Kevin Tankersley

Kevin Tankersley Email and Phone Number

Senior Developer, Digital Marketing at Fulcrum Analytics @ Fulcrum Analytics
new york, new york, united states
Kevin Tankersley's Location
Aurora, Colorado, United States, United States
Kevin Tankersley's Contact Details

Kevin Tankersley work email

Kevin Tankersley personal email

About Kevin Tankersley

I am a data analyst in the DTC area of Denver, CO. My interests and skills are in information technology and data analysis. I have a Masters Degree from Sacred Heart University, as well as graduate certificates in data warehousing and network security. I have worked on projects in healthcare services and claims processing, and, most recently, in database direct marketing. I am interested in all aspects of leveraging large datasets for maximum value, including data analysis, data warehousing, business intelligence, and customer analytics. On the analytical front I'm currently pursuing another graduate degree in applied statistics. I also have an interest in middle-tier application development, primarily in the J2EE and C#.NET environments.Specialties: Campaign Management, Direct Marketing, Database Marketing, Data Analysis, Data Warehousing, Business Intelligence, SQL, T-SQL, SSIS, SSAS, MDX, PL/SQL, Data Modeling, C#, .NET, Java, Linux, Shell Scripting, XML, Web Services, SOAP, WSDL

Kevin Tankersley's Current Company Details
Fulcrum Analytics

Fulcrum Analytics

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Senior Developer, Digital Marketing at Fulcrum Analytics
new york, new york, united states
Employees:
35
Kevin Tankersley Work Experience Details
  • Fulcrum Analytics
    Marketing Data Analyst
    Fulcrum Analytics Mar 2009 - Present
    Fulcrum Analytics is a database direct marketing firm specializing in advanced analytical customer modeling and campaign management. As part of the team which developed the customer data warehouse for a retail client, my accomplishments at Fulcrum included: • Executed and delivered dozens of direct marketing campaigns, meeting tight deadlines to produce high visibility client deliverables • Improved the efficiency of the campaign engine and the underlying business process, which reduced the cost of marketing efforts and allowed faster turnaround on campaign deliverables • Developed response reports to measure return on marketing campaign efforts, enabling better decision making when choosing which customers to market to • Developed and ran ETL packages and batch jobs which integrated and conformed data from several point of sale systems and web feeds, which provided the most complete customer-centric data mart in the enterprise • Developed frequent ad-hoc client reports for measuring repurchase cycles, customer relationship lifecycle management, and campaign forecasting • Managed ongoing householding, suppression processing, and acquisition of demographic data to provide the most complete customer information for analytical model scoring and segmentation • Executed several list acquisitions and merge-purge jobs to grow the customer base • Deployed email campaigns directly using Exact Target, cutting out the cost of using external vendors for email deployment
  • Healthmarkets
    Oracle Developer
    Healthmarkets Aug 2007 - Dec 2008
    HealthMarkets is a health insurance company which sells individual and small group insurance plans. My role at HealthMarkets was to provide database development and support for a claims processing engine which was integrated into several analytic applications and which implemented several insurance product plans. My accomplishments in that role included:• Automated a multi-step claims processing workflow, which increased the speed of analyzing new requirements and reduced the time needed to deliver solutions.• Designed and developed a data transformation process which integrated medical claim rules with application data and immediately detected many costly errors and inconsistencies.• Developed several ad-hoc reports, which assisted decision making in compliance analysis, product development, and application requirements analysis.• Identified and corrected an index design flaw on a production server that caused production services to deadlock and crash unexpectedly, which freed crash recovery resources and reduced service risks.• Developed an application to access claims data, and created a stored procedure API to support it. This application provided analysts with access to claims data, reducing the overhead needed to send data requests through the IT department.• Designed and built a J2EE service application which integrated an internal claims analysis component with a claims processing workflow provided by an external business partner, removing our reliance on an outdated and expensive component which performed the same function.• Designed and built a Java stored procedure which parsed very large XML structures using JAXB and the Oracle XDK. This application reduced the cost of manually reviewing claims processing behavior.• Customized the SalesLogix CRM application to provided contact management and workflow automation services to recruiting agents, allowing them to more efficiently manage their campaigns.
  • California Creative Solutions, Inc.
    Consultant
    California Creative Solutions, Inc. May 2007 - Sep 2007
    CCSI provides job placement services on a contract basis with their local and nationwide clients, and provides ongoing professional training in technology areas such as Microsoft SQL Server, Data Warehouse Design and Implementation, and Business Analysis and Software Development Process Methodologies and Best Practices.
  • Metropolitan State College Of Denver
    Adjunct Faculty
    Metropolitan State College Of Denver Aug 2006 - Dec 2006
    Metropolitan State College of Denver is one of the largest four-year colleges in the country, with well over 20,000 enrolled students. As an adjunct faculty member for the mathematics and computer sciences department, I taught several sessions for students enrolled in lower-division algebra and statistics courses.

Kevin Tankersley Skills

Business Intelligence Data Warehousing Databases Data Modeling Etl Oracle Database Design Crm Sql Software Development Pl/sql Database Marketing Business Analysis Email Marketing Data Analysis Microsoft Sql Server Oracle Sql Analysis Campaign Development Campaign Java Requirements Analysis Direct Marketing Dimensional Modeling Campaign Management Campaign Design Campaigns Mysql Campaign Execution Relationship Marketing Marketing Roi Web Development Direct Mail Quantitative Database Development Data Reporting

Kevin Tankersley Education Details

Frequently Asked Questions about Kevin Tankersley

What company does Kevin Tankersley work for?

Kevin Tankersley works for Fulcrum Analytics

What is Kevin Tankersley's role at the current company?

Kevin Tankersley's current role is Senior Developer, Digital Marketing at Fulcrum Analytics.

What is Kevin Tankersley's email address?

Kevin Tankersley's email address is ju****@****ail.com

What is Kevin Tankersley's direct phone number?

Kevin Tankersley's direct phone number is +185833*****

What schools did Kevin Tankersley attend?

Kevin Tankersley attended Unisa, Sacred Heart University, Metropolitan State University Of Denver.

What skills is Kevin Tankersley known for?

Kevin Tankersley has skills like Business Intelligence, Data Warehousing, Databases, Data Modeling, Etl, Oracle, Database Design, Crm, Sql, Software Development, Pl/sql, Database Marketing.

Who are Kevin Tankersley's colleagues?

Kevin Tankersley's colleagues are Sarah Smith, Igor Pshenychny, Sean Hughes, John Smith, Stephanie Dicostanzo, Diane Nutter, Bala Jonnakuti.

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