in Google and Microsoft Ads• Managed daily budgets and account optimizations across numerous clients

San Ramon, California, Us

• Wrote VBA Macros to automate consolidation of depreciated expenses for IT department• Collaborated on a financial model of the P&L to analyze operating expense growth’s impact on the total business• Organized regional consolidations checklist for audit• Reformatted and updated the Long-Range Strategic Plan for the IT department up to FY23

Port Washington, Ny, Us

• Utilized NPD’s DecisionKey tool to work with point-of-sale and panel data for retail hardline goods• Assisted the Research Sciences department to analyze the impacts of different suppression levels for the Juvenile Products Retail Tracking Service• Reviewed and validated internal company and brand hierarchies for the Juvenile Products business• Leveraged external census data and internal point-of-sale data to build a report on the Juvenile Products industry for presentation to senior management and client-facing team members

San Ramon, California, Us

• Assisted in the quarterly forecast process. Facilitated the distribution of regional templates. Helped with the consolidation and distribution of new quarterly targets• Created dynamic project dashboards for Research and Development (R&D) departments to help better manage a $35M+ annual budget. Summarized large data sets in a manner that was most beneficial for R&D leadership to aid in decision making• Partnered with manager to modify margin reporting. Investigated and reconciled margin reporting inconsistencies. Reformatted report to allow for an easier review• Supported monthly close for Regulatory department. Consolidated eight regional financial submissions into one departmental summary. Collaborated with manager to develop variance analysis• Streamlined several time-consuming, manual processes by using VBA coding. Shortened duration of certain tasks from hours to seconds• Interacted closely with other finance interns. Worked collectively with all interns to help design and develop an Internship Program website for use in future recruiting for CooperVision

Bachelor’S Degree, Financial Economics & Russian Studies

Russian Studies

Education record